5. IMAGINE EXPLAINING STYLE IN
WORDS
“THIS IS A BOX OF DIMENSIONS 171PX BY 216PX
WITH A ONE PIXEL SOLID BORDER IN #C7E3F9
WITH A RADIUS OF 4PX ON THE BOTTOM
CORNERS, THE MARGINS ARE 9PX. THE PADDING
IS 9PX. THE PICTURE HAS NO MARGINS EXCEPT
THE MARGIN BELOW IT IS 9PX. THE BACKGROUND
COLOUR IS #EAF4FF. THE PARAGRAPH TEXT IS IN
LUCIDA GRANDE 12PX WITH A LINE HEIGHT OF
1.5EM AND THE TEXT COLOUR IS #333333. THE
DESTINATION LINKS ARE IN ALL CAPS AND THE
COLOUR IS #555555” & THE ROLLOVER COLOUR IS
#333333
Sunday, 24 February 13
18. BUILD STYLES FROM INSIDE OUT
PAGE SPECIFIC
EXCEPTIONS
DESIGN PATTERNS
TEMPERATURE PRICES
GRAPH
HOTEL BOX
DIFF PRODUCT
UI STYLES BRANDING
ADVERTS
FORMS MODAL
TABS
TAGS
BOXES
BUTTONS
TOOLTIPS
DE
CORE STYLES
GRID S CA
PAGE
TEXT
IMAGE
CA
HEADER FOOTER SIZES
Sunday, 24 February 13
19. BRANDS CHANGE -
A CAUTIONARY TALE
PAGES QUICKLY FALL OFF BRAND AS NEW PRINT MATERIAL GOES OUT
HOW DO WE DEAL WITH AN EVOLVING BRAND?
HOW DO WE CATER FOR ANNUAL CAMPAIGNS ONLINE?
HOW DO WE CATER FOR DAILY TACTICAL CAMPAIGNS?
Sunday, 24 February 13
