42. Questions?
Andrew Miller
YourSearchAdvisor.com
@AndrewCMiller
Hinweis der Redaktion
Happy place
Zone out or bomb
buzzword
Effective
+ ROI
IS
IS NOT
Can’t just set it and forget it
Not all technical
Technical problems and solutions exist
Most tactics are content related
No hidden secrets or black art
Misinformation
Knowing what/who to believe
Experience, Trial and Error
Investment in Time, Resources, People.
Build into processes and business roles.
Not stand-alone
Combined with other marketing initiatives.
Meant to influence SE’s but don’t lose focus on actual customers
PPC, Traditional, PR, Online, etc.
Mindset / philosophy.
Should be integrated into processes (copy, design, development, PR)
Somebody needs to own it
Searchers accomplish something (goal)
Keywords are “stated intent”
SEO funnels that intent to your content
If you remember nothing else!
Three main pillars of SEO
If you remember nothing else!
Three main pillars of SEO
If you remember nothing else!
Three main pillars of SEO
Address Accessibility, Relevance, Credibility
Address Accessibility, Relevance, Credibility
Address Accessibility, Relevance, Credibility
Can crawlers access, read, understand site content?
If they can’t see it, they can’t read it.
Googlebot
The first major obstacle to SEO
Table of contents for your site
Enables crawler discovery
Doesn’t help with ranking directly
Most themes only change CSS, which doesn’t affect accessibility
Watch out for themes that are overly complex
related to the keywords being searched
Don’t overdo it!
Write for humans, not search engines.
Keyword Research Tools: Google Adwords, Keyword Discovery
Permalinks not ideal, don’t use keywords
<title> puts blog name first, need to reverse order
Doesn’t allow for custom Descrip and Keywords tags on each page/post
Help focus your content on the targeted keywordsPlugins can help
Watch for shady links
Trustworthy
Authoritative
Links are votes
WP usability is good, follows conventions.
Poor UX hurts chances of repeat visits, links, interaction
Too many to mention
Based on your audience & objectives
FB, Twitter, Digg, Stumble, AddThis