1. SCCT2013
Integrative Media
Integrative Media Project Management

2. Topics:
8.1 What is project management?
8.2 Project Management issues
8.3 Project Management process

3. 8.1 What is project management?
 The PMI A Guide to the Project Management
Body of Knowledge, Third Edition defines
project management as:
“Project management is the application of
knowledge, skills, tools and techniques to project
activities to meet project requirements. Project
management is accomplished through the
application and integration of the project
management processes of initiating, planning,
executing, monitoring and controlling, and
closing. The project manager is the person
responsible for accomplishing the project
objectives.

4. 8.1 What is project management?
 Managing a project
includes:
 Identifying
requirements
 Establishing clear and
achievable objectives
 Balancing the
competing demands
for quality, scope,
time and cost

5. 8.1 What is project management?
 Features of projects:
 Start and finish
 Life cycle
 Budget
 Non-repetitive (unique tasks)
 Resources from various
allocations
 Single point of responsibility
 Team roles & relationships

6. 8.2 Project Management Issues
Common project management
issues:
 Client Gives You Vague, Ever-
changing Requirements
 Sometimes, a client doesn’t know
what they want until a certain stage
is complete, then schedule those
decision points into the project as
milestones.

7. 8.2 Project Management Issues
 Must have a clear path mapped out from
start to finish because it forces the client
to be specific with their requirements, as
well as keeping the project on track.

8. 8.2 Project Management Issues
 Client is Slow with
communication
 People are busy, but
it’s tough for you to
move forward on a
project if you can never
get answers from the
person you’re working
with.

9. 8.2 Project Management Issues
 The Project Doesn’t
Start On Time
 The hold can either be from
your side or the client side.
 If it is on yours: then it’s
important that you do
something to jump-start
the project
 Client: you need to
communicate very clearly
how that alters things
moving forward.

10. 8.2 Project Management Issues
 You Try to Manage
Every Project the
Same Way
 There has never been a
project that has the same
circumstance,
requirements, and needs
as another project.
Situations, people, and
goals change over time.

11. 8.2 Project Management Issues
 The Client Doesn’t Like
What You Created
 If this happens often, then
there is a communication
issue that needs to be
addressed.
 Make sure you understand not
just the technical
requirements of a project, but
also the underlying rationale
of your clients.

12. 8.2 Project Management Issues
 Your Point of Contact Doesn’t Seem
to Care About Your Project
 In some cases, the person responsible
for communicating with you has little to
no interest in your project.
 If the completed product will have no
direct effect on their job, they are hard to
ask questions to, even harder to get
answers from, and they provide minimal
guidance.
 When screening potential clients, do your
best to find out if the contact person has
a vested interest in the project.

13. 8.2 Project Management Issues
 Too Much Time is Spent Solving
Problems After Projects Are "Live"
 There will be bugs here and there, but this is a
classic problem caused by focusing too much on
production, and not enough on testing.
 schedule in more time to test your projects from the
start. Double your typical testing time if needed.
 if the issues are a result of clients constantly wanting
you to tweak something here and there, then you
need to be clearer about what you do and don’t
provide with your services.
Further reading:
http://sixrevisions.com/project-management/7-common-project-management-problems-and-how-to-solve-them/

14. 8.2 Project Management Issues
 Costing and  Budget, then, is the total of
the costs, as transcribed into
Budget a monetary figure, plus the
total risk percentage of that
cost.
 A budget should always be
 Project costs and project labeled as an estimate, until
budgets are two different it is finalized and approved.
things. Always start by This helps to manage
identifying project costs. expectations and prevent
 Project costs are not defined miscommunications from
solely in monetary amounts. being written in stone.
 Once you’ve laid out your
costs, identify your risks and
assign a percentage
reflecting how much each
risk factor may affect the
project as a whole, or a
portion of the project.
Further reading:
http://www.tenstep.com/open/3.0ManageSchedandBudget.html
http://www.techrepublic.com/article/creating-your-project-budget-where-to-begin/1045600

15. 8.3 Project Management Process
 The project management process
involves the following phases:
 conceptualization and planning
 design and prototyping
 production
 testing
 distribution and follow-up
 and (of course) management

16. 8.3 Project Management Process
Conceptualization and planning
 Every multimedia project begins with an idea or
concept
 The concept and the plan define a project
 Planning should make the realization of the concept
as straightforward as possible
 Scope
 Type of project
 Target audience
 Market research
 Costing/budgeting

17. 8.3 Project Management Process
Design and Prototyping
 Design  Prototyping
 Technology helps and  Emphasizes
often is indispensable exploration and
– but technology experimentation
alone without the  Prototyping helps
proper design simplify and improve
creativity cannot do production process
the trick
 Often used as proof-
 Design goals of-concept and/or
 design process testing purposes

18. 8.3 Project Management Process
Production
 Organizing people and
resources
 Providing and producing
content – text, graphics,
videos, sound, animation,
VR
 Integrating all of the above
into a meaningful, coherent
product

19. 8.3 Project Management Process
Testing  Different types of
testing: functional,
 Walking in user's content testing,
shoes – before the collateral materials
user does so testing, user testing
 Main questions : when,  Different timing:
what, how? alpha, beta, user
 But the crucial testing
question is: can  Test plan with relevant
testing give us information on
complete confidence in
the product?
 schedule
 resources
 testing environment
 deliverables

20. 8.3 Project Management Process
Distribution
 Activities related to:
 Preparation and
duplication of physical
media
 Choosing distribution
options and channels
 Marketing
 Sales

21. 8.3 Project Management Process
Follow-up
 Activities includes:
 Development wrap-up
 Maintenance
 Training
 Documentation
 Customer relations/support
 Pursuing additional
opportunities