1. Andreas Hauser
global head of design and co-innovation center
people + process + space = innovation culture

2. our customers produce
more than 70 million
barrels of oil per day.

3. accelerate business innovation
through radical simplification
Consumption
for immediate business impact
User Experience
engage front line employees/customers
IT Environment
collapse redundant infrastructure layers
drive business
innovation
keep the
lights on
28%
72%
Forrester IT survey, 2013
drive business
innovation
keep the
lights on

4. design innovation – mistake #1
over-engineering
Technology
(feasibility)
Business
(viability)
Human Values
(desirability)
Photo by Francesco Crippa

5. design innovation – mistake #2
wishful thinking
Technology
(feasibility)
Business
(viability)
Human Values
(desirability)
Photo by Dave Malkoff

6. design innovation – mistake #3
en vogue
Technology
(feasibility)
Business
(viability)
Human Values
(desirability)
Photo by wetwebwork

7. how to achieve design innovation?
Technology
(feasibility)
Business
(viability)
Human Values
(desirability)
design
innovation

8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
consumer user experience is the new standard
the world is changing

9. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
the shift from features to experience

10. Example:
Player Engagement

11. Example:
SAP AR Warehouse Picking using Google Glasses

12. Example:
Sales Performance Statistics on HANA

13. Example:
SAP HANA Health at NCT Heidelberg

14. people + process + space = innovation culture

15. people:
interdisciplinary team
Technology
(feasibility)
Business
(viability)
Human Values
(desirability)

16. 16© 2015SAP AGor anSAP affiliatecompany. All rights reserved.
design is a process
Scope
360° Research
Synthesize Implement Deploy
Test
ValidateIdeate
Prototype
DISCOVER DESIGN DELIVER

17. space
flexible work environment

18. experience.sap.com/designservices