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Presented by
Andy Headworth
Sirona Consulting
Using Google+
For Recruiting
v 	
  	
  MD	
  of	
  Sirona	
  Consul/ng	
  	
  	
  
	
  
v 	
  Helps	
  companies	
  integrate	
  social	
  media	
  into	
  	
  
	
  	
  	
  	
  	
  their	
  recruitment	
  strategy	
  /	
  processes	
  
	
  
v 	
  	
  Recruitment	
  Companies	
  &	
  Corporates	
  
	
  
v 	
  	
  Consultancy	
  |	
  Interim	
  |	
  Projects	
  
	
  
v 	
  	
  Official	
  LinkedIn®	
  EMEA	
  Talent	
  Solu/ons	
  Partner	
  
If	
  you	
  are	
  twee/ng	
  today	
  	
  
>>	
  @andyheadworth	
  <<	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Google+ is a no-brainer for recruiters
G+ users are 57% active in the stream
(based on the user base of 650M)
Image by Dustin.tv
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Before	
  we	
  get	
  started	
  ……..	
  earlier	
  this	
  year	
  	
  	
  	
  
The Candidate Experience
Awards 2012
Job seekers: What social
media tools do you use in your
job search?
1.  LinkedIn – 65%
2.  Facebook – 38.5%
3.  Google+ - 26.9%
1.  LinkedIn – 74%
2.  Facebook – 41%
3.  Google+ - 24%
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Who is fearing Google Plus the most?
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  What’s the deal with Google+ ?
Think Candidates
343Million
active users last
month
650M user base
SEO
&
Search
Build
Talent Pipelines &
Talent Communities
With
Circles and
Communities
Content
Distribution, Sharing
Video
Hangouts
Google +
Recruiters
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  What	
  does	
  Google+	
  look	
  like?
? ?
A personal
Google+
Profile
1.  BIG cover photo
2.  Full content profile
3.  Hyperlinks
4.  Social Profiles
5.  Keywords (SEO)
A Google+
Company
Page
Profile
1.  BIG cover photo –
branding + message
2.  Full content profile
3.  Hyperlinks, anchor text,
web page links etc.
4.  All Social Profiles
5.  Keywords – short and
long tail (SEO)
 	
  	
  	
  	
  	
  The future of search and the challenge of SEO
Google+ search influence
Analogy courtesy of Lee Odden
[When logged into Google with a G+ profile]
Your network and what they
have liked from a G+ perspective
can influence your search results
If you or your friends like
horses
If not more likely ……..
https://plus.google.com/authorship
Authorship
	
   SEO & Authorship
Google	
  ‘owns’	
  search.	
  Search	
  is	
  integral	
  part	
  of	
  Google+.	
  Google+	
  is	
  HUGE	
  for	
  SEO	
  	
  	
  	
  	
  
Build up your authority
as an author
Who doesn’t produce
their own regular
content for their
website/blog?
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Google+	
  Circles,	
  Communi/es	
  	
  	
  	
  	
  
Circles
aka Find People
Communities
Similar	
  to	
  
following	
  	
  
People	
  
In	
  your	
  circles	
  =	
  
Following	
  
In	
  others	
  Circles	
  
=	
  Followers	
  
Similar	
  to	
  	
  
the	
  original	
  
LinkedIn	
  Groups	
  
G+ search: People, Pages, Content, Communities
People and Pages
Remember only you see the name of the your
Circles. People just get notified that they have
been added to one of your Circles.
Detail rich profiles
Has the penny dropped yet?
Talent Communities | Talent Pipelines | Talent Clusters
Talent Puddles | Industries | Sectors | Job Titles
Sharing	
  Content
Keep content
focused on
Circle AND
DON’T SPAM!!
Google+	
  Communi/es
Simple to set up – public or private, invite only or
anyone join
Add community posting categories – completely
your choice e.g. Discussion, Tools, Advice, Jobs etc.
Great opportunity to get your industry keywords/
skills / job titles in YOUR community name and
strapline.
Social
Land
Grab!!
Finding	
  people	
  for	
  your	
  (Talent)	
  Circles	
  &	
  Communi/es	
  (1)
Look at the member
numbers and activity
Finding	
  people	
  for	
  your	
  (Talent)	
  Circles	
  &	
  Communi/es	
  (2)
§  View profiles- About has the details and social contact options
§  Add to your circles (creating new ones if needed)
§  See who are in their circles – likely similar types of people
§  If they are in a similar community (to yours) - likely to join yours
§  Post content, message and invite (to your communities)away
Google+	
  Hangouts
h]p://www.youtube.com/watch?v=-­‐gU09bWifFo	
  
Google+	
  Hangouts
Video conferencing, video interview, group
meetings, collaboration (including sharing and
editing Google Docs), video share, screen
share, presentations, training, live webinars,
Hangouts on air, live YouTube broadcast,
candidate briefing, pre-IV assessments, client
meetings and anything else you can imagine!
Free 1-10 people
including you
Go to
Hangouts
(click on More
at bottom of
left menu)
Click
Start a
Hangout
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Sharing content on Google +
1.  Posting content via plus.google.com website (slide 13)
2.  Via mobile or tablet – excellent mobile experience
3.  Browser extension (Chrome, Firefox, Safari)
4.  Any website that has a +1
5.  Hootsuite & Dlvr.it (allows you to schedule posts to Google+)
6.  Get people to come to you first
(https://developers.google.com/+/plugins/badge/#faq-find-page-id)
Pages
Explore
Profile
Events
Find People
Communities
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   Why Google + is great for recruitment
Hangouts
Candidate Searching
SEO
Personal Branding
Talent Pipelines
Sharing Jobs
Interviewing
Pre-Interview Assessment
Client Meetings
Author Rank
Targeted Content
Sharing Content
Candidate Segmentation
Candidate Engagement
Delivering Presentations
Team Collaboration
Delivering Webinars
Live Broadcasting To YouTube
Company Branding
Event Calendar Integration
Unrestricted People Following
Talent Communities
Video Conferencing
Thank	
  You	
  
Any	
  ques/ons?	
  
www.sironaconsul7ng.com	
  	
  +44	
  1903	
  206249	
  |	
  +44	
  7788	
  726019	
  
blog.sironaconsul7ng.com	
  
	
  
linkedin.com/in/andyheadworth	
  
	
  
twiJer.com/andyheadworth	
  
	
  
facebook.com/sironaconsul7ng	
  
	
  
plus.google.com/u/0/104441951388767143757	
  (or	
  just	
  search	
  my	
  name!)	
  
andy.headworth@sironaconsul7ng.com	
  

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Using Google Plus For Recruiting

  • 1. Presented by Andy Headworth Sirona Consulting Using Google+ For Recruiting
  • 2. v     MD  of  Sirona  Consul/ng         v   Helps  companies  integrate  social  media  into              their  recruitment  strategy  /  processes     v     Recruitment  Companies  &  Corporates     v     Consultancy  |  Interim  |  Projects     v     Official  LinkedIn®  EMEA  Talent  Solu/ons  Partner   If  you  are  twee/ng  today     >>  @andyheadworth  <<  
  • 3.                          Google+ is a no-brainer for recruiters G+ users are 57% active in the stream (based on the user base of 650M) Image by Dustin.tv
  • 4.                                          Before  we  get  started  ……..  earlier  this  year         The Candidate Experience Awards 2012 Job seekers: What social media tools do you use in your job search? 1.  LinkedIn – 65% 2.  Facebook – 38.5% 3.  Google+ - 26.9% 1.  LinkedIn – 74% 2.  Facebook – 41% 3.  Google+ - 24%
  • 5.                          Who is fearing Google Plus the most?
  • 6.                                              What’s the deal with Google+ ? Think Candidates 343Million active users last month 650M user base SEO & Search Build Talent Pipelines & Talent Communities With Circles and Communities Content Distribution, Sharing Video Hangouts Google + Recruiters
  • 7.                                              What  does  Google+  look  like? ? ?
  • 8. A personal Google+ Profile 1.  BIG cover photo 2.  Full content profile 3.  Hyperlinks 4.  Social Profiles 5.  Keywords (SEO)
  • 9. A Google+ Company Page Profile 1.  BIG cover photo – branding + message 2.  Full content profile 3.  Hyperlinks, anchor text, web page links etc. 4.  All Social Profiles 5.  Keywords – short and long tail (SEO)
  • 10.            The future of search and the challenge of SEO
  • 11. Google+ search influence Analogy courtesy of Lee Odden [When logged into Google with a G+ profile] Your network and what they have liked from a G+ perspective can influence your search results If you or your friends like horses If not more likely ……..
  • 12. https://plus.google.com/authorship Authorship   SEO & Authorship Google  ‘owns’  search.  Search  is  integral  part  of  Google+.  Google+  is  HUGE  for  SEO           Build up your authority as an author Who doesn’t produce their own regular content for their website/blog?
  • 13.                                              Google+  Circles,  Communi/es           Circles aka Find People Communities Similar  to   following     People   In  your  circles  =   Following   In  others  Circles   =  Followers   Similar  to     the  original   LinkedIn  Groups  
  • 14. G+ search: People, Pages, Content, Communities
  • 15. People and Pages Remember only you see the name of the your Circles. People just get notified that they have been added to one of your Circles. Detail rich profiles
  • 16. Has the penny dropped yet? Talent Communities | Talent Pipelines | Talent Clusters Talent Puddles | Industries | Sectors | Job Titles
  • 17. Sharing  Content Keep content focused on Circle AND DON’T SPAM!!
  • 18. Google+  Communi/es Simple to set up – public or private, invite only or anyone join Add community posting categories – completely your choice e.g. Discussion, Tools, Advice, Jobs etc. Great opportunity to get your industry keywords/ skills / job titles in YOUR community name and strapline. Social Land Grab!!
  • 19. Finding  people  for  your  (Talent)  Circles  &  Communi/es  (1) Look at the member numbers and activity
  • 20. Finding  people  for  your  (Talent)  Circles  &  Communi/es  (2) §  View profiles- About has the details and social contact options §  Add to your circles (creating new ones if needed) §  See who are in their circles – likely similar types of people §  If they are in a similar community (to yours) - likely to join yours §  Post content, message and invite (to your communities)away
  • 22. Google+  Hangouts Video conferencing, video interview, group meetings, collaboration (including sharing and editing Google Docs), video share, screen share, presentations, training, live webinars, Hangouts on air, live YouTube broadcast, candidate briefing, pre-IV assessments, client meetings and anything else you can imagine! Free 1-10 people including you Go to Hangouts (click on More at bottom of left menu) Click Start a Hangout
  • 23.                                                Sharing content on Google + 1.  Posting content via plus.google.com website (slide 13) 2.  Via mobile or tablet – excellent mobile experience 3.  Browser extension (Chrome, Firefox, Safari) 4.  Any website that has a +1 5.  Hootsuite & Dlvr.it (allows you to schedule posts to Google+) 6.  Get people to come to you first (https://developers.google.com/+/plugins/badge/#faq-find-page-id)
  • 24. Pages Explore Profile Events Find People Communities                               Why Google + is great for recruitment Hangouts Candidate Searching SEO Personal Branding Talent Pipelines Sharing Jobs Interviewing Pre-Interview Assessment Client Meetings Author Rank Targeted Content Sharing Content Candidate Segmentation Candidate Engagement Delivering Presentations Team Collaboration Delivering Webinars Live Broadcasting To YouTube Company Branding Event Calendar Integration Unrestricted People Following Talent Communities Video Conferencing
  • 25. Thank  You   Any  ques/ons?   www.sironaconsul7ng.com    +44  1903  206249  |  +44  7788  726019   blog.sironaconsul7ng.com     linkedin.com/in/andyheadworth     twiJer.com/andyheadworth     facebook.com/sironaconsul7ng     plus.google.com/u/0/104441951388767143757  (or  just  search  my  name!)   andy.headworth@sironaconsul7ng.com