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A Complete Advertising Solution
What Is Media Planning ? 
Media planning is generally the task of a media agency 
and entails finding media platforms for a client's brand 
or product to use. The job of media planning is to 
determine the best combination of media to achieve 
the marketing campaign objectives.
How does Media Planning work? 
Media Planning requires a combination of world-class 
research techniques, deep experience and analysis, to 
determine with our clients who their most likely, or 
most desired, customers are 
The core aim of media planning is to create 
advertising campaigns that reach the intended 
audiences with a compelling message and the 
minimum amount of wastage.
Media Planning Strategies 
 Market Analysis 
 ROI Analysis 
 Media planner determines the cost-effective media 
mix that will reach to the target audience and achieve 
the media objectives
What Is Media Buying ? 
A media buy is the purchase of advertising space in a 
media venue. Print ads in newspapers, 30 second 
spots on prime-time television, banner ads on 
websites -- each can be considered a buy. Selecting 
your media buy should be an occasion for you to do 
some serious introspection on what it is you are 
selling, who you think your target customers are, and 
where you are likely to reach them for the lowest 
cost.
Where Can We Buy Media 
 You Can Buy From Any Search Engine Adverting 
 Buy From Any Local Adverting Source 
 Buy From Any Affiliated Marketing Source
How Can We Buy Media 
 Firstly You Should Know Your Category of Media Place 
then You can Buy Media on Your Related Sites OR Places 
 If You Are Online Marketer, You should Go With Search 
Engine, Email Marketing ,Affiliate Marketing Or Direct 
Online Contracts. 
 If You Are Offline Advertiser You should Go With Banner 
Adverting, FM, News Paper
Why Is Media Planning and buying Is 
Most Important Terms Now A Days 
 Every Person Want to Advertise Their Business On 
Offline and Online Platform 
 Without Marketing, You Can not Sell Your Product 
Easily on Online and Offline market Place 
 Without Media Planning and Buying You can not 
Imagine your Sales Campaign in online and Offline 
Market 
 Brilliant media planning will deliver compelling 
messages that appear in the right place and at the right 
time
Thank You…

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Media Plainng and Buying

  • 2. What Is Media Planning ? Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
  • 3. How does Media Planning work? Media Planning requires a combination of world-class research techniques, deep experience and analysis, to determine with our clients who their most likely, or most desired, customers are The core aim of media planning is to create advertising campaigns that reach the intended audiences with a compelling message and the minimum amount of wastage.
  • 4. Media Planning Strategies  Market Analysis  ROI Analysis  Media planner determines the cost-effective media mix that will reach to the target audience and achieve the media objectives
  • 5. What Is Media Buying ? A media buy is the purchase of advertising space in a media venue. Print ads in newspapers, 30 second spots on prime-time television, banner ads on websites -- each can be considered a buy. Selecting your media buy should be an occasion for you to do some serious introspection on what it is you are selling, who you think your target customers are, and where you are likely to reach them for the lowest cost.
  • 6. Where Can We Buy Media  You Can Buy From Any Search Engine Adverting  Buy From Any Local Adverting Source  Buy From Any Affiliated Marketing Source
  • 7. How Can We Buy Media  Firstly You Should Know Your Category of Media Place then You can Buy Media on Your Related Sites OR Places  If You Are Online Marketer, You should Go With Search Engine, Email Marketing ,Affiliate Marketing Or Direct Online Contracts.  If You Are Offline Advertiser You should Go With Banner Adverting, FM, News Paper
  • 8. Why Is Media Planning and buying Is Most Important Terms Now A Days  Every Person Want to Advertise Their Business On Offline and Online Platform  Without Marketing, You Can not Sell Your Product Easily on Online and Offline market Place  Without Media Planning and Buying You can not Imagine your Sales Campaign in online and Offline Market  Brilliant media planning will deliver compelling messages that appear in the right place and at the right time