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THANKS!! Andrew Hall
Annual wine competition Only OH and MI grapes Independent Timed to “The Game” What?
Localism … except not in wine ∅ restaurants ∅ stores ∅ minds Why do this?
“Terroir” : Or why local matters in wine “of the place” Special  Unique And … why?
If consumer perception were marketing slogans : “They make wine in Ohio?” “It won’t make you go blind anymore” “There are worse choices…” Ohio …wine?
Nicholas Longworth and  the Ohio River Valley (1840s) Ohio Sparkling Catawba “transcends the Champagne of France” Climate/labor =>Lake Erie (1870s) PROHIBITION Yes, Ohio wine ( a long time ago)
Renaissance in the 60s-70s Big business :  ~125 wineries now Approaching 1,000,000 gallons Wine tourism Yes, Ohio wine (now)
Say “No” to Beaujolais Nouveau + Drink Local + The Game = Let’s have a competition! Origins
Let’s start small …  Cross tasting between wines Get MI to do same A little publicity First Annual
Or not so small… Ann Arbor and Columbus 20 judges 56 different wines Whoa!
Wines from each state not available in the other Shipping restricted Stupid laws An aside
And so it begins… 28 wines Veteran judges Press Ann Arbor
Overkill on wines (54) Overkill on judges (16) But… Exciting story emerges Columbus
I am a coward 5 Winners declared Follow-up event @ Alana’s Pretty happy Results
Ohio Wine Producers National Wine Marketing Follow ups: Ohio wine blog Ohio Wine Survey Ohio v. World Talk about it
Traverse City Ohio River Valley Lake Erie Looking for quality To the vines!
Getting better … Focus – 11 wines / state Wineries get involved Second annual
One winner this time MI = 4 of top 5 Story of a vintage - 2007 Results II
Restaurant placements Better consumer acceptance Push for quality Integrated notion of food and wine and local And beyond
Commitment to see it through Reward local quality At end, it is a lot of fun! ohiovsmichiganwineclash.com Why, again?

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Why Local Matters in Wine: The Story of the Annual Ohio vs Michigan Wine Competition

  • 2. Annual wine competition Only OH and MI grapes Independent Timed to “The Game” What?
  • 3. Localism … except not in wine ∅ restaurants ∅ stores ∅ minds Why do this?
  • 4. “Terroir” : Or why local matters in wine “of the place” Special Unique And … why?
  • 5. If consumer perception were marketing slogans : “They make wine in Ohio?” “It won’t make you go blind anymore” “There are worse choices…” Ohio …wine?
  • 6. Nicholas Longworth and the Ohio River Valley (1840s) Ohio Sparkling Catawba “transcends the Champagne of France” Climate/labor =>Lake Erie (1870s) PROHIBITION Yes, Ohio wine ( a long time ago)
  • 7. Renaissance in the 60s-70s Big business : ~125 wineries now Approaching 1,000,000 gallons Wine tourism Yes, Ohio wine (now)
  • 8. Say “No” to Beaujolais Nouveau + Drink Local + The Game = Let’s have a competition! Origins
  • 9. Let’s start small … Cross tasting between wines Get MI to do same A little publicity First Annual
  • 10. Or not so small… Ann Arbor and Columbus 20 judges 56 different wines Whoa!
  • 11. Wines from each state not available in the other Shipping restricted Stupid laws An aside
  • 12. And so it begins… 28 wines Veteran judges Press Ann Arbor
  • 13. Overkill on wines (54) Overkill on judges (16) But… Exciting story emerges Columbus
  • 14. I am a coward 5 Winners declared Follow-up event @ Alana’s Pretty happy Results
  • 15. Ohio Wine Producers National Wine Marketing Follow ups: Ohio wine blog Ohio Wine Survey Ohio v. World Talk about it
  • 16. Traverse City Ohio River Valley Lake Erie Looking for quality To the vines!
  • 17. Getting better … Focus – 11 wines / state Wineries get involved Second annual
  • 18. One winner this time MI = 4 of top 5 Story of a vintage - 2007 Results II
  • 19. Restaurant placements Better consumer acceptance Push for quality Integrated notion of food and wine and local And beyond
  • 20. Commitment to see it through Reward local quality At end, it is a lot of fun! ohiovsmichiganwineclash.com Why, again?