15. SHE WOULD…
Have something others want
Be approachable
Listen and make everyone
feel special
Make them want to invite
their friends.
Have no strings attached…
32. “Y*r(>u."n<$t!& ZDt':a+& 3*a0$i<$h9[p'Be<=”
(
$A-2s+*t0&
• Money does NOT make you happy
• Happy people live longer
• Music makes us happy
• Happiness is Aspirational
• Bhutan measures Gross National Happiness
• Happiness never decreased by being shared – Buddha
Source: Team Synthesis – Happiness Summit, London, May 2009
33.
34. W!"t(Eo/= +>i<$h9]e(
t#$d#$w'8h(2c/$c-&a.^
…_`EabTcdNef
Ice cream is part of the recipe for happiness
…is proven to make you HAPPY
… forces you to focus on the WONDERFUL NOW
… is social & connects people
… is democratic & affordable
“moments of happiness” for all !
40. SO we aSKed tHem aGAIN
W/$a<;e@$a)*u+$“W>a-& c"p%s”(
It’s about focusing on the now
It’s a new Ola, it focuses on groups,
on collective things
This is better, sharing small
moments of happiness not It’s bringing people together
making your happy
When you eat ice cream It’s contagious, you smile
together you do share and those around you smile
happiness
DISCUSSION
52. E97lu$D9ssn$bZ8…(
3,500 captures a week
$650K media value / year / machine
($3.60/fan*)
36M TV impressions per year
200 TV impressions / submission
[and it also sells ice cream!!!]
* Vitrue: Value of a Facebook Fan, 2010
53. M9;i?{ '8 c"p%&n
…9Dl("b#mt(=h97i?{
New ways of working:
S%&e@$a?E 9{i02tu|(
From brief to delivery in 6 months
O%&n?&s<$a?E W>a-2n3}(
Collaborative cross-disciplinary teams.
New partners, new relationships
B-&a12n3$d#gn("l0$t!& i"l0=;(
$
The Happiness Council