The presentation delivered by Andy Headworth from Sirona Consulting at the Quarsh Breakfast Seminar. In the short presentation he looked at recruitment content marketing and why recruiters should be using it to aid their recruitment. It includes his Walter White (from Breaking Bad) rule for content marketing!
4. Identify Source Engage
Plan A
Plan B
Plan C
Time for a change?
*
*
*
* In any order: Adverts, Job boards, CV Databases,
LinkedIn, Website, alerts, InMails etc.
5. Where is your audience?
What are they doing?
Reading & watching content
http://blog.micros.com/wp-content/uploads/2010/08/people-using-their-smartphones.jpg
7. Why content marketing for recruiting?
For the day you want to pick up the phone
to that awesome candidate, they will….!
!
• know who you are!
• know you are an expert in their sector!
• know you already by reputation!
• know that your call will be worthwhile
11. Source: Matthew Ferree via sourcecon.com
RE: [Job Title] in San Francisco!
!
Hi [Name],!
!
My name is [Your Name] and I work for [Company]. We are currently searching
for a [Title] to round out our team and your skills and background in [relevant
experience] look like a great fit.
Are you currently exploring new opportunities?
If so, I would love to touch base regarding this exciting position. Can I call you
tomorrow at 12PM?!
!
Regards!
!
Recruiter
Boring………
Yes it ‘ticks the boxes’, but is a top developer in a ‘hot sector’ going
to reply? Honestly?
12. This hits the spot! continued
cout<<”Hello from Company Name”;!
!
Hi [Name]!
!
Please feel free to compile this message.!
!
!
!
#include<iostream>!
!
#include<string>!
!
!
!
using namespace std;!
!
!
!
int main()!
!
{!
!
string yourjob;!
!
cout<< “Describe your job or company in one word: “;!
!
cin>>yourjob;!
!
!
!
if ( yourjob == “boring” || yourjob == “lame” || yourjob == “sucks” ) {!
!
cout<< “You really need a change. My company is hiring!” <<endl;!
!
} else if ( yourjob != “challenging” &&yourjob != “exciting” ) {!
!
cout<< “Why not try something new? We are hiring!” <<endl;!
!
} else {!
!
cout<< “Thanks for playing!” <<endl; // They’ll be back…!
!
}!
!
// TODO: For more info reply to this message or visit http://
companywebsite.com!
!
return 0;!
!
}
• Need technical people? Speak
their language for starters!
• This source code turns into an
application when run through a
compiler!
• ‘Describe your job in one word’!
• ‘Lame’, ‘boring’, ‘sucks’ =
company is hiring!
• Any other words (but not
‘challenging’ or ‘exciting’ = try
something new, we are hiring!
• ‘Challenging’ or ‘exciting’ = visit
our website
Source: Matthew Ferree via sourcecon.com
13. Updates, Status Updates, Tweets, Messages, Photos,
Videos, that are UNIQUE, INTERESTING AND RELEVANT
Content first
Connect!
Invite!
Share!
Re-share!
Chat!
Engage!
Take interest!
Be yourself
New connections!
Fans!
Followers!
Likes
Results will follow
14. Don’t share the same
boring crap with me
that everyone else does
The Walter White Rule
Finally….