SlideShare ist ein Scribd-Unternehmen logo
1 von 19
SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Basics: What is  S earch  E ngine  O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method of increasing the amount of quality or targeted traffic to your website though organic (non-paid) listings in the search engines.  www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online presence. Did you know that Google serves an estimated 75% of UK internet users. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’s not just small businesses that need SEO - large blue chip companies such as Walt Disney, Tesco, Microsoft, Dell and even eBay all have SEO divisions or hire specialist SEO agencies (or even both) to improve their online exposure and sales. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Tips: Keyword Strategies  For any business to succeed online it needs to target the right keywords. Targeting big keywords like ‘’Holidays’, ‘Cars’, ‘Mobile Phones’ etc can take a long time to achieve as they are known as broad terms with a lot of competition. Try tweaking your keywords and target the niche terms which people are searching for to gain those quick wins. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Tips: Website Content   One of the major aspects that Google looks at is the content on a website. It uses this to gauge what the webpage/website is about so that it can rank it appropriately. Also one key point to remember is that the content has to be completely unique. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Tips: Link Building   Link building along with unique content are just some of the major factors with SEO. A very simple and effective way to build up backlinks to your website is to create networks on such websites as Facebook, Twitter, Squidoo and Wordpress. Link building is about quality not quantity. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
SEO Tips: Sitemaps   Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash elements, basically there are a lot of potentials that could stop the search engines from finding all of your websites pages.  www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984 To find out more about the above, visit www.angelseo.co.uk/videos, where we have a video about “choosing the right SEO company”. Also our video about the above has been featured on SEOmoz, the world’s best SEO resources website.
Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984 “ Dave,  I don't know what you're doing but keep doing it mate, phone calls from all over!  TOP MAN! I'm getting calls from Bristol, Manchester, Newcastle, Liverpool - everywhere in the UK!”   Gavin Hall - Perfect Grass Ltd  “ We had been told by other SEO companies not to expect any changes to our rankings for several months.  You can imagine our delight when Angel SEO improved our rankings significantly in just 7 days! ”   Ollie Piddubriwnyj - Fifteen Design Ltd “ Angel SEO  transformed our website in less than a week . We have already had fantastic feedback from clients and look forward to an ongoing relationship with Angel SEO!” Kristina Tassi - Never Forgotten Ltd
So what are you waiting for? Stop advertising and start optimising! www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984

Weitere ähnliche Inhalte

Andere mochten auch

Expressing Classification Schemes -- Part 3
Expressing Classification Schemes -- Part 3Expressing Classification Schemes -- Part 3
Expressing Classification Schemes -- Part 3Marcia Zeng
 
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...Sir Martin Narey
 
What’s Really Driving Savings from Real-Time Energy Information?
What’s Really Driving Savings from Real-Time Energy Information?What’s Really Driving Savings from Real-Time Energy Information?
What’s Really Driving Savings from Real-Time Energy Information?Opinion Dynamics
 
From change programmes to change platforms: the reading
From change programmes to change platforms: the readingFrom change programmes to change platforms: the reading
From change programmes to change platforms: the readingNHS Improving Quality
 
How can a parent help a child to start walking
How can a parent help a child to start walkingHow can a parent help a child to start walking
How can a parent help a child to start walkingDerrick Graham
 
Five Questions To Ask About Social Media ROI
Five Questions To Ask About Social Media ROIFive Questions To Ask About Social Media ROI
Five Questions To Ask About Social Media ROIAndrew Jenkins
 
Environmental Impact of Invasive Species on The Florida Everglades
Environmental Impact of Invasive Species on The Florida EvergladesEnvironmental Impact of Invasive Species on The Florida Everglades
Environmental Impact of Invasive Species on The Florida Evergladesamandajmiller
 
March2008 Strategies For Adopting Self Service And Automation
March2008   Strategies For Adopting Self Service And AutomationMarch2008   Strategies For Adopting Self Service And Automation
March2008 Strategies For Adopting Self Service And AutomationIT Service and Support
 
정진호 Ignite SK컴즈 즐기는 법
정진호   Ignite SK컴즈 즐기는 법정진호   Ignite SK컴즈 즐기는 법
정진호 Ignite SK컴즈 즐기는 법Jinho Jung
 

Andere mochten auch (13)

Expressing Classification Schemes -- Part 3
Expressing Classification Schemes -- Part 3Expressing Classification Schemes -- Part 3
Expressing Classification Schemes -- Part 3
 
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...
Families, Relationships and Societies Nov 2013: The Case For Care For Neglect...
 
What’s Really Driving Savings from Real-Time Energy Information?
What’s Really Driving Savings from Real-Time Energy Information?What’s Really Driving Savings from Real-Time Energy Information?
What’s Really Driving Savings from Real-Time Energy Information?
 
From change programmes to change platforms: the reading
From change programmes to change platforms: the readingFrom change programmes to change platforms: the reading
From change programmes to change platforms: the reading
 
Sending signals by rebecca
Sending signals by rebeccaSending signals by rebecca
Sending signals by rebecca
 
How can a parent help a child to start walking
How can a parent help a child to start walkingHow can a parent help a child to start walking
How can a parent help a child to start walking
 
Responsive web design
Responsive web designResponsive web design
Responsive web design
 
Five Questions To Ask About Social Media ROI
Five Questions To Ask About Social Media ROIFive Questions To Ask About Social Media ROI
Five Questions To Ask About Social Media ROI
 
Environmental Impact of Invasive Species on The Florida Everglades
Environmental Impact of Invasive Species on The Florida EvergladesEnvironmental Impact of Invasive Species on The Florida Everglades
Environmental Impact of Invasive Species on The Florida Everglades
 
Syamsir Abduh-Proteksi petir-2003
Syamsir Abduh-Proteksi petir-2003Syamsir Abduh-Proteksi petir-2003
Syamsir Abduh-Proteksi petir-2003
 
March2008 Strategies For Adopting Self Service And Automation
March2008   Strategies For Adopting Self Service And AutomationMarch2008   Strategies For Adopting Self Service And Automation
March2008 Strategies For Adopting Self Service And Automation
 
정진호 Ignite SK컴즈 즐기는 법
정진호   Ignite SK컴즈 즐기는 법정진호   Ignite SK컴즈 즐기는 법
정진호 Ignite SK컴즈 즐기는 법
 
Tracking and Surveillance
Tracking and SurveillanceTracking and Surveillance
Tracking and Surveillance
 

Kürzlich hochgeladen

2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 

Kürzlich hochgeladen (20)

2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 

Angel SEO: Second Wednesday Powerpoint Presentation

  • 1. SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 2.
  • 3. SEO Basics: What is S earch E ngine O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method of increasing the amount of quality or targeted traffic to your website though organic (non-paid) listings in the search engines. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 4. SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online presence. Did you know that Google serves an estimated 75% of UK internet users. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 5. SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’s not just small businesses that need SEO - large blue chip companies such as Walt Disney, Tesco, Microsoft, Dell and even eBay all have SEO divisions or hire specialist SEO agencies (or even both) to improve their online exposure and sales. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. SEO Tips: Keyword Strategies For any business to succeed online it needs to target the right keywords. Targeting big keywords like ‘’Holidays’, ‘Cars’, ‘Mobile Phones’ etc can take a long time to achieve as they are known as broad terms with a lot of competition. Try tweaking your keywords and target the niche terms which people are searching for to gain those quick wins. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 13. SEO Tips: Website Content One of the major aspects that Google looks at is the content on a website. It uses this to gauge what the webpage/website is about so that it can rank it appropriately. Also one key point to remember is that the content has to be completely unique. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 14. SEO Tips: Link Building Link building along with unique content are just some of the major factors with SEO. A very simple and effective way to build up backlinks to your website is to create networks on such websites as Facebook, Twitter, Squidoo and Wordpress. Link building is about quality not quantity. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 15. SEO Tips: Sitemaps Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash elements, basically there are a lot of potentials that could stop the search engines from finding all of your websites pages. www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 16.
  • 17. Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984
  • 18.
  • 19. So what are you waiting for? Stop advertising and start optimising! www.angelseo.co.uk | info@angelseo.co.uk | 0115 966 7984