Future of Search Engine Factors, AMP, On-Page Key to Success
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Farid Asadi introduces himself as an inbound marketing manager and UI/UX designer who is interested in SEO and Google Analytics. The document then provides information on key ranking factors for search engines, both currently and how they are predicted to change in the future. It emphasizes factors like mobile friendliness, structured data, site speed, HTTPS usage, and Accelerated Mobile Pages. The document concludes with tips on on-page SEO best practices like keyword targeting strategies and fulfilling user intent.
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Future of Search Engine Factors, AMP, On-Page Key to Success
- 1. Hi! I’m Farid Asadi Inbound Marketing Manager at Anetwork UI/UX Designer SEO & Google Analytics Lover
- 3. WHY SEO? Not Cost, but Investment Find Your Website MarketingTrust High Quality Traffic …
- 5. In time Ranking Factors 2015 1. The algo is flattening, and the days of a single factor having an overwhelming impact are fading. 2. Links while still powerful, don’t feel like an overwhelming ranking force to SEOs. 3. Engagement data is on raise. 2009
- 6. Ranking Factors The Future of Search
- 14. High CTR
- 15. Dwell time
- 18. Structured data
- 21. Check Site speed: PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/
- 23. Increase: HTTPS
- 24. Using HTTPS checklist Make sure every element of your website uses HTTPS, including widgets, java script, CSS files, images and your content delivery network. Use 301 redirects to point all HTTP URLs to HTTPS. This is a no-brainer to most SEOs, but you'd be surprised how often a 302 (temporary) redirect finds its way to the homepage by accident Make sure all canonical tags point to the HTTPS version of the URL. Rewrite hard-coded internal links (as many as is possible) to point to HTTPS. This is superior to pointing to the HTTP version and relying on 301 redirects. Register the HTTPS version in both Google Search Console and Bing Webmaster Tools. Update your sitemaps to reflect the new URLs. Submit the new sitemaps to Webmaster Tools. Leave your old (HTTP) sitemaps in place for 30 days so search engines can crawl and "process" your 301 redirects. Update your robots.txt file. Add your new sitemaps to the file. Make sure your robots.txt doesn't block any important pages. If necessary, update your analytics tracking code. Most modern Google Analytics tracking snippets already handle HTTPS, but older code may need a second look.
- 25. Stay the same: URL structures/ formatting/ optimization
- 26. URL structure best practice
- 27. URL structure best practice Rel canonical <link rel="canonical" href="http://yoursite.com/article" /> Same content on different URLs • yoursite.com/article • yoursite.com/article/print • yoursite.com/article#everything • yoursite.com/article?refid=feedburner • yoursite.com/article?utm_source=gmail • yoursite.com/article?everything
- 28. Shorter > longer anetwork.ir/services/ anetwork.ir/our-services/ Fewer folders is generally better anetwork.ir/news/twitter-new-polls anetwork.ir/news/twitter/new-polls URL structure best practice
- 30. Internal links More internal links ≠ better SEO Internal links must help user engagement
- 32. Conclusion
- 33. AMP Accelerated Mobile Pages Project2.
- 34. “For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
- 35. Why AMP is Important? It’s so Fast Increase CTR It will be ranking factor
- 37. How Does AMP Work? AMP HTML Required mark-up <link rel="amphtml" href="http://www.example.com/blog-post/amp/"> AMP JS Javascript is not allowed at all AMP CSS AMP forces you to use a streamlined version of CSS Google Cache
- 38. AMP for Wordpress, Easy! 1. Install the official AMP Wordpress plugin 2. Activate the plugin – what it will do is append /amp on all your pages but what it won’t do is redirect mobile visitors to your /amp pages 3. Add this code to your .htaccess file: RewriteEngine On RewriteCond %{REQUEST_URI} !/amp$ [NC] RewriteCond %{HTTP_USER_AGENT} (android|blackberry|googlebot- mobile|iemobile|iphone|ipod|#opera mobile|palmos|webos) [NC] RewriteRule ^([a-zA-Z0-9-]+)([/]*)$ https://example.com/$1/amp [L,R=302] 4. Customize your AMP template: wp-content -> plugins -> amp -> template.php
- 39. After All, It’s Validate Time! https://validator.ampproject.org/Search Console
- 40. Google Analytics on AMP The AMP WordPress plugin doesn’t enable amp-analytics out of the box, but it’s fairly straightforward to enable. To enable the AMP WordPress plugin to work with Google Analytics, edit the amp-post- template-actions.php Download the code: https://goo.gl/IrdUyG
- 41. ON-PAGE SEO Key to Success 3.
- 42. Fulfill the Searcher’s Goal and Satisfy their Intent 1.
- 43. Speed, Speed and More Speed! 2.
- 44. • Have people actually heard of your domain? • Do they know you, like you, and trust you? • Do you have UI and visual elements that make them perceive you as being trustworthy? Create Trust & Engagement Through UI, UX and Branding 3.
- 45. Avoid Elements That Dissuade Visitors 4.
- 46. 1. Title Element 2. Headline 3. In content 4. External Anchors 5. Alt Attributes 6. URL 7. Image Name 8. Internal Links Keyword Targeting Strategy 5.
- 48. Unique Value + Amplification 7.
- 49. Resources • Moz • Search Engine Land • Google Developers Thank You! Send me an email: fariid.asadi@gmail.com Website: fariid.me Twitter: @fariidasadi