1. Week 3 Milestones
Early stage marketing
• Blog set-up and initial posts. Deadline Friday by 5pm.
• Landing page set-up and deployment. (Rebranding if necessary).
• Read
a) Techstars, DoMoreFaster.
b) How to Calculate CPA - Andrew Chen. (B2C teams).
c) SaaS Metrics - Measuring & Improving. (B2B teams).
d) Moving from MVP to MDP (both teams).
e) AAARR Metrics for Pirates (both teams)
• Watch.
a) Rand Fiskin on Inbound Marketing at HackerNews London.
• Submit landing page and website to
a) http://startupli.st,
b) http://betali.st,
c) http://killerstartups.com
• Write 2 page marketing plan.
a) Inbound
b) Public relations
c) Social media
d) Email marketing
e) Referal strategies
f) Channel partners
g) Understand: Key metrics e.g. estimate Uniques, Sign-ups, Activation, CPA, Upgrade %, LTV, estimated Churn % etc.
• Draw - your marketing funnel.
a) Assistance with this.
Tuesday, 24 April 12