AFX Entertainment sport

High-Energy Events
The AFX brings sport and
entertainment together creating
fully interactive events at major
stadiums throughout Europe. AFX
World spectacular events bring
virtual and real worlds together in
a full day of events, competitions,
and social networking with sports,
markets, band competitions,
dancers and top international
artists. Each event leads to a
divisional championship, not unlike
a European version of The Super-
bowl. AFX creates the world’s first
fully intertactive sport and enter-
tainment events where the fans not
only watch the action — they are
an active part of it.
This document is not for publication. For business inquiries,
please send an email to info@afxworld.net. AFXScore Italy s.r.l
Via Boezio 92, 00192 Rome, Italy. CF/PI:10349591007

Open the gates AFX Village Shops Match: Part I Match: Part II After Match Party

AFX Village Kiosks Battle of the Bands Half-Time Show Meet & Greet

17.00 17.30 18.00 18.30 19.00 19.35 20.05 20.45 21.00 >>>>

World Experience
This document is not for publication. For business inquiries, please send an email to info@afxworld.net. AFXScore Italy s.r.l Via Boezio 92, 00192 Rome, Italy. CF/PI:10349591007 92, 00192 Rome, Italy. CF/PI:10349591007
Via Boezio

The AFX Village
During the season, every event
has a Village or “specatolo” enab-
ling the local community to show-
case the best it has to offer by
way of food, shopping, activities,
music, social events, and the like.
The consumer’s presence at the
events promotes the sale of food
and drinks, merchandise, music,
magazines and more. AFX World
will work with local communities to
create an effective tourism pack-
age that supports local needs
and development. The AFX village
concept is shown here on left, with
food, drinks, merchandise, maga-
zines, music and more.


Battle of the Bands
AFX World Band competition
provides participants opportunities
to promote their talent at local,
regional, national and international
levels. Preliminary competitions
will be held by local fans with top
bands competing in front of thou-
sands at AFX Events. The winning
bands earn recording contracts
and international tours.


Dance Teams
Each AFX Division will have
a professional dance team made
up of winners from annual try-out
competitions. Dancers perform
at all AFX World events which not
only promotes AFX World, but
also provides them with a platform
to launch their own careers. AFX
World will also hold Junior dance
competitions for teams of young
people in coordination with Dance
schools/programs in each local
community.


Xtreme Action
Action Football Xtreme is the
most dynamic and interactive
sport allowing multiple ways for
all kinds of players and fans to
participate. Action Football Xtreme
is a European version of the
American game which is faster,
more spectacular, and more
accessible enhancing its appeal
to the European market.


Stadio della Vittoria, Bari

Stadio Flaminio, Roma Modern Gladiators
The AFX league will resume
where Gladiators once roamed:
Italy. The Italian market is the
fourth largest market in Europe,
with 60 million residents. Genova,
for example, can gather fans from
the nearby Lombardia region and
Milan, which by itself has about
Stadio Nereo Rocco, Trieste about 7,000,000 inhabitants, while
Rome can attract the public from
the Neapolitan area and from the
Abruzzo region: about 5.000.000
people. Likewise, Pisa is close to
Florence and its 1,000,000 in-
habitants. Overall, the European
middle class spends money to
follow trends in entertainment and
iimprove their social status.
Stadio Pisa

Connecting Online
AFXWORLD.NET channels the
power and potential of the Inter-
net to work for the AFX through
an evolution of Web 2.0 networ-
king sites, creating a cutting edge
tool that where the virtual world
meets reality. It is not simply where
people meet, but where people
benefit. In the AFX, everyone is a
part of the action.


+ Event
partners

Marketing Power
AFX World promotes its events
on all channels such as radio,
Television, internet and mobile for
marketing power. It also creates
interactive content on those
channels for higher levels of fan
participation. Content will not only
be generated by professionals
assuring quality but also large
quantities of content will flow
across AFX grassroots channels,
giving opportunities to AFX fans.

Photo: David Shankbone Via Boezio 92, 00192 Rome, Italy. CF/PI:10349591007

50 th
1960
2010
STADIO
Honoring Flaminio
AFX World will play at home
in Rome, Italy at Stadio Flaminio,
the same venue for the football
finals in the 1960 Summer Olym-

FLAMINIO pics. The stadium was designed
by Pier Luigi Nervi and Antonio
Nervi. With a capacity of 32,000
(8,000 covered) it is now the home
of Italy rugby union national team
in its Six Nations home matches.
AFX salues Stadio Flaminio and its
Olympic heritage. Fifty years and
still going strong!


AFX Entertainment sport

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