2. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Shareholder Structure
• Formed in 1987 by an
alliance between:
– Air France
– Lufthansa
– Iberia Airlines
– Scandinavian Airlines
System
in order to speed up
booking and selling of
airline tickets
Shareholder structure on July 11, 2013
3. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus locations
Headquarters in Madrid, Spain
The central database is located at Erding, Germany
The development center is located at Sophia Antipolis
(southwest of Nice), France.
Madrid Erding Nice
5. AUSTRIAN SERBIAN TOURISM PROGRAMMES
What is Amadeus?
IT company that develop business solutions for the travel and tourism industry
Operates globally in the travel and technology market
Common / overlapping
platforms & applications
Common data centre
Common customers
Common sales &
marketing infrastructure
DISTRIBUTION
BUSINESS
Provision of indirect
distribution
services
711 airlines (over 420 bookable)
24Insurance companies
50+cruise and ferry lines
207tour operators
110,000+ hotel properties
30car rental companies
95railways
Travel providers
Consumers/
General public
Corporate travel
departments
Travel buyers
Travel agencies
Travel Management companies
Business travel agencies
Leisure travel agencies
Online travel agencies
Consolidators
Single-site agency
Travel search companies
Airline sale offices and airline
websites connected to
Amadeus direct
sell technology
IT SOLUTIONS
Including direct
distribution
technology
6. AUSTRIAN SERBIAN TOURISM PROGRAMMES
History of Amadeus
A GDS focused player
Initial investments into
airline IT
Implementation of first
web-based solutions
In 1989 Amadeus Yugoslavia
was founded
Airlines increasingly investing
in direct channel
Risk of disintermediation
mitigated through further
expansion into adjacent IT
solutions market
Expansion of IT solutions into
travel agencies point of sale and
Hotels
Global and growing leadership
position in both distribution
and IT solutions to airlines
1987–1999 2000–2004 2005–2012
Key
themes
7. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus GDS and PSS Market Share
Global Distribution System (GDS)
estimated Air Travel Agency 2011
market share
Passenger Service System (PSS)
estimated market share by passenger
traffic in 2011
Amadeus
38%
Others
62%
Others
70%
Amadeus
30%
8. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus distribution solutions
Direct e-commerce/web and mobile technology
Call centre and airline ticket office technology
Travel agency leisure e-commerce technology
Travel agency leisure retail and call centre shops
Corporate travel agency desktop technology
Travel agency mid and back-office solutions
Travel agency IT consulting services
Corporate self booking tool technology
Technology to link airlines PSS to other GDS/sales channels
A strategy of equal functionality across channels at the airlines choice
9. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Community-based platform
Single data source
Customer centric
Automated and flexible
Modular designed for change
Reservation Inventory Departure control e-Commerce
A unique vision, from booking to boarding, designed around
5 core concepts
Amadeus Airline IT solutions (Altéa)
12. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus technologies across the entire journey
Traveller
checks-in and
receives
boarding pass
Traveller
receives
notification
via mobile
that return
flight schedule
has changed
Action Travel agency /
Traveller
searches for
best air fare
and hotel
content
Traveller
needs to
change their
travel date
after ticket
has been
issued
Travel agency/
Traveller makes
air and hotel
bookings and
issues air
e-ticket/hotel
voucher paying
with credit card
Altéa Inventory
Altéa Departure
Control System
Solutions for
mobile
applications
Amadeus’
technology
Availability &
Shopping
Technology
TA Front Office
Altéa Reservation
Revenue
maximisation
(dynamic availability,
journey data)
Self-booking tool for
corporations
Ticket ChangerGDS booking
Altéa e-commerce
E-ticketing & voucher
Credit card
authorisation
Sales management
solution
Revenue Integrity
Journey Trip planning
& pricing
Booking &
ticketing
On the
move
Check-in &
boarding
Change
ticketing
Post-trip
Traveller completes
travel expense report
Travel agency issues
invoice and reconcile
travel to invoiced data
Travel provider / Travel
agency conducts
revenue management
and accounting
activities
14. AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Functionalities Objectives
Run Amadeus Platforms
Display Amadeus Information Pages
Encode and Decode
Display airline’s availability, schedule and timetable
Create a basic PNR
Add optional elements to the PNR
Retrieve and modify PNR
Hinweis der Redaktion
(1) Malta Pension Investments is an independent and unrelated company to Deutsche Lufthansa AG and its group of companies. It forms part of a group of companies owned by "Lufthansa Pension Trust e.V." and it is the entity to which Deutsche Lufthansa AG makes contributions to finance future retirement benefits of its employees in Germany and abroad.Deutsche Lufthansa AG and Malta Pension Investments entered into an Agreement of 7 December 2012 (registration number with the CNMV 178604) by which Deutsche Lufthansa AG reserves the faculty to exercise the contractual rights of the signatory shareholders of the Relationship Agreement of Amadeus IT Holding, S.A. of 29 April 2010 (registration number with the CNMV 124400), mainly, the appointment of a Director at the Board of Amadeus IT Holding, S.A., within the terms and conditions of the Relationship Agreement.(2) Political and economical rights of these shares are suspended to the extent they form part of the treasury stock.(3) Within the company’s Free Float, in accordance with the information showed by the official registries of the CNMV (the Spanish Securities Market Regulator), as of July 11, 2013, the entities Goverment of Singapore Investment Corporation Pte Ltd (4.925% of direct voting rights), MFS Investment Management (5.017% of direct voting rights), Fidelity International Ltd. (2.11% of indirect voting rights) and Blackrock Inc. (4.969% of indirect voting rights).Likewise, Iberia has carried out a financial derivative transaction ("collar") over its total participation in Amadeus IT Holding S.A. (33,562,331 shares representing 7.5% of the share capital). As a guarantee of its obligations under the financial derivative, Iberia has granted a financial security over the total number of shares providing a disposal right over the shares in the benefit of the chargee ("acreedorpignoraticio") which has been exercised over 33,562,331 shares of Amadeus IT Holding S.A., representing 7.5% of the share capital, although Iberia is entitled to exercise or direct the exercise of the voting rights attached to such shares by way of a right to recall that can be exercised at any time (relevant facts with registered numbers 172247 and 172254 of 7 and 8 of August 2012, respectively).