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What's Tweeter?

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Andrew Hoffman
Andrew Hoffman

If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.

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WHAT’S TWEETER? Presented by: CCDA National Conference Sarah Quezada Session Hashtag September 27th, 2012 #WhatsTweeter & Andrew Hoffman Thursday, September 27, 12
ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion CCDA Emerging Leaders Cohort Member Thursday, September 27, 12
SARAH QUEZADA Director of Operations at Mission Year CCDA Emerging Leaders Cohort Member Thursday, September 27, 12
140 Characters or Less Thursday, September 27, 12
Thursday, September 27, 12
COMMUNICATION Thursday, September 27, 12
STORY MATTERS http://www.flickr.com/photos/meomi/3059512473/ Thursday, September 27, 12
RELATIONSHIPS MATTER Thursday, September 27, 12
SOCIAL MEDIA STARTS WITH A SOLID FOUNDATION Thursday, September 27, 12
FACEBOOK Thursday, September 27, 12
TWITTER Thursday, September 27, 12
YouTube Thursday, September 27, 12
BLOGGING Thursday, September 27, 12
MICRO SITES - CAMPAIGNS Thursday, September 27, 12
FOUNDATION IS KEY Thursday, September 27, 12
WHAT MAKES A GREAT FOUNDATION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function Thursday, September 27, 12
SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan Thursday, September 27, 12
JUST A SET OF COMMUNICATION TOOLS Thursday, September 27, 12
WHAT MAKES SOCIAL MEDIA SITES UNIQUE? ...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and Scholarship Thursday, September 27, 12
QUESTIONS TO CONSIDER FOR ANY MEDIUM Thursday, September 27, 12
WHAT SHOULD MY NON- PROFIT/MINISTRY CONSIDER? Thursday, September 27, 12
WHAT IS MY GOAL & PURPOSE? Thursday, September 27, 12
DEVELOPMENT & FUNDRAISING Thursday, September 27, 12
RECRUITMENT Thursday, September 27, 12
BRAND RECOGNITION Thursday, September 27, 12
EDUCATION/TRAINING Thursday, September 27, 12
A LIFE WITH SUBTITLES Thursday, September 27, 12
DO I HAVE THE CAPACITY? Thursday, September 27, 12
WHO SHOULD BE DOING SOCIAL MEDIA? Thursday, September 27, 12
HOW TO ENGAGE RELUCTANT STAFF Thursday, September 27, 12
HOW TO CREATE THE VOICE OF YOUR ORGANIZATION? Thursday, September 27, 12
SHOULD I JOIN TWITTER? TUMBLR? WORDPRESS? FACEBOOK? YOUTUBE? FLICKR? MAILCHIMP? INSTAGRAM? Thursday, September 27, 12
? QUESTIONS Thursday, September 27, 12
SUGGESTED SUGGESTED BOOKS WEBSITES Thursday, September 27, 12
SUGGESTED WEBSITES Thursday, September 27, 12
THANK YOU! Andrew-Hoffman.com Sarah Quezada NeighborLink Fort Wayne Mission Year Andrew@NLFW .org Sarahq@MissionYear.org www.NLFW .org www.MissionYear.org Presentation At: www.Slideshare.net/AndrewDewey Thursday, September 27, 12

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What's Tweeter?

  • 1. WHAT’S TWEETER? Presented by: CCDA National Conference Sarah Quezada Session Hashtag September 27th, 2012 #WhatsTweeter & Andrew Hoffman Thursday, September 27, 12
  • 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion CCDA Emerging Leaders Cohort Member Thursday, September 27, 12
  • 3. SARAH QUEZADA Director of Operations at Mission Year CCDA Emerging Leaders Cohort Member Thursday, September 27, 12
  • 4. 140 Characters or Less Thursday, September 27, 12
  • 7. STORY MATTERS http://www.flickr.com/photos/meomi/3059512473/ Thursday, September 27, 12
  • 8. RELATIONSHIPS MATTER Thursday, September 27, 12
  • 9. SOCIAL MEDIA STARTS WITH A SOLID FOUNDATION Thursday, September 27, 12
  • 14. MICRO SITES - CAMPAIGNS Thursday, September 27, 12
  • 15. FOUNDATION IS KEY Thursday, September 27, 12
  • 16. WHAT MAKES A GREAT FOUNDATION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function Thursday, September 27, 12
  • 17. SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta Kagan Thursday, September 27, 12
  • 18. JUST A SET OF COMMUNICATION TOOLS Thursday, September 27, 12
  • 19. WHAT MAKES SOCIAL MEDIA SITES UNIQUE? ...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and Scholarship Thursday, September 27, 12
  • 20. QUESTIONS TO CONSIDER FOR ANY MEDIUM Thursday, September 27, 12
  • 21. WHAT SHOULD MY NON- PROFIT/MINISTRY CONSIDER? Thursday, September 27, 12
  • 22. WHAT IS MY GOAL & PURPOSE? Thursday, September 27, 12
  • 23. DEVELOPMENT & FUNDRAISING Thursday, September 27, 12
  • 25. BRAND RECOGNITION Thursday, September 27, 12
  • 27. A LIFE WITH SUBTITLES Thursday, September 27, 12
  • 28. DO I HAVE THE CAPACITY? Thursday, September 27, 12
  • 29. WHO SHOULD BE DOING SOCIAL MEDIA? Thursday, September 27, 12
  • 30. HOW TO ENGAGE RELUCTANT STAFF Thursday, September 27, 12
  • 31. HOW TO CREATE THE VOICE OF YOUR ORGANIZATION? Thursday, September 27, 12
  • 32. SHOULD I JOIN TWITTER? TUMBLR? WORDPRESS? FACEBOOK? YOUTUBE? FLICKR? MAILCHIMP? INSTAGRAM? Thursday, September 27, 12
  • 33. ? QUESTIONS Thursday, September 27, 12
  • 34. SUGGESTED SUGGESTED BOOKS WEBSITES Thursday, September 27, 12
  • 36. THANK YOU! Andrew-Hoffman.com Sarah Quezada NeighborLink Fort Wayne Mission Year Andrew@NLFW .org Sarahq@MissionYear.org www.NLFW .org www.MissionYear.org Presentation At: www.Slideshare.net/AndrewDewey Thursday, September 27, 12