1. A2 Advanced Portfolio
Evaluation
Question 2

2. How effective is the combination of your
main products and ancillary texts?

3. In this question I am going to answer the
following:
• Does it fulfil its purpose?
• Would it be appropriate for your target
audience?
• How do they combine with each other?
• What would I change?

4. My CD digipack

5. My magazine advertisement

6. Does it fulfil its purpose?
Both my digipack and magazine advertisement include many typical
conventions of existing digipacks and magazine advertisement. In advance to
making both of my ancillary tasks I researched existing magazine
advertisements and digipacks of the same genre of music and the in the same
magazine I chose. From doing so I noticed that most CD covers and magazine
adverts by this genre of music have the artist on the front. In my digipack
cover I used all the general information on other CD covers by my artist such
as the artist name, album name, track list and production company info. I really
think this fulfils its main Purpose. As for my magazine advertisement I think I
have made it so it fulfils its purpose. I think this because I included all the
correct information about the artist and the album. The goal of a magazine
advertisement is to promote an album and help it sell, I definitely think that I
have done this.

7. Would it be appropriate for you
target audience?
Personally I think that both my magazine
advertisement and my CD digipack are appropriate
for my target audience. I aimed my music video at a young
generation of 20 and below. All of the songs on the album
are very summery so I portrayed this in both of the ancillary
tasks by putting the main character who stands in as the
singer „Colbie Caillat‟ in a white dress and by having
flowers, the sun and summery colours. I think my album
cover and magazine advertisement portray the artist very
well. I think my album would attract mostly females
because it‟s a female artist and most of her songs are
about being in love.

8. How do they combine with each
other?
I think that my magazine advertisement and
my digipack combine well with each other.
This is because they were both shot with the
same outfits, hair and makeup and also
because I kept the same “summery” feel in
both of them.

9. What would I change?
I am very happy with the final outcome of both of my
ancillary tasks. I think I portrayed the artist very well in both
of them. I really enjoyed creating both my magazine
advertisement and my digipack because it was fun to
explore Photoshop and it was fun to take the pictures. I
think they both look very professional and realistic. The
only thing that I would change about my ancillary task is
that I would take a wider variety of pictures so that I had
more to choose from.