The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013. It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship. Social recruiting using Google+.

1. How To Create Unlimited Targeted
Talent Pools Of Passive
Candidates Using Google Plus
Presented by Andy Headworth!
Sirona Consulting
Social Recruiting Seminar, Calgary.!
30th January 2014

2. #SRSCalgary
+AndyHeadworth.

3. Today
1. Why is Google Plus so good for recruiting?
Candidate sourcing, engagement, content marketing and
collaboration
2. Why your company needs to have an active presence on
Google Plus
SEO and Search
3. How to easily create, populate and manage unlimited
targeted talent pools of passive candidates using Google
Plus.
‘Get Circling’

4. Common misconceptions
“No candidates on there”!
“No-one uses it”!
“It’s a ghost town”!

5.
More active users than LinkedIn AND Twitter!
1.19 billion
active monthly users
1billion
active monthly users
540 million
active monthly users
259 million
active monthly users
232 million
active monthly users

6. It’s no surprise when you consider
Integrates ALL of the above!

7. “Google Plus is the social spine that improves
the user experience across Google.”!
The Google Hummingbird update is
for a more social, conversational
experience with social signals being
factored into it's algorithm.
Google Plus now becomes a core,
fundamental aspect of Google SEO

8. You need to get on the Google+ Bus
•
•
•
•
•
•
Google+ profile!
Google+ company page !
Set up Google+ Authorship!
Create original in-depth content!
Share helpful content!
Active in Communities
Image credit: anders.aarstad@gmail.com

9. What is Google+ Authorship?
Your Website
Your Google Profile
Link from Website to G+ Profile
WWW
Link from G+ Profile to Website
Google+ Authorship
shows the authority
of the content.!
(The bottom one has been
scraped from my blog)

10. Google+ call them Circles. To recruiters they are Talent Circles
People
Follow people = Your circles!
People follow you = Their Circles
Segmentation = Skill, Sector,
Industry etc
Unlimited (and private) Circles = !
candidate talent pools
Maximum 5000 people in your
Circles

11. Google+ call them Circles. To recruiters they are Talent Circles
Continued
People
Content updates posted publicly
are discoverable in search
Very easy to create and add
people to your Circles
Segmented content marketing to
own Circles & 2nd level Circles
Messaging directly into their
inbox

12. Building your Talent Circles
1. Create your Circles
2. Search and Find
Google+ will prompt you with suggestions
Target Specific
!
Companies!
!

13. Smile, City Of Edmonton Employees
😀

14. Simply add Shahid to new Circle
✓

15. Back to finding people for my Circle
Searching via Google+ itself

16. Communities are a recruitment goldmine

17. And of course, the X-ray search (well it is Google!)

18. Now you have your Talent Circles, what next?
Share with ALL
your Circles (+
Public, Extended
Share with
just one Circle
Straight to their
email inbox

19. The Perfect Google+ Post (via Dustin Stout)

20. Some useful Google+ Tools
Helps you fully understand your Google+ pages,
Circles, content etc
It regularly fetches all your publicly published
Google+ activity Pages and Personal Profile)
and reposts the new ones to Facebook, Twitter
and LinkedIn accounts of your selection, and
delayed intervals.
AllMyPlus
All your Google+ analytics and more. You can
input other profile and pages and this site will
give you all the analytics on their content, posting
and lots more. Excellent tool for competitive
analysis in recruitment.
widgetplus.com is a widget for your blog or
website that pulls your Google+ details, and it
adds you latest updates from the site

21. Summing Up
“Google Plus is
the social spine
that improves
the user
experience
across Google.”
Take ownership
of your own
SEO with great
content.!
Google+!
Authorship
Candidate
sourcing! ✓
Candidate
engagement!✓
Content
marketing ✓
Talent!
Circles

22. Thank You - Any Questions?
www.sironaconsul2ng.com55+445190352062495|5+445778857260195
andy.headworth@sironaconsul2ng.com5
!
blog.sironaconsul2ng.com5
linkedin.com/in/andyheadworth5
!
twi9er.com/andyheadworth5
!
facebook.com/sironaconsul2ng5
!
plus.google.com/+andyheadworth5