The document provides information about setting up and optimizing Google+ profiles and using Google+ Hangouts. It discusses creating personal and company Google+ profiles, adding photos and cover images, completing profile sections, and doing SEO optimization by adding tags, links, keywords, and social media links. It also explains how to use Hangouts for video conferencing, interviews, presentations, and live streaming content as well as customizing Hangouts with apps and lower thirds. The target audience and relevant content for Hangouts are also addressed.

1. Google+ Workshop!
Creating Good Profiles AND !
Getting Started With Hangouts
Presented by Andy Headworth!
Sirona Consulting
Social Recruiting Seminar, Calgary.!
30th January 2014

2. Afternoon workshop
1. How to set up and optimise your personal and company
Google Plus profiles
2. How to use Google Plus Hangouts as part of an effective
content marketing strategy.

3. Two types of Google+
Pages
Personal!
Page!
Company
Page!
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4. Why a Google+ Page?
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Brand!
SEO!
G+ Authorship!
Share (and find) original content!
Host events via Hangouts!
Networking & engagement!
(Talent) Circles!
Employer Branding (C)!
Showcase products/services (C)!
Recruitment (Sourcing)
Who follows a
Company page?
Don’t worry about
all the ‘extra’ work
to create ‘another’
social media site base it on your
LinkedIn Profile and
Company Page
People interested in your company!
• Competitors!
• Industry Analysts!
• People seeking great content!
• Job Seekers

5. Getting started on Google+
1. Go to plus.google.com and sign in with your Google login (gmail,
YouTube, Blogger etc) or create a new Google profile.!
2. Add a profile photograph - 250 x 250 pixels minimum, and note it appears as a
circle on your profile page.!
3. Go through completing the sections as required - Tell Your Story.
Remember to use your *excellent* LinkedIn profile as the starting point.!
4. You can add a cover image at the top of your profile - a 16:9 scale with a
recommended size of 920 x 520 pixels.
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Employment!
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Education!
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Places

6. Time to do some SEO pimping
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Tagline is your elevator pitch!
Links - specific to individual pages, posts and email address!
Use bullet points for easy reading!
Keywords AND synonyms but ensure you retain your content integrity

7. Time to do some SEO pimping
Continued
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Add ALL the links to your different social networks!
Add your contact details - public email and phone numbers (you do
want people to contact you?)

8. How to get your picture appearing in search results
SEO Continued
Adding a photo to your content
increases your CTR in search by 35%*
Set up your Google+ Authorship!
For your authorship information to appear in search results for the
content you create, you'll need a Google+ Profile with a good,
recognisable headshot as your profile photo.!
Two ways to connect your content with Google+!
1. Link your content to your Google+ profile using a verified email
address.!
2. Set up authorship by linking your content to your Google+ profile!
* source:https://plus.google.com/+MarkTraphagen/posts/9aRRPbDvLzY

9. The power of the Google +1 button
SEO Continued
Google use +1 button as a social signal for
website ranking.!
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Each time someone clicks on your Google
+1 button next to your content it adds to
your credit on the search rank that adds
more relevance and credibility to your
website/blog.!
Are you going to add one to your website now?
https://developers.google.com/+/web/+1button/

10. To set up a Company Page
Complete sections using same methodology as a personal
page, ensuring all links and keywords are used.

11. Personalisation
plus.google.com/+andyheadworth
profile photo, at least 10 followers
and an account over 30 days old
plus.google.com/+Sironaconsulting
verified website

13. Two types of Google+ Hangouts
Hangout - they are video calls or text for individuals or
groups and are private - they are not recorded. Great for
engagement with candidates, similar to Skype and
FaceTime.
Hangouts on Air - is a free video conferencing product (for you
plus up to nine others). It is automatically broadcast live (to
the world!) to your Google+ home page and your YouTube
channel, and is recorded and posted immediately.
Hangouts work well
on ALL devices!

14. A Hangout
http://www.youtube.com/watch?v=Ft0JyjVzAkc!

15. What can you do with Google+ Hangouts?
Video conferencing, video interview, group meetings,
collaboration (including sharing and editing Google
Docs), video share, screen share, presentations,
training, live webinars, Hangouts on air, live YouTube
broadcast, candidate briefing, pre-IV assessments,
client meetings, instant messaging, group messaging,
create training libraries, video shows, embed them,
share them
…….. and anything else you can imagine!

16. How to Hangout!
1. Use your Google+ Company page and link it to your
YouTube channel
click here

17. How to Hangout!
SEO Continued
3. Create your Hangout Event
You can invite
people or Circles to
be on your Hangout

18. Customise your Hangout with Google+ Apps
hangouttoolbox.com
Lower Third
Andy%Headworth%
Sirona%Consul4ng%
Excellent for having branding information on screen
during the hangout!
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Logo!
Name!
Company name!
Twitter name!
Email address!
Phone number

19. Target Audience
Limit Circles to 50-100, enabling you to invite
complete circles to Hangout Events

20. Relevant Content
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Interviews - internal & external
Industry/Sector specific talking points
Product demonstrations
Presentations (update previous PP’s and deliver)
Industry Q + A
Press interviews
Ask the audience what they want to hear

21. Before and after the Hangouts

22. Summing Up
Take the time to
create your G+
profiles.
Keywords, links,!
social profiles
and contact
details
Tell the world!
Promote your
G+ profiles website, blog,
cards, email
footers etc
Don’t be afraid
of G+ Hangouts.
Give them a try.
Remember!
market before!
AND market
after the event
Create Circles
with Hangouts
in mind. Use
Communities to
find target
audience for the
Circles

23. Thank You - Any Questions?
www.sironaconsul2ng.com55+445190352062495|5+445778857260195
andy.headworth@sironaconsul2ng.com5
!
blog.sironaconsul2ng.com5
linkedin.com/in/andyheadworth5
!
twi9er.com/andyheadworth5
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facebook.com/sironaconsul2ng5
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plus.google.com/+andyheadworth5