introduction to MISSION AND OBJECTIVES

1. Mission
OBJECTIVES

2. Mission
A mission statement defines
 what an organization is
 why it exists
its reason for being.

3. your mission statement should define
who your primary customers are,
identify the products and services you
produce, and describe the geographical
location in which you operates

4. mission are powerful statements
that help drive an organization
forward.
 In simplest terms, the mission is
why you exist.

5.  The mission statement reflects……
 range
 nature of the products.
 pricing, quality, service.
 position, growth.
 use of technology, your relationships.
employees, suppliers, competitors ,

6. According to Fred R.david
 Mission statement is more than a sttement of
purpose…it is
declaration of attitude and out look.
declaration of social policy and
responsibility.
declaration of customer orientation.

7.  According to Bart (1997), the mission statement consists of 3 essential
components:
 1) Key market – who is your target client/customer?
 2) Contribution – what product or service do you
provide to that client?
 3) Distinction – what makes your product or service
unique, so that the client would choose you?

8. Characteristics of a mission statement
 Not lengthy
 Inspiring
 Relevent
 Unique
 Dynamic
 Basis for guidance
 Customer orientation
 Values,beliefs,philosophy

9.  McDonalds - "To provide the fast food
customer food prepared in the same high-
quality manner world-wide that is tasty,
reasonably-priced & delivered consistently
in a low-key décor and friendly
atmosphere."

10. objectives
 Objectives help project teams focus
 Objectives get people "on the same page"
 Objectives help define "what done lookslike"
 Objectives allow us to evaluate project
 outcomes

11. Characteristics of objectives

12. Role of objectives

13.  objectives should be SMART
 Specific - Be precise about what you are going to
achieve.
 Measurable - Quantify your objectives.
 Achievable - Are you attempting too much?
 Realistic - Do you have the resources to make the
objective happen (men, money, machines, materials,
minutes)?
 Timed - State when you will achieve the objective

14. Mc donalds objectives
 to serve good food in a friendly and fun
environment · to be a socially responsible
company
 to provide good returns to its shareholders
 to provide its customers with food of a high
standard, quick service and value for money

15. i hope u njod