Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
All in english for rakuten
1. All in English for Rakuten –
Target or just a dream?
Writing for the world place – Fall 2011
s1170267 Nguyen Tat Thang
2. Content
• Big Name: Rakuten
• Globalization
• Roadmap
• Bold decision for Japanese Company
3. Big Name
• Rakuten: the biggest online shopping mall in
Japan in present.
• Rakuten's 2010 revenues were $4.2 billion (JPY
346.1 billion) with operating profits of
approximately $782M (JPY 63.7 billion),
suggesting 18.6% gross profit.
4. Globalization
Fast retailing* net sale
(billion yen) (left)
Rakuten net sale (billion
yen) (left)
Fast retailing ratio of
overseas sales to net
sales (percents) (right)
* Fast retailing: operator of Uniqlo casual clothing store chain.
Both Fast retailing and Rakuten is relatively young.
5. Globalization
• Rakuten has opened offices in a numerous
Asian country, Europe and the US.
• It make headlines just today with the $250M
acquisition of Buy.com, a California- based
shopping portal with a large American and
European customer base.
6. Roadmap
• The captain:
Hiroshi Mikitani – has MBA
from Harvard.
• President Mikitani is fluent in
English and is very charismatic,
analysts say.
7. Roadmap
Cafeteria go fist: make menu English
All meeting with foreigner customer will be
English
2012 All internal meetings will be in English whether
foreigners are present or not.
All employee can’t use English efficiently will
be fired
English become official language
8. Bold decision for Japanese
Company
• Problem of English with Japanese.
• Average TOEFL test score:
India – 84 Japan – 65
Bangladesh – 83 Germany – 97
France – 88
