Learn how to use Facebooke efficiently from creating an account to taking ownership of a Facebook page. Make Facebook useful for you.

1. How to Efficiently Use Facebook

2. How to set up a Facebook account
http://www.youtube.com/watch?v=iSj8ShqHVLY&feature=player_embedded#!

3. Facebook Marketing Case Study No. 1

4. Facebook Marketing Case Study No. 2

5. Facebook Marketing Case Study No. 3

6. Facebook Marketing Case Study No. 4

7. Facebook Marketing Case Study No. 5

8. How to use Facebook
http://www.youtube.com/watch?v=RUnmowztKMQ

9. Your Turn: Create and Account

10. How to Manage Your Facebook
Marketing in 30 Minutes a Day

11. Successful Facebook Marketing Relies
On Three Things:
 Interesting content
 Consistency
 3—Engaged audience

12. Consistency
 Use a content calendar can help for many people.
Ex. Monday – topic
Tuesday – topic
 What to post:
Do you have an event coming up? What interesting tidbits do you have to
share about the upcoming event?
If you have a video, you can share that one day.
Another day, you can share about the # of people coming to your event with a
link to the registration.
 Break your event down into multiple posts, each a little different but they
get the point across.

13. Plan for 30 minutes a day
Monday
 Draft 7-10 ideas of interesting tidbits to share.
What are the top 10 questions people always ask you
about your product/service?
Ex. If you’re a web designer, you ensure your clients get
a great looking and well-performing website that has
the features they want such as newsletter sign up or
blog.

14. Plan for 30 minutes a day
Tuesday
 What pictures do you have to illustrate some of your
points from Monday?
Can you share screenshots for examples? What about
pictures of your office or grab some stock photos.
Ex. People love pictures and they take up 4X the room
in the newsfeed than a simple text update so people
are likely to see them.

15. Plan for 30 minutes a day
Wednesday
 Schedule your posts using a tool like Hootsuite or
Facebook’s scheduling tool.
Try out different times of day. Schedule some in the
morning, some in the afternoon and some at night
depending on your audience.
Ex. If you’re looking to reach stay at home
moms, between 9-11 a.m. and p.m. can be good
times. In the morning they’ve dropped the little ones
at pre-school and at night, they’re unwinding before
bedtime.

16. Plan for 30 minutes a day
Thursday
 Have you “liked” other Pages?
Find some and like them now. They can be friend’s business
pages and people who could be possible alliances.
Start looking at social media marketing as a way to connect with
people and build on your in person marketing efforts it really
takes off.
Ex. “Like” those other Pages, comment on and “like” their
posts. Join Groups on Facebook. Many towns have an active
local business group page, if you’re a member of the Chamber
or other networking groups connect with them. Lots of referrals
can come your way if you show up.

17. Plan for 30 minutes a day
Friday
 Spend 30 minutes brainstorming and creating interesting posts
for the next week or month.
Expand that content calendar and look at what’s coming up in your
business. Are you launching a new service or product? Do you
have an event coming up? What are your alliances
doing? Can you show your staff working?
Ex. Do you want to put up a silly cat picture and say
“TGIF”? Facebook is a place where people come to
relax. Make your content useful and entertaining when
appropriate. Make it about your visitor and not about you.

18. Build your engagement and
your audience
 Figure out how to post to your Facebook Page via your
phone.
That makes it far easier to post on the fly.
 When it comes down to it, you need a plan.
Take the time to plan your strategy. Review your content
on your website and figure out what you can break into
Facebook posts.
You can knock this out in an hour or two or you may need
to break it into those 30 minute segments.

19. Efficient Uses of Facebook
http://www.youtube.com/watch?feature=player_embedded&v=jts4nn--0-4

20. Thank you