1. Philippine Values Chapter 6

4. VALUE CLARIFICATION PROCESSES Affirming/ Prizing 3. There’s celebration; the person is happy for his choice 4. There’s public affirmation of the choice

5. VALUE CLARIFICATION PROCESSES Acting 5. The value must be acted upon; it must be evident in one’s behavior. 6. Acting must be repeatedly done in some fashion to a fashion to a variety of similar experiences.

7. Make things desirable, satisfying, and worthy of approval.

8. define what are important to people, what are worth living for and if need be, what are worth dying for.

9. Provide gap between knowledge and action.

11. 2. “Outer Man” or Behavioral Theory of Values by B. F Skinner “ Values come from your personal experiences. You get punished or rewarded for things you did, and that reinforcement is what determines what you’ll deem good and bad. Values are created by a never- ending series of a combination of behavioral reinforcements and extinctions”

12. 3. “ID”; “Ego” and “Superego” Theory of Values by Sigmund Freud “We have evolutionary-based instinctual drives- id based drives – to prefer certain things. We develop overtime a consciousness of ways to interact with our external world to get what we want- Ego based drives- and we have a set of culturally and parentally induced should and should not- superego based drives- that spend a good amount of time in a tension-producing conflict between these drives, we experience pleasure.

13. 4. The Labeling Theory or Cultural Relativism Theory of Values “ Ideas, things, events, behavior are neither good nor bad per se. It is society which labels them as either good or bad. If a society comes to an agreement that something is good, then it becomes good; when society labels it as bad then it becomes bad.“

14. CLASSIFICATION Of VALUES Economic values- objects with material Value. Behavioral values – internalized guides to behavior a. Instrumental values or the mode of behavior. b. Terminal values or the results of behavior.

15. 3. Social Values- values arising from interpersonal relations. a. Prescriptive or “thou shall” values b. Proscriptive or “thou shall not” values 4. Non- social or self- concern values 5. Moral and Spiritual Values.

16. 8 CATEGORIES OF VALUES Affection Respect Skills Enlightenment Influence Wealth Well- being Responsibility

17. BENJAMIN FRANKLIN’S VIRTUES Temperance “Eat not to dullness; drink not to elevation” 2. Silence “Speak not buy what may benefit others or you; avoid trifling coversation” 3. Order “Let all your things have their places; perform without without fail what you resolve”

18. 4. Resolution “ Resolve to perform what you ought; perform without fail what your resolve” 5. Frugality “Make no expense but to do well to others or yourself; That is, waste nothing. 6. Industry “ Lose not time, be always employed in something useful; cut- off all unnecessary actions”

19. 8. Justice “ Wrong none by doing injuries; or omitting the benefits that are your duty” 9. Moderation “ Avoid extremes; Forbear resenting injuries so much as you think they deserve” 10. Cleanliness “ Tolerate no cleanliness in body, clothes, or habituation”

20. 11. Tranquility “ Be not disturbed at trifles or at accident common or unavoidable” Chastity “ Rarely use venery but for health or offspring, never to dullness, weakness or the injuries your own or another’s peace or reputation 13. Humility “ Imitate Jesus or Socrates”

21. BIOLOGICAL AND CULTURAL ORIGIN OF THE FILIPINO AND OPPOSING VALUE ORIENTATION Filipino is a hodgepodge, a mixture or blending of different racial strains, the indigenous or primitive strains, mixing and blending with the oriental or eastern strains and with the occidental or western strains but with the Malay strain Predominating.

22. Filipino is pulled towards the opposite directions of two conflicting value orientation- the eastern or oriental and the western or occidental value orientation. Filipino inconsistency in his patterns of behavior. They gravitate toward the opposing value orientation ,such as non- rationalism vs. rationalism , personalism vs. impersonalism; particularism vs. universalism and nationalism vs. internationalism.

23. THE FILIPINO ORIENTAL AND OCCIDENTAL VALUE ORIENTATIONS DICHOTOMY Non- Rationalism vs. Rationalism Non- rationalism involves the belief in the supremacy of nature and forces outside of oneself like the belief in ghost, spirits, gods or deities, and other supernatural beings.

24. Rationalism - Involves a belief that by systematic planning, studying, and training, one can actually control and manipulate his or her destiny; one is thus greatly responsible for his or her own success or failure. A rational person is scientific- oriented, liberal and skeptical.

25. Rationalism - Involves a belief that by systematic planning, studying, and training, one can actually control and manipulate his or her destiny; one is thus greatly responsible for his or her own success or failure. A rational person is scientific- oriented, liberal and skeptical.

26. Impersonalism - Refers to the tendency to eliminate the influence of friendship or kinship in working relations. Behavior is depersonalized, standardized, or institutionalized.

27. Particularism vs. Universalism Particularism- Tendency of a person to center his or her concern on his or her sub- groups made up of relatives, friends, colleagues, associates, religious affiliates or members of his or her ethnic/ regional group in the larger society to which he or she belongs

28. Universalism - Refers to the tendency to focus one’s attention and concern on the promotion of the national and common weal. The emphasis is on the general welfare of the whole society.

29. Nationalism vs. Internationalism Nationalism - The advocacy of making one’s own nation distinct and separate from the others in intellectual, social, cultural, economic, political, and moral matters. It is the feeling of oneness among the nationals who seek to establish the identity and the good of the nation in these matters.

30. Internationalism - The belief in having friendly relations between and among nations for their mutual and common benefit. It is the advocacy of making nations of the world as one global community, removing all geographical, cultural, social and cultural barriers towards the community of nations and making all peoples as citizens of the world

31. GENERAL FILIPINO VALUES Bahalana Utangnaloob Amor propio Fatalism SIR Use of Euphemisms Pakikisama Hiya or shame Paggalang Gaya gaya Crab mentality l Lagay system Filipino time Bakasakali attitude Fiesta syndrome

32. 1. LIST TWO TV PROGRAMS. ANALYZE AND COMMENT ON THE VALUES THAT THEY PROMOTE. WHAT POSITIVE AND NEGATIVE VALUES DO THEY PROMOTE OR INCULCATE? 2. RECALL 2 TV ADVERTISMENTS. ANALYZE THE VALUE CONTENT OF THOSE ADS. WHAT ARE THE NEGATIVE AND POSITIVE VALUES DO THEY PROMOTE?