Kappa Delta Sorority - Social Media Strategy

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The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.

Technologie Business

Social Media Strategy
For Social Organizations

Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity #KDConvention2011

http://www.flickr.com/photos/38104469@N00/3899953986

http://www.flickr.com/photos/donzbop/359954316

Awake

PCs, TVs,
Smartphones

Sleep

From: FastCompany

Not Shiny New Toys

Powerful Business
Applications

You Don’t Control Content

You Never Did

Social Media Is Work

http://www.flickr.com/photos/mr_gonzales/1296612658/

Social Media Planning
1. Listen
2. Strategy
3. Learn
4. Channels
5. Measure

http://www.flickr.com/photos/dakotam/2668653161/

Listen

• Google.com/alerts
• SocialMention.com
• Search.Twitter.com

“Experiment personally,
apply professionally”

http://www.flickr.com/photos/bartzoni/5099168373

Social Organization
Growth Opportunities
• Blogs
• Facebook
• Twitter
• LinkedIn
• YouTube
• Location-Based
• Pictures
• Measurement (ROI)

1. Define Scope, Niche Topic
2. Tailor to Target Audiences
3. Bloggers (Personal, Conversational)
4. Comment Policy
5. Schedule (Calendar)
6. Simplicity (Less is more)
7. Keyword Rich
8. Tags and Search
9. Social Media Sharing
10. Compelling Headlines
11. Include Pictures
12. Vlog (Video) with Transcript
13. Subscribers (RSS or Email)
14. Blogroll (Linked to Similar Subjects)

140 Characters :: 120
(at) Replies
Retweet (2x)
Mentions
Hashtags
Direct Messages
Lists
Follow
Followers
Privacy
Trending Topics

@comcastcares

@twelpforce

@deltaassist

@dellcares

Millennials Are
Heavy Viewers Of Online Video

85% watch online video
monthly
Vs. 67% of all internet
users

Vs. 51% of adults 45 to 64

Source: eMarketer, 2010

Why Check In
•Become Mayor of the Venue

•Earn Badges

•Earn Points (Compete with Friends)

•Save Money with Specials

•Connect with Friends

•Serendipity

• Flickr
• Picasa
• Instagram

Instantaneous +1000 Words

My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
Yes, it was delicious.

Google Analytics
Tracking Web Traffic

Tracking
Bit.Ly
Goo.Gl

Influence
Insights
Klout

Grader.com

INFLUENCE IS NOT: INFLUENCE IS ABOUT:
Follower Counts Response to Call to Action
Number of Tweets Likes
Number of Posts Comments
Retweets
Sharing
Click Rates
Views

You Don’t Have A Choice
On Whether Or Not
To DO Social Media;
The Choice Is
How Well You DO It.

Erik Qualman
Author, Socialnomics

andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
http://about.me/hust0058

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Kappa Delta Sorority - Social Media Strategy

1. Social Media Strategy For Social Organizations Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity #KDConvention2011

4. http://www.flickr.com/photos/38104469@N00/3899953986

5. http://www.flickr.com/photos/donzbop/359954316

6. From: Jess3.com

7. Awake PCs, TVs, Smartphones Sleep From: FastCompany

8. Not Shiny New Toys Powerful Business Applications

9. You Don’t Control Content You Never Did

10. Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/

11. Social Media Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure

12. http://www.flickr.com/photos/dakotam/2668653161/

13. Listen • Google.com/alerts • SocialMention.com • Search.Twitter.com

14.

15. Strategy

16. Content Is King!

17. Learning in 5 Steps

18. “Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373

19. Social Organization Growth Opportunities • Blogs • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Pictures • Measurement (ROI)

20. Blog

21. 1. Define Scope, Niche Topic 2. Tailor to Target Audiences 3. Bloggers (Personal, Conversational) 4. Comment Policy 5. Schedule (Calendar) 6. Simplicity (Less is more) 7. Keyword Rich 8. Tags and Search 9. Social Media Sharing 10. Compelling Headlines 11. Include Pictures 12. Vlog (Video) with Transcript 13. Subscribers (RSS or Email) 14. Blogroll (Linked to Similar Subjects)

22.

23. Facebook

24.

25.

26.

27.

28.

29. Twitter

30.

31. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics

32. Applications

33. @comcastcares @twelpforce @deltaassist @dellcares

34. LinkedIn

35.

36.

37. YouTube

38. Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010

39. Check In

40. What is ?

41.

42.

43. Why Check In •Become Mayor of the Venue •Earn Badges •Earn Points (Compete with Friends) •Save Money with Specials •Connect with Friends •Serendipity

44. Badges

45. Campus Badges

46. The Case for Social Organizations • Tips, Add Value • Offer Specials • Marketing Integration • Word of Mouth Promotion • Build Brand Ambassadors (Insights)

47.

48. Insights

49. Pictures

50. • Flickr • Picasa • Instagram Instantaneous +1000 Words

51. My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.

52. Measure Impact

53. Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com

54. INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views

55. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics

56. andy@nicindy.org Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058

Kappa Delta Sorority - Social Media Strategy

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