A copy of the presentation I delivered to HR Norge in Oslo, Norway on the 22nd March 2012. This was about why social media has changed recruitment, and how companies now have to integrate social media into their existing recruitment strategy.

1. Presented by
Andy Headworth,
Sirona Consulting 22nd March 2012 Oslo

2. Hallo Oslo mitt
Twitter heter
@andyheadworth
MD of Sirona Consulting
Recruitment { Strategy | Social | Process | Online }
Corporates and Recruiters
Published author of “Smart Social Media Recruitment Strategies”

3. When I mention social media to HR & Recruiters........

4. It isn’t what you do – it is who you are
‘Social’ is something you are – it is not something you do.
The media doesn’t determine how social a company.
Does your company culture focus on building relationships
with your customers | employees | prospective employees ?
If not, then it is unlikely If yes then lucky you, as
social media will do it social media will help you all
for you. the way .

5. Social Media Explained
Twitter > I’m eating a donut
Facebook > I like donuts
Foursquare > This is where I eat donuts
Instagram > Here is a vintage photo of my donut
YouTube > Here I am eating a donut
LinkedIn > My skills include donut eating
Google+ > I’m a Google employee who eats donuts
Pinterest > Here’s a donut recipe
Spotify > Now listening to “donuts”
Thanks to Three Ships Media

6. Science fiction recruiting becomes reality

7. The Changes
National Talent pools are shrinking [especially in-demand skills]
Global Talent pools are increasing due to mobility
Company loyalty is diminishing – jobs not careers
Candidate driven marketplace ensures choice, where money is
no longer the primary driver
Transparency is both a talent problem and an opportunity
Finding ( and employing) good
people is getting harder and
harder!

8. The drivers of change
Tech Social
£, € Talent

9. The power of social media
http://www.youtube.com/watch?v=RG7vv-647ek

10. Implications of social media
Talent
Pool
150+ M 100+ M 160+ M
500+ M 800+ M 161+ M

11. Norway’s Talent
Oslo now ranks as the fastest-growing
city in Europe due to Norway’s strong
economy
Immigrants and their first-generation
children are expected to make up 47% of
the Norwegian capital’s population by
2040 (currently 28%).
Oslo will invest nearly NOK 25 billion
(USD 4.5 billion) in 63 new construction
projects, including 16 completely new
schools.
The Inbound Talent – where from, who & how?
Sources: Norway’s SSB & NewspaperDagsavisen

12. Social Norway
2.6M
41k 250k 579k
[Working population 2.5M] March 2012

13. A deeper look at Facebook in Norway
Remember over half the population on Facebook .....
Total 2.6 million
Fast growing age group in the last 3 months 45 - 54

14. Recruitment CAN work on Facebook

15. A short history of social media in recruitment
Lessons learned
Tactics without strategy
Failure to recognise importance of content
Lack of response management & conversation

16. Engagement – are you kidding?

17. You are in the palms of your candidates AND employees
Smartphone penetration in
Norway is 85%
So what does your career site look like on a mobile?

18. The content shift
“The ubiquity of access has given candidates AND
employees the opportunity to create their own content
about organisations how and when they please”
Steven Ehrlich – Global VP, Client Development, aia worldwide

19. Candidate expectations are changing
“If you wish to persuade me, you must think my
thoughts, feel my feelings, and speak my words”
Cicero 80BC

20. What the job seekers are saying…..

21. Take note employers

22. How do you communicate with your candidates?
Tweet
Direct Message
Message
Facetime
Chat
Message; Circles
Huddle; Hangout
Message
Company updates
“If you wish to persuade Inmail
me, you must think my Message
Audio Skype
thoughts, feel my feelings, Video Skype
and speak my words” RSS Feeds
Cicero 80BC

23. Social search

24. Then the game changed......not just social search
Search, plus your world
[Now, do you think it might be worth looking at Google+?]

25. Adding a social layer is not complex

26. Why social media for recruitment?

27. Recruiting by influence
John Sumser , from HR Examiner: "Klout,
Peerindex and
Kred are just the start, in 10 years they will be
as advanced as DNA sequencing".
Reach, Influence & Amplification
[ Footnote: Work in progress, but algorithms are improving all the time ]

28. QR codes anyone?
Tip: Make sure you
take them to a
mobile enabled
page!

29. The latest, fastest growing social network

30. I promised you augmented reality.....
http://www.youtube.com/watch?v=kvEisDAsu8w&feature=related

31. No longer are you in control of your brand....

32. Remember Joey!

33. Takk for å
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