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  for	
  your	
  online	
  content,	
  easily	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
MediaPass	
  enables	
  publishers	
  of	
  any	
  size	
  to	
  easily	
  sell	
  recurring	
  
 subscrip'ons	
  to	
  their	
  online	
  content	
  without	
  the	
  complexity	
  or	
  
 resource	
  demands	
  associated	
  with	
  online	
  subscrip'on	
  models.	
  
Increase	
  your	
  revenue	
  
        • 	
  Premium	
  Content	
  does	
  not	
  impact	
  your	
  Adver'sing	
  Revenue	
  
        • 	
  Charging	
  for	
  content	
  can	
  significantly	
  out-­‐yield	
  online	
  adver'sing	
  
        • 	
  On	
  average	
  subscrip'on	
  services	
  earn	
  5	
  to	
  20	
  'mes	
  more	
  per	
  user	
  versus	
  adver'sing	
  alone	
  

Cost-­‐Effec8ve	
  and	
  Customizable	
  	
  
        • 	
  No	
  set-­‐up	
  or	
  integra'on	
  fees	
  to	
  get	
  started	
  	
  
        • 	
  Intui've	
  and	
  easy-­‐to-­‐use	
  Publisher	
  Control	
  Console	
  for	
  fast	
  updates	
  and	
  changes	
  	
  
        • 	
  Repor'ng,	
  Customer	
  Service,	
  	
  Fraud	
  Protec'on	
  –	
  some	
  of	
  the	
  many	
  benefits	
  MediaPass	
  Publishers	
  
        never	
  have	
  to	
  worry	
  about	
  building	
  or	
  managing	
  


Youngest	
  named	
  to	
  the	
  
                                                                                                                  "MediaPass'	
  feature	
  allows	
  our	
  
EContent	
  100	
  Companies	
  that	
  
                                                                                                                  publishers	
  to	
  boost	
  revenues	
  through	
  
Ma@er	
  Most	
  in	
  the	
  Digital	
                                                                           customized	
  subscrip8on	
  models,	
  
Content	
  Industry	
  	
                                As	
  easy	
  as	
  “Adsense	
  for	
  online	
          targe8ng	
  the	
  op8mal	
  mix	
  of	
  free	
  and	
  
                                                                       subscrip8on”	
                             paid	
  content."	
  	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
MediaPass	
  Works…	
  

           On	
  Any	
  Website	
                                                 …and	
  Any	
  PlaForm	
  

• 	
  	
  Newspapers	
  and	
  Magazines	
  
• 	
  	
  Medical	
  &	
  Professional	
  Info	
  
• 	
  	
  Blogs	
  
                                                                                                     <HTML>	
  
• 	
  	
  Educa'on	
  
• 	
  	
  Video	
  Sites	
  
• 	
  	
  Sports	
  
• 	
  	
  Recipes	
  
• 	
  	
  Answers	
  or	
  “How-­‐To”	
  Info	
  



 Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
We	
  Made	
  it	
  Simple	
  

  Step	
  1:	
  Sign	
  Up	
  and	
  Set	
  Price	
  Points	
  
  Step	
  2:	
  Choose	
  a	
  Subscrip'on	
  Module	
  Op'on	
  
  Step	
  3:	
  Grab	
  MediaPass	
  Code	
  Snippet	
  &	
  Customize	
  

         …And	
  then:	
  Watch	
  your	
  revenue	
  grow	
  &	
  receive	
  payment	
  from	
  
             MediaPass	
  as	
  users	
  subscribe	
  to	
  your	
  premium	
  content	
  


                               Local	
  Sports	
  News	
              	
  	
  	
  	
  4,875.00	
     Subscrip'on	
  Transac'ons	
           $7,500.00	
  
                                                                                                     Less	
  MediaPass	
  Share	
           $2,625.00	
  
                                                                                                     Publisher	
  Revenue	
  	
  	
  	
     $4,875.00	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Step	
  1:	
  Sign	
  up	
  and	
  Set	
  Price	
  Points	
  
   Publishers	
  can	
  set	
  prices	
  right	
  away	
  
   and	
  then	
  come	
  back	
  later	
  to	
  adjust	
  or	
  
   even	
  set	
  up	
  a	
  Price	
  Point	
  test.	
  	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Step	
  2:	
  Choose	
  a	
  Subscrip8on	
  Module	
  
   MediaPass	
  provides	
  3	
  subscrip'on	
  module	
  op'ons	
  -­‐	
  1)	
  Page	
  Overlay,	
  2)	
  In-­‐Page,	
  
   and	
  3)	
  Video	
  Overlay.	
  	
  Decide	
  which	
  product	
  is	
  right	
  for	
  your	
  website's	
  content.	
  	
  
   Publishers	
  can	
  use	
  any	
  of	
  them	
  at	
  any	
  'me	
  for	
  various	
  pieces	
  of	
  content.	
  	
  Then	
  
   simple	
  instruc'ons	
  are	
  provided	
  for	
  whichever	
  module	
  you	
  decide	
  to	
  put	
  live	
  on	
  
   your	
  site.	
  	
  




 Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Page	
  Overlay	
  Op,on	
  	
  
For	
  publishers	
  who	
  want	
  to	
  require	
  a	
  subscrip'on	
  to	
  access	
  en're	
  pages,	
  the	
  Page	
  Overlay	
  dims	
  
the	
  content	
  while	
  asking	
  the	
  user	
  to	
  sign	
  up	
  for	
  a	
  subscrip'on	
  in	
  order	
  to	
  view	
  the	
  content	
  on	
  
that	
  page.	
  Unlike	
  the	
  In-­‐Page	
  and	
  the	
  Video	
  Overlay,	
  the	
  user	
  can	
  not	
  interact	
  with	
  any	
  elements	
  
on	
  the	
  page	
  -­‐	
  images,	
  text,	
  links,	
  etc,	
  un'l	
  a	
  subscrip'on	
  is	
  purchased.	
  	
  




Customize	
  MediaPass	
  with	
  
your	
  Logo,	
  Teaser	
  Content	
  
and	
  Subscrip'on	
  Benefits	
  



  Pricing	
  plans	
  are	
  set	
  by	
  
  you	
  or	
  can	
  be	
  op'mized	
  
  with	
  the	
  MediaPass	
  Price	
  
  Point	
  Tes'ng	
  tool	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
In-­‐Page	
  Op,on	
  
The	
  In-­‐Page	
  look	
  is	
  great	
  for	
  
online	
  magazine	
  and	
  newspaper	
  
ar'cles,	
  blog	
  posts	
  and	
  other	
  
textual	
  content.	
  Unlike	
  the	
  
Overlay,	
  the	
  In-­‐Page	
  doesn't	
  
completely	
  cover	
  up	
  the	
  content	
  
but	
  instead	
  sits	
  within	
  the	
  ar'cle,	
  
giving	
  you	
  the	
  flexibility	
  to	
  show	
  
as	
  much	
  or	
  as	
  ligle	
  of	
  your	
  
content	
  as	
  you	
  like	
  before	
  asking	
  
for	
  a	
  subscrip'on.	
  	
  Publishers	
  can	
  
en'ce	
  readers	
  with	
  a	
  preview	
  –	
  a	
  
few	
  sentences	
  or	
  paragraphs	
  of	
  
the	
  ar'cle	
  –	
  by	
  customizing	
  how	
  
much	
  “teaser”	
  content	
  to	
  display.	
  	
  



MediaPass	
  never	
  gets	
  in	
  the	
  
way	
  of	
  your	
  adver'sing	
  
placements	
  


Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Video	
  Overlay	
  Op,on	
  
   For	
  publishers	
  with	
  video	
  content	
  the	
  Video	
  Overlay	
  is	
  a	
  subscrip'on	
  module	
  that	
  works	
  with	
  
   any	
  player.	
  	
  Unlike	
  the	
  Page	
  Overlay,	
  users	
  can	
  s'll	
  interact	
  with	
  other	
  elements	
  -­‐	
  images,	
  text,	
  
   links,	
  etc	
  –	
  on	
  the	
  page,	
  as	
  well	
  as	
  navigate	
  around	
  to	
  other	
  pages	
  on	
  your	
  site.	
  	
  Similar	
  to	
  the	
  
   In-­‐Page	
  op'on,	
  the	
  Video	
  Overlay	
  can	
  be	
  customized	
  to	
  appear	
  aher	
  a	
  “teaser”	
  preview	
  of	
  
   the	
  video.	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Step	
  3:	
  Grab	
  Code	
  &	
  Customize	
  
Make	
  Changes	
  With	
  Ease	
  in	
  the	
  MediaPass	
  Publisher	
  Control	
  Console	
  	
  


                                                                                 Account	
  Info:	
  
                                                                                 •  Price	
  Point	
  tes'ng	
  
                                                                                 •  Customize	
  
                                                                                    Subscriber	
  Benefits	
  
                                                                                    messaging	
  
                                                                                 •  Change	
  Video	
  
                                                                                    Seings	
  
                                                                                 •  Designate	
  pages	
  as	
  
                                                                                    subscrip'on	
  
                                                                                 •  Add/change	
  logo	
  
                                                                                 •  Select/change	
  
                                                                                    Metered	
  seings	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Now	
  Watch	
  Your	
  Revenue	
  Grow	
  	
  
Track	
  Subscribers,	
  Revenue	
  and	
  View	
  Reports	
  	
  	
  	
  



                                                                                 Earning	
  Info:	
  
                                                                                 •  Real-­‐'me	
  subscrip'on	
  
                                                                                    no'fica'ons	
  
                                                                                 •  Online	
  sales	
  and	
  
                                                                                    renewal	
  tracking	
  
                                                                                 •  eCPM	
  trends	
  
                                                                                 •  Subscriber	
  
                                                                                    Informa'on	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Publisher	
  Responsibili8es	
                                                MediaPass	
  Responsibili8es	
  

  Con8nue	
  crea8ng	
  great	
  content	
                                         Merchant	
  account	
  mgmt	
  &	
  	
  	
  	
  
                                                                                     credit	
  card	
  processing	
  fees	
  
                                                                                    Auto-­‐op8mizing	
  pricing	
  to	
  	
  	
  
                                                                                     maximize	
  revenue	
  
                                                                                    Customer	
  Service	
  
                                                                                    Fraud	
  Protec8on	
  –	
  
                                                                                     Sophis8cated	
  systems	
  to	
  
                                                                                     protect	
  against	
  fake	
  and	
  illegal	
  
                                                                                     transac8ons	
  
                                                                                    Backend	
  database	
  
                                                                                     management	
  and	
  upkeep	
  
                                                                                    Subscrip8on	
  UI/UX	
  
                                                                                     advancement	
  &	
  improvement	
  	
  


Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  
Get	
  Started	
  Today:	
  	
  
                                                  hep://www.mediapass.com	
  

                                           Ques8ons?	
  	
  Visit	
  our	
  FAQs:	
  
                                   hep://www.mediapass.com/mp/contact2?#faq	
  

                                                                 Or	
  Email	
  Us	
  
                                                         publishers@mediapass.com	
  
                                                          support@mediapass.com	
  




Confiden'al	
  MediaMogul™	
  -­‐	
  Materials	
  Not	
  for	
  Distribu'on	
  

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MediaPass Publisher Overview June2011

  • 1. Charge  for  your  online  content,  easily   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 2. MediaPass  enables  publishers  of  any  size  to  easily  sell  recurring   subscrip'ons  to  their  online  content  without  the  complexity  or   resource  demands  associated  with  online  subscrip'on  models.   Increase  your  revenue   •   Premium  Content  does  not  impact  your  Adver'sing  Revenue   •   Charging  for  content  can  significantly  out-­‐yield  online  adver'sing   •   On  average  subscrip'on  services  earn  5  to  20  'mes  more  per  user  versus  adver'sing  alone   Cost-­‐Effec8ve  and  Customizable     •   No  set-­‐up  or  integra'on  fees  to  get  started     •   Intui've  and  easy-­‐to-­‐use  Publisher  Control  Console  for  fast  updates  and  changes     •   Repor'ng,  Customer  Service,    Fraud  Protec'on  –  some  of  the  many  benefits  MediaPass  Publishers   never  have  to  worry  about  building  or  managing   Youngest  named  to  the   "MediaPass'  feature  allows  our   EContent  100  Companies  that   publishers  to  boost  revenues  through   Ma@er  Most  in  the  Digital   customized  subscrip8on  models,   Content  Industry     As  easy  as  “Adsense  for  online   targe8ng  the  op8mal  mix  of  free  and   subscrip8on”   paid  content."     Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 3. MediaPass  Works…   On  Any  Website   …and  Any  PlaForm   •     Newspapers  and  Magazines   •     Medical  &  Professional  Info   •     Blogs   <HTML>   •     Educa'on   •     Video  Sites   •     Sports   •     Recipes   •     Answers  or  “How-­‐To”  Info   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 4. We  Made  it  Simple   Step  1:  Sign  Up  and  Set  Price  Points   Step  2:  Choose  a  Subscrip'on  Module  Op'on   Step  3:  Grab  MediaPass  Code  Snippet  &  Customize   …And  then:  Watch  your  revenue  grow  &  receive  payment  from   MediaPass  as  users  subscribe  to  your  premium  content   Local  Sports  News          4,875.00   Subscrip'on  Transac'ons   $7,500.00   Less  MediaPass  Share   $2,625.00   Publisher  Revenue         $4,875.00   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 5. Step  1:  Sign  up  and  Set  Price  Points   Publishers  can  set  prices  right  away   and  then  come  back  later  to  adjust  or   even  set  up  a  Price  Point  test.     Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 6. Step  2:  Choose  a  Subscrip8on  Module   MediaPass  provides  3  subscrip'on  module  op'ons  -­‐  1)  Page  Overlay,  2)  In-­‐Page,   and  3)  Video  Overlay.    Decide  which  product  is  right  for  your  website's  content.     Publishers  can  use  any  of  them  at  any  'me  for  various  pieces  of  content.    Then   simple  instruc'ons  are  provided  for  whichever  module  you  decide  to  put  live  on   your  site.     Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 7. Page  Overlay  Op,on     For  publishers  who  want  to  require  a  subscrip'on  to  access  en're  pages,  the  Page  Overlay  dims   the  content  while  asking  the  user  to  sign  up  for  a  subscrip'on  in  order  to  view  the  content  on   that  page.  Unlike  the  In-­‐Page  and  the  Video  Overlay,  the  user  can  not  interact  with  any  elements   on  the  page  -­‐  images,  text,  links,  etc,  un'l  a  subscrip'on  is  purchased.     Customize  MediaPass  with   your  Logo,  Teaser  Content   and  Subscrip'on  Benefits   Pricing  plans  are  set  by   you  or  can  be  op'mized   with  the  MediaPass  Price   Point  Tes'ng  tool   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 8. In-­‐Page  Op,on   The  In-­‐Page  look  is  great  for   online  magazine  and  newspaper   ar'cles,  blog  posts  and  other   textual  content.  Unlike  the   Overlay,  the  In-­‐Page  doesn't   completely  cover  up  the  content   but  instead  sits  within  the  ar'cle,   giving  you  the  flexibility  to  show   as  much  or  as  ligle  of  your   content  as  you  like  before  asking   for  a  subscrip'on.    Publishers  can   en'ce  readers  with  a  preview  –  a   few  sentences  or  paragraphs  of   the  ar'cle  –  by  customizing  how   much  “teaser”  content  to  display.     MediaPass  never  gets  in  the   way  of  your  adver'sing   placements   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 9. Video  Overlay  Op,on   For  publishers  with  video  content  the  Video  Overlay  is  a  subscrip'on  module  that  works  with   any  player.    Unlike  the  Page  Overlay,  users  can  s'll  interact  with  other  elements  -­‐  images,  text,   links,  etc  –  on  the  page,  as  well  as  navigate  around  to  other  pages  on  your  site.    Similar  to  the   In-­‐Page  op'on,  the  Video  Overlay  can  be  customized  to  appear  aher  a  “teaser”  preview  of   the  video.   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 10. Step  3:  Grab  Code  &  Customize   Make  Changes  With  Ease  in  the  MediaPass  Publisher  Control  Console     Account  Info:   •  Price  Point  tes'ng   •  Customize   Subscriber  Benefits   messaging   •  Change  Video   Seings   •  Designate  pages  as   subscrip'on   •  Add/change  logo   •  Select/change   Metered  seings   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 11. Now  Watch  Your  Revenue  Grow     Track  Subscribers,  Revenue  and  View  Reports         Earning  Info:   •  Real-­‐'me  subscrip'on   no'fica'ons   •  Online  sales  and   renewal  tracking   •  eCPM  trends   •  Subscriber   Informa'on   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 12. Publisher  Responsibili8es   MediaPass  Responsibili8es     Con8nue  crea8ng  great  content     Merchant  account  mgmt  &         credit  card  processing  fees     Auto-­‐op8mizing  pricing  to       maximize  revenue     Customer  Service     Fraud  Protec8on  –   Sophis8cated  systems  to   protect  against  fake  and  illegal   transac8ons     Backend  database   management  and  upkeep     Subscrip8on  UI/UX   advancement  &  improvement     Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on  
  • 13. Get  Started  Today:     hep://www.mediapass.com   Ques8ons?    Visit  our  FAQs:   hep://www.mediapass.com/mp/contact2?#faq   Or  Email  Us   publishers@mediapass.com   support@mediapass.com   Confiden'al  MediaMogul™  -­‐  Materials  Not  for  Distribu'on