1. presented by
Awkward Subtitle

2. the
objecti
ve
ensuring proper safety measures in all buildings
OBJECTIVE
PROBLEM
ROOT CAUSE

3. the
proble
m
not enough fear
OBJECTIVE
PROBLEM
ROOT CAUSE

4. lack of information
the root
cause
OBJECTIVE
PROBLEM
ROOT CAUSE

5. target
analysis

6. Age
40-70
DEVELOPERS
350
companies
BUILDING
OWNERS
20 lac
THE COMMON
MASS
segment
Age
25-65

7. total no. of
buildings in
Bangladesh
more than 2.5 crore
more than 2.5 crore
built on
built by
SOLID LAND
DEVELOPERS
90,00,000
12,0000
SAFE
about
40,000
UNSAFE
12,000
about
60,000
people
built on
built by
WATERBODY
OWNERS
more than 2 crore
more than 1.5crore
SAFE
less than
20,000
UNSAFE
about 2 crore
scen
ario
anal
ysis
die from BUILDING ACCIDENTS every year
1500000 people properly know about BUILDING SAFETY MEASURES

8. stature within foundation limits
SAFELY BUILT
proper balancing of weight
EMERGENCY STAIRS
FIRE EXIT
FIRE EXTINGUISHERS
SMOKE ALARM
EMERGENCY
POWER SUPPLY
what are the
safety
measures

9. target
insight
affordability
why aren’t people
concerned?
the
ANSWER
lack of options
mass awareness through
the campaign
can’t influence
the landlords
landlords want
to save money
lack of necessary
information
FEA
R

10. PESTEL
ANALYSIS

11. POLITICAL
ECONOMICAL
SOCIAL
efforts thwarted by bureaucratic system
insincere approach to inspection
usual malpractices of regulatory organizations
no punishment for accidents
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

12. POLITICAL
ECONOMICAL
SOCIAL
save money by compromising with building material
most designs are by diploma engineers
cannot afford minimum safety measurement
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

13. POLITICAL
ECONOMICAL
SOCIAL
lack of awareness
safety measures are not the first priority
lives of laborers are undervalued
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

14. POLITICAL
ECONOMICAL
SOCIAL
old buildings are technically more flawed
technological support is rare
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

15. POLITICAL
ECONOMICAL
SOCIAL
compelled to construct high-rise building on soft soils
excessive construction is propagating further imbalance
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

16. POLITICAL
ECONOMICAL
SOCIAL
No insurance policy for the workers
small compensation, forced settlement
exploiting the ignorance of common people
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL

17. the
campaign

19. taglin
e
FEAR
theme

20. it rhymes
is in Bengali
is easy to remember
has a catchy tongue twisting touch
why
this logo and tagline

21. to the DEVELOPERS
compete for
SAFETY, not PRICE
to the BUILDING OWNERS
a lot MORE than
just your money is
at stake
necessity of safety
‖ the process of safety
‖ the fact that it is not expensive
‖ the
to the COMMON MASS
to beyou have in the campaign
conveyed a RIGHT
to be safe

22. launching the campaign at the
Grand
building
crea
ting
the
buzz

23. fai
r
promoting
the
concert of NEMESIS and WARFAZE
laser show
fire dancing
why will people
come to the fair
location
TVC
roadshow
newspaper ads
radio commercials
social media
leaflets

24. introducing
the ambassador
giveaway
shirts and
hoodies
with the campaign name
and logo
giveaway
why
everyone knows him
everyone loves him
not yet used by any campaign
unlike SHAKIB, TAMIM or JALIL
why
the guidebook
T-shirt is too mainstream
shirts and hoodies will draw attention
hoodie, because it’s winter
people actually need a hoodie
at the
what will be there

25. messages
the hotlines
is your home safely built?
TVC
fire and earthquake drills
radio commercials
billboards
newspaper ads
roadshow
social media
leaflets
posters and banners
fear
holding on to the buzz
continui
ng the
journey

26. there is more
campai
gn
slogan
s

27. social media
using the
facebook
page
updates of accidents
statistics of accidents
safety information

28. any query
any complaint
if they want their building BUET tested
sloga
n
a hotline

29. reaching the
slum
dwelle
daylong campaigns
rs
held zonally
their problems are different
so are the solutions

30. the
big idea

31. a building safety index

32. WHAT
WHY
HOW
a safety rating of buildings
on a total score of 10
a building safety index

33. WHAT
WHY
HOW
why necessary
what it will do
a building safety index

34. WHAT
WHY
HOW
existing data from RAJUK
BUET test
a building safety index

35. TVC
Radio Commercials
Newspaper ads
Leaflets
Posters and Banners
prom
oting
the big idea
building safety
week held zonally
free BUET test for those who want
the facebook page will help
shirt and hoodie distribution
fire and earthquake drill

36. positive
reinforcement

37. owner
of the
month
develop
er of the

38. online and
onscreen

39. the website
nirbho
y.com
the entire database of
FAQs about safety
queries and answers
promote the facebook page
access to the database of
FAQs about safety
the app

40. why only
new ideas?

41. ha
ve
solutions we already
promote them!
leaflets
posters and banners
commercials
the fire brigade hotline
9555555
sloga

42. partnerships

44. problems we may
face

45. auth
ority
issue
answer
affiliation with RAJUK

46. lack of
manp
ower
answer
1°initiative

47. child
ren
untapped target group
answer
essay competition
school drills
inclusion in the curriculum

48. summing
up

49. 2014
Posters and Banners
Newspaper Ads
Website
Essay Writing
Contest
TVC
me
dia
Safety Drill
Radio Commercials
Celebrity Talk
Road Show
Jan Feb Mar Apr
May Jun July Aug Sept
Oct
Nov
De
c

50. 2015
Posters
Newspaper
Ads
Website
Essay Writing
Contest
TVC
Safety Drill
me
dia
Radio
Commercials
Celebrity Talk
Road Show
Jan Feb
Mar
Apr May
Jun
July
Aug
Sept
Oct Nov
Dec

51. the
financials

52. Area
Billboard
Newspaper Ads
Poster and Banner
The Guidebook
TVC
Website Development and Maintenance
Essay Writing Competition (Promotion and Execution)
School Drills
Brand Ambassador
Roadshow
Slum Campaigns
Facebook page (Maintenance and Ads)
Developer of the year (Prize money)
Building Safety Week
Leaflets
Hotline
Shirts and Hoodies
The Opening Building Safety Fair
Expense (BDT)
6000000
6000000
500000
8000000
6200000
65000
50000
1000000
600000
1200000
17500000
1000000
20000000
25000000
1000000
500000
1000000
2000000

53. Expense Allocation
1000000
1000000
500000 2000000
6000000
500000
5898000
8000000
25000000
6200000
65000
50000
17500000
20000000
1000000
600000
1200000
1000000
Billboard
Newspaper Ads
Poster and Banner
The Guidebook
TVC
Website Development and Maintenance
Essay Writing Competition (Promotion and Execution)
School Drills
Brand Ambassador
Roadshow
Slum Campaigns
Facebook page (Maintenance and Ads)
Developer of the year (Prize money)
Building Safety Week
Leaflets
Hotline
Shirts and Hoodies
The Opening Building Safety Fair

54. total
budget
BDT

55. thank you
for your time