8. The Long Tail of Projects Using traditional approaches just the most important projects can be implemented With Mashups the long tail of projects can be implemented # Users # Projects
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11. So, Where Is The Data? Web Based Content & Data MS Office Doc’s, PDF, email RDMS, Flat files Examples Web Based (Unstructured) File system (Unstructured) Database (Structured) Page Views Document Retrieval SQL Queries Data Access Method Full Page Document Level Only Data Element Access Granularity High Med Low Knowledge Worker Productivity Potential No Proprietary Yes Programmatic API’s Exploding Exploding Modest Growth Trend 80%-85% of data 15%-20% of data Enterprise Scope
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13. Inside a Mashup Mashup Mashup Builder REST Mashup Enabler Atom RSS API Web Scraping HTML AJAX API SQL Users Data Sources RPC JMS API WS* WS* DB Web Apps SQL WS* Widget Widget Widget
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25. Demo Scenario – Competitive Intelligence Web Based Pricing Data