1. TOPIC 3: TEXTS

2. 3.1 INTRODUCTION TO TEXT
 Human readable sequence of characters to form words to
explain or describe about subjects / contexts / situations /....
 the most fundamental element of any multimedia project.
 Requires small storage
 Types of text:
 Printed text
 Scanned Text
 Electronic Text
 Hypertext

3. 3.1 INTRODUCTION TO TEXT
Font
 A font is a set of printable or displayable text characters in a specific style
and size.
 Also known as typeface (in typography field)
 Classification and choice of font usually based on:
 Proportion
 Serifs
 Shape
 Weight
 ‘new creation’, with technology
 Proportion
 Monospaced (fixed-width): Each letter occupies the same
amount of horizontal space, so the text looks as if
it is typed on a typewriter. Eg: Courier.
 Proportional font: each letter occupies an amount of horizontal space
proportional to width of the character, so the text looks as if it was
printed in a book. Eg: Times New Roman.

4. 3.1 INTRODUCTION TO TEXT
 Serifs
 Serifs: The little stroke added to the ends of character shapes.
Eg Book Antiqua, Lucida
 Sans-Serifs: The text without the stroke feature at the end of
characters eg: Arial
 Shape
 Upright shape: The letters of an Italic font slope to the right, which
imitate certain types of handwriting. It is conventionally used for
emphasis and for identifying foreign words and expressions.
 Slanted shape: It share the rightward slope of italic fonts, but
lack their calligraphic quality. Eg: Lucida Bright in italic.

5. 3.1 INTRODUCTION TO TEXT
 Weight
 Bold: Font with bold features. The thickness of the stroke
making up the letters.
 Other: Ultra-bold, semi-bold, light and ultra-light
 ‘new creation’, with technology
 Fantasy font: This type of font defy characterization, and
often break the rules. They are easily over used.

6. 3.1 INTRODUCTION TO TEXT
 Font Terminology

7. 3.1 INTRODUCTION TO TEXT
 Software for Creating and Editing Text
 Ms Word
 Ms PowerPoint
 Adobe Photoshop
 Adobe Illustrator
 Adobe In design