This document discusses social media self-branding and tools for building relationships on Twitter. It recommends engaging industry leaders on Twitter, participating in Twitter chats using relevant hashtags, and following professionals in your desired field. The document emphasizes using social media to create your personal brand and highlights effective writing, pitching, social media integration, and SEO skills as important strengths.

1. Andrew Shipp
@Andrew_ShipPR
Social Media Self-Branding

2. #ElectronicPR
Please Use if Tweeting during
Presentation
Just don’t make too much fun of me….

3. A Little Background
“I only know what I don’t”
Recent NKU Grad (Dec 2009)
PR Major
2 Internships
Currently Business Development
Manager at Busam Auto Group

4. Quick Activity
Take Out a Piece of Paper
Write Down Your “Best Advice Ever”
“Whether is B2B or B2C, it’s all Business to
Person”
Exchange Advice with someone else

5. Social Media Self-
Branding
You are a Commodity
What Sets You Apart?
Use Social Media Tools to Create Your Brand
…Let’s Check Out the Tools…

6. Twitter

7. LinkedIn

8. PublicMediaBlog

9. Build Relationships on
Twitter in 4 Steps

10. Step 1: Pick a Twitter
Server
HootSuite
TweetDeck
TweetGrid

11. Step 2: Engage Industry
Leaders
Kevin Dugan ~ @PRBlog
Heather Whaling ~ @PRTini
Sarah Evans ~ @PRSarahEvans

12. Step 3: Twitter Chats
#PRStudChat
#JournChat (Monday’s 8-10 PM EST)
#PR20Chat (Tuesday’s 8-9 PM EST)

13. Step 4: Utilize Hashtags
#HAPPO
#PR
#PRJobs
#PublicRelations
#ElectronicPR

14. Start to Use Your Skills
Follow Professionals Who Do What
YOU want to do
What are you interested in? Pitch
stories to Traditional Media and
Bloggers

15. Important Strengths
Effective Writing
Effective Pitching ~ *I was lacking here*
Social Media Integration
SEO (Search Engine Optimization)
The More HTML the Better

16. What Questions
Do You Have?