1. MEDIA KIT FEB 2011 Prepared by Andrew J Murray - BDM

6. VIC Writers (cont’d) We have many contributors to ArtsHub … Bron Batten is a Melbourne based theatre-maker, choreographer and performer. She trained at Deakin University and The Victorian College of the Arts, graduating with a Post Graduate Diploma in Theatre Making (Animateuring). She has made work for festivals including The Melbourne International Comedy Festival, Melbourne Fringe Festival, Next Wave, The Village, The Big Day Out and The Falls Music Festival. Smiljana Glisovic studied Cinema (Melbourne University), Acting (WAAPA) and most recently graduated from a Masters in Writing (UTS). She writes about, and for, film, theatre, and the printed word. Siobhan Argent completed an Arts degree at the University of Melbourne and is currently undertaking a postgraduate diploma in editing and communications. Siobhan is currently a reviewer for ArtsHub. Paul Knox is the Artistic Director of PMD Productions and a reviewer for ArtsHub.

16. Reach festival audiences, music, art and theatre lovers

17. Main Event Festivals Here is just some of what we covered in 2010… 2010 Bangalow Music Festival 6th Arab Film Festival Parramatta Adelaide Cabaret Festival 2010 Adelaide Feast Festival Adelaide Festival Adelaide Fringe Adelaide International Guitar Festival Alice Desert Festival Alice Springs Beanie Festival Apollo Bay Music Festival Art Melbourne Australian Body Art Carnival 2010 Australian Celtic Festival Australian Fashion Week Australian Festival of Chamber Music Australian Italian Festival Awakenings Festival Biennale of Electronic Arts Perth Big Day Out Brisbane Cabaret Festival Brisbane Fashion Festival Brisbane Festival Brisbane Writers Festival Brunswick Music Festival Byron Bay Film Festival Byron Bay Writers Festival Canberra Readers and Writers Festival Chill Out Chinese New Year Festival 2010 Darwin Festival Electrofringe Emerging Writers Festival Falls Music and Arts Festival Lorne FESTIVAL OF Voices Tasmania Festivale - Launceston, Tasmania Flickerfest Future Music Festival QLD High Vibes Jumpers and Jazz in July Festival Knox Festival Liquid Architecture Man From Snowy River Bush Festival Manly Arts Festival Mardi Gras Festival MAV Emerge Melbourne Art Fair Melbourne Cabaret Festival Melbourne Fringe Festival Melbourne Human Rights Arts and Film Festival Melbourne International Animation Festival Melbourne International Arts Festival Melbourne International Comedy Festival Melbourne International Film Festival Melbourne International Jazz Festival Melbourne Queer Film Festival Melbourne Stencil Festival Melbourne Stencil Festival Melbourne Underground Film Festival Melbourne Writers Festival Melbourne Writers Festival Brisbane Fashion Festival Brisbane Festival Brisbane Writers Festival Brunswick Music Festival Byron Bay Film Festival Byron Bay Writers Festival Canberra Readers and Writers Festival Chill Out Chinese New Year Festival 2010 Darwin Festival Electrofringe Emerging Writers Festival Falls Music and Arts Festival Lorne FESTIVAL OF Voices Tasmania Festivale - Launceston, Tasmania Flickerfest Future Music Festival QLD High Vibes Jumpers and Jazz in July Festival Knox Festival

18. Main Event Festivals Here is just some of what we covered in 2010… Meredith Music Festival Midsumma Mildura Writers Festival MONA FOMA Movie Extra Tropfest 2010 National Folk Festival National Multicultural Festival 2010 National Play Festival National Young Writers Festival Next Wave Festival Out of the Box Kids Festival (QLD) Overload Poetry Festival Peats Ridge Perth Fashion Festival Perth Writers Festival Week Port Fairy Music Festival Queenscliff Music Festival Queensland writers week Rainbow Serpent Festival Reel Dance in Brisbane Revelation Film Festival Perth Semaphore Music festival Sheparton Festival Smart Arts Soundwave South Australian Living Artists (SALA) Festival Splendour in the Grass St Kilda Festival State of Design Festival Swell Sculpture Festival QLD Sydney Bienale Festival Sydney Comedy Festival Sydney Festival Sydney Film Festival Sydney Underground Film Festival Sydney Writers Festival Tamworth Textile Art Festival THE DREAMING FESTIVAL & Burunga Festival The Garma Festival Thiroul Festival This Is Not Art UWA Perth International Arts Festival Vivid Festival Sydney WOMADelaide WordStorm 2010, The NT Writers' Festival

19. Major Festival Coverage Festival Dates Melbourne Comedy Festival April 2011 Australian Fashion Week May 2011 Adelaide Cabaret Festival June 2011 Melbourne Intl Film Festival July 2011 Darwin Arts Festival August 2011 Brisbane Arts Festival September 2011 Melbourne Intl Arts Fest October 2011

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39. Source Google Analytics DEC 2010

40. Absolute Unique Visitors – By Day From the 30 November 2009 – 30 November 2010 Source Google Analytics DEC 2010

41. From the 30 November 2009 – 30 November 2010 Source Google Analytics DEC 2010

42. Indexed Page views – By the Hour From the 30 November 2009 – 30 November 2010 Source Google Analytics DEC 2010

43. Absolute Unique Visitors – By Week From the 30 November 2009 – 27 November 2010 Source Google Analytics DEC 2010

44. Absolute Unique Visitors – By Month From the 30 November 2009 – 30 November 2010 Source Google Analytics DEC 2010

45. Page views – By Week From the 30 November 2009 – 27 November 2010 Source Google Analytics DEC 2010

46. Pageviews – By Month From the 1 December 2009 – 30 November 2010 Source Google Analytics DEC 2010

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51. Email Bulletin Stats TYPICAL ARTSHUB NEWS BULLETIN STATS

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55. Email Bulletin Stats TYPICAL ARTSHUB JOBS BULLETIN STATS

59. Audience Profile Our recent Survey confirmed our subscribers are educated and active…

61. Social Media There are opportunities for clients to engage in our social media channels… Source: facebook & twitter 17/11/2010

62. What publications do they read frequently? (e.g. Weekly, or as published) VIC Our ArtsHub Victorian subscribers read The Age more than any other publication…..

63. What radio stations do they listen to? Our ArtsHub Victorian subscribers mainly listen to the ABC, Triple RRR and Triple J VIC

64. What publications do they read frequently? (e.g. Weekly, or as published) NSW Our ArtsHub New South Wales subscribers read The Sydney Morning Herald …..

65. What radio stations do they listen to? NSW Our ArtsHub NSW subscribers mainly listen to the ABC, Triple J and FBI……

66. artsHub Australia Professional Members SURVEY, February 2011

84. ArtsHub members’ profile 75% female 25% male 95% would recommend ArtsHub to others 88% purchase event tickets online 85% purchase accommodations online 52% drink wine 68% purchase DVDs, CDs, iTunes online 27% fly internationally once a year 88% purchase airline tickets online 85% own iPod, mp3 player, portable music player 83% own 2+ computers and/or laptops 64% own iPhone/ smart phone 41% own a video game console 16% own an eBook reader, Kindle, iPad 46% purchase movie tickets online 45% have been AH members over 2 years 16% Are in the market for a hybrid car 32% Are in the market for a small car 19% are looking to purchase a car in the next 12 mos. 31% fly domestically every 3 mos. 61% hire a car online