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How to use social media to win new business

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HM Revenue & Customs
HM Revenue & Customs

This is a copy of the presentation I delivered at the UK Recruiter Conference in London on the 7th November 2012. I talked about how you can use social media for generating new business in recruitment - but would be equally applicable in any business environment.

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How To Use Social Media To Generate New Business Presented by Andy Headworth Sirona Consulting Ltd 7th November 2012 @ UK Recruiter Conference
 MD of Sirona Consulting  Recruitment { Strategy | Social | Process | Online }  Corporates and Recruiters  Published author of “Smart Social Media Recruitment Strategies” Tweeting today > @andyheadworth #recnet
My Milestones April March April 2005 2007 2008
Mainstream, right?
Ultimate business development
Recruitment is now about sales, marketing and creating a trust relationship with candidates
Have to use both lanes
1. Outbound >> Sourcing, Stalking and Soliciting
Building a target list…. Start by not searching for companies on LinkedIn, try searching Remove these companies for skills, industry to see the next 10 keywords, geek- -company1 -company2 words, job titles and synonyms. 10 Companies that use the skills you place in your business Show more
Who to speak to now? Message Search.twitter.com X-ray searches Check that email first!  http://verify-email.org/
Four Superb Tools WhoWorks.at JobChangeNotifier.com Page Monitor (Chrome extension) FollowThatPage.com
2. Inbound >> Listen, Engage & Converse Don’t do this!
Take the time to listen (observe) to social media Gain insights to understand your potential clients and start the conversation.
1. Know your audience – then determine the social networks to start with. Not the other way round Tips: LinkedIn | Twitter | Hootsuite/Tweetdeck | Facebook | Blog | Google +
2. Set your objectives – focus, accuracy, growth, engagement, interactions etc. Remember each social network has a different audience
3. Be consistent with your message – wherever you are directing the social traffic to. Such as: Website | Landing Pages | Company Pages (LinkedIn; Facebook; Google+ etc) | Email campaigns | Auto-responders
4. Post content regularly, remembering your audience – but NOT the same content to each platform! Time management – schedule: Hootsuite/Tweetdeck | Facebook | Blog | BufferApp
5. Post great content to be shared, liked, comme nted on, discussed, re- tweeted and talked about. Google reader | Blogs | Bottlenose | LinkedIn News | Hootsuite | Recruitment Buzz
6. Test, monitor, test, monitor, test……. don’t be afraid of crashing Insights and analytics on all social networks now. Crowdbooster | BufferApp | Hootsuite | Google Analytics
7. Practice makes perfect!
Thank You Any questions? www.sironaconsulting.com +44 1903 206249 | +44 7788 726019 andy.headworth@sironaconsulting.com blog.sironaconsulting.com linkedin.com/in/andyheadworth twitter.com/andyheadworth facebook.com/sironaconsulting

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How to use social media to win new business

  • 1. How To Use Social Media To Generate New Business Presented by Andy Headworth Sirona Consulting Ltd 7th November 2012 @ UK Recruiter Conference
  • 2.  MD of Sirona Consulting  Recruitment { Strategy | Social | Process | Online }  Corporates and Recruiters  Published author of “Smart Social Media Recruitment Strategies” Tweeting today > @andyheadworth #recnet
  • 3. My Milestones April March April 2005 2007 2008
  • 6. Recruitment is now about sales, marketing and creating a trust relationship with candidates
  • 7. Have to use both lanes
  • 8. 1. Outbound >> Sourcing, Stalking and Soliciting
  • 9. Building a target list…. Start by not searching for companies on LinkedIn, try searching Remove these companies for skills, industry to see the next 10 keywords, geek- -company1 -company2 words, job titles and synonyms. 10 Companies that use the skills you place in your business Show more
  • 10. Who to speak to now? Message Search.twitter.com X-ray searches Check that email first!  http://verify-email.org/
  • 11. Four Superb Tools WhoWorks.at JobChangeNotifier.com Page Monitor (Chrome extension) FollowThatPage.com
  • 12. 2. Inbound >> Listen, Engage & Converse Don’t do this!
  • 13. Take the time to listen (observe) to social media Gain insights to understand your potential clients and start the conversation.
  • 14. 1. Know your audience – then determine the social networks to start with. Not the other way round Tips: LinkedIn | Twitter | Hootsuite/Tweetdeck | Facebook | Blog | Google +
  • 15. 2. Set your objectives – focus, accuracy, growth, engagement, interactions etc. Remember each social network has a different audience
  • 16. 3. Be consistent with your message – wherever you are directing the social traffic to. Such as: Website | Landing Pages | Company Pages (LinkedIn; Facebook; Google+ etc) | Email campaigns | Auto-responders
  • 17. 4. Post content regularly, remembering your audience – but NOT the same content to each platform! Time management – schedule: Hootsuite/Tweetdeck | Facebook | Blog | BufferApp
  • 18. 5. Post great content to be shared, liked, comme nted on, discussed, re- tweeted and talked about. Google reader | Blogs | Bottlenose | LinkedIn News | Hootsuite | Recruitment Buzz
  • 19. 6. Test, monitor, test, monitor, test……. don’t be afraid of crashing Insights and analytics on all social networks now. Crowdbooster | BufferApp | Hootsuite | Google Analytics
  • 20. 7. Practice makes perfect!
  • 21. Thank You Any questions? www.sironaconsulting.com +44 1903 206249 | +44 7788 726019 andy.headworth@sironaconsulting.com blog.sironaconsulting.com linkedin.com/in/andyheadworth twitter.com/andyheadworth facebook.com/sironaconsulting