Personalized marketing is all the rage right now. Insivia CEO Andy Halko takes it a step further and looks into the future at the next evolution of marketing.

1. Andy Halko
@andyhalko
THE RISE OF
INDIVIDUALIZATION
Insivia
@insivia

2. THINK SMART. ACT BOLD.
A growth & innovation agency.
DIGITAL
BUSINESS
Engaging prospects, customers,
partners, employees, candidates and
investors through digital solutions.
Websites + E-Commerce + Portals
Interactive + Apps
Video + Animation
STRATEGIC
CONSULTING
Organizational vision, lead generation
strategy & campaign development
to drive top line growth.
Market + Audience Analysis
Vision + Strategic Development
Training + Education
INBOUND
MARKETING
Lead generation and referral tactics built
upon expert strategies and focused on
constant improvement.
Tactical Planning
Marketing Campaigns
Conversion Optimization

3. EVERY MINUTE
72 HOURS OF
YOUTUBE VIDEOS
UPLOADED
1,400 ARTICLES
ARE WRITTEN
26,380 YELP
REVIEWS POSTED
216,000
INSTAGRAM
ARE POSTED
2,500,000
PIECES OF CONTENT ARE
POSTED ON FACEBOOK
2,500,000
PIECES OF CONTENT ARE
POSTED ON FACEBOOK

4. CONTENT
VALUABLE
UNIQUE
RELEVANT
SEARCH
INBOUND LINKS
SOCIAL SHARES
PHRASE FOCUSED
SOCIAL
POSTS
SHARES
VIRAL
E-MAIL
CONTENT
SEGMENTS
AUTOMATION
CONTENT
SEGMENTS
PROFILES
PPC
LANDING
PAGES
SALES
FOLLOW UPS
UPSELL
TRADITIONAL
TRADE SHOW
DIRECT MAIL
WORKSHOPS

5. REVENUE MAPPING

6. THE NEW
CUSTOMER
JOURNEY

8. TARGET, TARGET, TARGET.
Create Specific Focuses

9. WHAT IS PERSONALIZATION
Devices Location Demographics
Profile
Firmographics
Activity Third-Parties Machine Learning
INFORMATION
ABOUT YOU
COMPILED FROM
EVERYWHERE
PRODUCING
PERSONALIZED
EXPERIENCES
Content Websites Nurturing Advertising

10. INDIVIDUALIZATION
GOES FURTHER TO
BE SPECIFIC TO
A SINGLE PERSON

13. WHERE DOES PERSONALIZATION
HAPPEN?
WEBSITE
Increase engagement and overall
conversion with a custom
experience.
CONTENT
Drive soft KPIs with content that
speaks to the individual.
NURTURING
Push people further through drip
campaigns with personalized
messages and content.
ADVERTISING
Reach the right people with the
right message.

14. PERSONALIZATION IN
CONTENT

15. DELIVER
REAL VALUE
THAT NO ONE
ELSE CAN
Valuable
Unique
Targeted

16. 98%
OF CONTENT
SUCKS
(not an official stat)

17. INTERACTIVE TOOLS

18. INTERACTIVE INFOGRAPHICS

19. PERSONALIZED VIDEOS

20. IDEAS
ARE ENDLESS
TO CREATE
PERSONALIZATION
& INDIVIDUALIZATION

21. PERSONALIZATION IN
WEBSITES

22. PERSONALIZE YOUR SITE
BASED UPON
ANY NUMBER
OF FACTORS

23. TARGETED CAMPAIGNS
DRIVING TO
SPECIFIC
LANDING
PAGES

24. REAL-TIME PERSONALIZATION
OF SITE
MESSAGES,
SECTIONS

25. RECOMMENDATIONS
ENGINES USE
PAST DATA
TO PRESENT THE
RIGHT PRODUCTS

26. PERSONALIZATION IN
NURTURING

27. DRIP CAMPAIGNS
CREATE
PERSONALIZATION
AS PEOPLE
PROGRESS

28. SMART FORMS
ALLOW THE COLLECTION OF
ADDITIONAL DATA TO CUSTOMIZE

29. PERSONALIZATION IN
ADVERTISING

30. TARGET & TEST ADS

31. SOCIAL
TARGETING
Age, Location, Gender
Demographics
Interests
Companys
Behaviors
Job Titles

32. REMARKETING
FOLLOWS YOU BASED
ON SPECIFIC ACTIONS

33. PERSONALIZATION
TOOLS & SOFTWARE

34. AUTOMATION
PLATFORMS
Marketo
HubSpot
InfusionSoft
To name a few.

35. PERSONALIZATION
TOOLS
Marketizator
Optimizely
Bunting
Monetate
To name a few.

36. PERSONALIZATION
FUNDIMENTALS

38. CREATE A STRATEGY

39. WE JUST SCRATCHED THE SURFACE
WHAT QUESTIONS
DO YOU HAVE?
Andy Halko
@andyhalko
Insivia
@insivia
Get the slides at
insivia.com/seminar/individualization/