2. I can help you manage
all of your social media
networks on one
dashboard.

3. TweetDeck is a free
application.
You can customize your
dashboard, depending on
what social media accounts
you have.

4. Social Network Management
Engage with your audience by managing all of your company’s
social media accounts on one dashboard.
Saves time and improves productivity
These are just a few of the social media networks that you can
manage by using HootSuite and TweetDeck:

5. Cost of Use
 Both are free to use
HootSuite does however offer a Pro Version for $8.99 a
month.
 HootSuite Pro gives users access to special tools and features
including: bulk scheduling, Google analytics, Facebook Insights
integration, and unlimited RSS feeds.
Free 30 day trial of HootSuite Pro

6. Layout
 TweetDeck combines all of your accounts into one window
 HootSuite displays a tab for each account you add, rather than
all of your accounts in one window
 TweetDeck is very easy to use.
 For those who are not great with technology, TweetDeck would
be a good management system.
 Updated November 1, 2013
 TweetDeck now has a redesigned sidebar on the left for easy
navigation across columns.

7. URL
Shrinker
Schedule
Posts
Tabs for
different social
media
Columns
Business
Statistics

8. Compose
Update
Business
Activity
Add Social Media
Lists
Customizable Columns

9. Scheduled Updates
 Both allow you to schedule posts so that they’re
automatically posted at specific times.
HootSuite Pro actually allows you to bulk schedule updates
You can promote your company’s brand without sitting behind
a computer everyday; this can be done on your spare time.

10. Speed & System Requirements
TweetDeck requires Adobe AIR
 This may be a problem for people who are using an older system
or a mobile device.
HootSuite only requires an internet browser and can always
be used on a mobile device
 Users often compliment HootSuite on how well and fast their
system functions.

11. Multiple Accounts
 Both TweetDeck and HootSuite allows you to save time by
streaming all social profiles into one management system.
 This enables you to post the same thing to multiple channels at
the same time.
 This is the best way to reach all of your customers the fastest.
 The BIG difference is that HootSuite’s features allows you update
your Facebook Business and Brand Pages.
 Think about your audience- not all Facebook fans are the
same as Twitter followers.
 With social media management systems you can communicate
with ALL of your customers.

12. Photos & URLs
Both services allow you to upload photos, but TweetDeck
gives you 3 different photo services.
HootSuite uses it’s own URL shortner
TweetDeck again gives you the option to choose between 4
different URL shortners

13. Hoo’s Using HootSuite?
• "HootSuite is an essential tool for managing social
networks by allowing teams to efficiently track
conversations and measure campaign results."
- Pete Cashmore, CEO, Mashable

14. Business Statistics
Facebook Insights let’s you monitor and
measure your fans, likes, comments,
and page activity. This can be viewed on
the HootSuite dashboard.
Google+ Analytics provides
measurements of daily growth,
number of users added to circle, +1
shares, and posts per day. This
feature is available with HootSuite
Enterprise, which is great for large
corporations.

15. The Team Analytics features breaks
your team down into marketing,
support, and sales members. This
tracks your team’s assignments such
as posts assignment, sent, and
resolves. This is a great way to keep
updated on your business’s progress.
Google Analytics tracks the site data
traffic for your company. This can help
you trace revenue and expand your
brand.

16. Team Management Tool
HootSuite has a feature that enables a business to create a
“management team”
This allows tasks to be split up among the team to improve
communication and responsibilities
This feature allows team members to send private messages
to each other through the dashboard

17. Benefits
Using either of these social media management tools can help
you promote your business or brand
This is a way to increase engagement among your audience
Easily track stats and track results
Easily manage multiple social media accounts on one
dashboard
HootSuite send you a FREE weekly e-mail of your business’s
online click summary which tells you:
 number of clicks per day
 Geographical info. on the people who click on your name or
product
 Top referrers
 Most popular links

18. And The Winner Is….
 HootSuite is a great management tool to promote business or
a specific brand.
TweetDeck seems to be better for personal use.
TweetDeck does not offer as many special features as
HootSuite does.
Deciding which to use should depend on your preference and
what fits into your company’s social media strategy.
 Both services offer great tools to help your business expand
and most importantly get engaged with your audience!

19. References
• Taylor Clark- http://www.taylorclark.co/tweetdeck-vshootsuite-which-twitter-client-is-the-best-marketing-tool/
• Common Places- http://www.commonplaces.com/HootSuite
• Smirk New Media- http://smirknewmedia.com/tweetdeckrehabs-its-look-simplifies-functionality/
• Sazbean- http://sazbean.com/2010/02/04/review-tweetdeckvs-hootsuite/
• HootSuite- https://hootsuite.com/
• TweetDeck- http://tweetdeck.com/