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How to earn Engagement

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Andrew Girdwood
Andrew Girdwood

This presentation was for a Linkdex Think Tank. Linkdex is a tool which studies links and authors for SEO and PR purposes. The presentation talks about engagement - the art of getting people involved in your campaigns.

1 von 15
Goals 1) Links & other Signals 2) … that matter 3) ... that are safe
Can you fake it? Or even “build” it?
Engaging with bloggers
Competitions 1) Theirs – not yours 2) Attention worthy prizes 3) Low barriers to entry
Timely Involvement Personalised Shareability
Timely
Involvement
Personalised
Shareability
A chance to be the expert at: #linkchat
Metrics
1)Don’t take the piss 2)Be useful 3)Be human
Media Innovations Director, LBi Group Global (from Edinburgh) E: Andrew.Girdwood@LBi.com S: AndrewGirdwood @ Twitter, Google+, Pinterest Flickr Credits http://www.flickr.com/photos/jorge-11/4787290028/ http://www.flickr.com/photos/giffnockgrindlays/8217797280/ http://www.flickr.com/photos/pareeerica/2442753072/ http://www.flickr.com/photos/spoolwork/3247331743/

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How to earn Engagement

Hinweis der Redaktion

  1. What are SEO folk after when they seek engagement?
  2. Can you fake it with link “building” any more? Probably not.Using the same network of bloggers again and again just looks like an agency run network.
  3. Getting bloggers engagedGetting their readers engaged
  4. As an example; what should you think about for maximum engagement when running a blog competition.
  5. How to measure the success of a competition outreach? The number of blogs involved (and the success rate), the number of entries each blog generated and their total and the trackable SEO signals generated.
  6. TIPS = Timely. Involvement. Personalised.Shareability.
  7. Engagement differs on campaign to campaign. If links happened to be your expected outcome from the campaign then links are one of the metrics. However, engagement should also be used to win attention and so metrics like success rate and the number of comments generated by engaged blogs are also good measures.
  8. One last thing – science versus religion. All the best practise tips will have little effect unless your engagement beliefs are strong