Taking SM to Next Level - Governor's Conference 2011
1. TAKING SOCIAL
MEDIA TO THE
NEXT LEVEL
Governor's Conference on Service & Volunteerism
October 12, 2011
Presented by: Andrew Hoffman
Tuesday, October 11, 2011
2. ANDREW HOFFMAN
Executive Director at
NeighborLink Fort Wayne &
NeighborLink Network
Adjunct Professor at
Huntington University
Nonprofit Communication &
Social Media Consultant
Community Engagement
Strategist & Champion
Tuesday, October 11, 2011
5. ?
WHO ARE YOU
&
WHY THIS SESSION
Tuesday, October 11, 2011
6. START
WITH THE
BASICS
A B C
Tuesday, October 11, 2011
7. JUSTA SET OF
COMMUNICA TION TOOLS
Tuesday, October 11, 2011
8. IT STARTS
WITH A
SOLID
FOUNDATION
Tuesday, October 11, 2011
9. WHA MAKESA
T
GREA FOUNDA
T TION?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
Tuesday, October 11, 2011
10. Text
SOCIAL MEDIA
MANAGEMENT
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
Tuesday, October 11, 2011
