User adoption is the critical driver of benefits from any CRM system. Quite simply, if the users don't use the system then no matter what else happens, the benefits aren't going to be delivered.
Do 3 things to achieve full salesforce.com user adoption
1. 3 steps to salesforce.com
User Adoption
User adoption is the critical driver of benefits from
any CRM system. Quite simply, if the users don't use
the system then no matter what else happens, the
benefits aren't going to be delivered.
Proactively manage
user adoption
“If it’s not in
salesforce, it
didn’t
happen”
Disadvantage to not
using salesforce
DASHBOARDS APPEXCHANGE
MOBILE
Advantage to using
salesforce
SALESFORCE USER ADOPTION
2. DASHBOARDS APPEXCHANGE
MOBILE
Advantage to using
salesforce
“If it’s not in
salesforce, it
didn’t
happen”
Disadvantage to not
using salesforce
Proactively manage
user adoption
This means, "it's easier to do my job using the system than
not using it".
If there's an advantage to using salesforce
there should also be a disadvantage to not
using it.
Most things are impossible to manage without
measurement and user adoption is no exception.
3. User Adoption Matrix
So if you can measure user adoption then how do we manage it? Here's the framework we use
at SolX to help our clients define management actions. It considers how willing the users are to
use salesforce – and how able they are to use it:
Willing but unable
Unwilling & able
Willing & able
Unwilling but Able
How Able?
HowWilling?
To find out more about
user adoption click here
http://blog.solxconsulting.com/2012/03/do-three-things-to-achieve-full.html