1. Understanding Internet Marketingfor Dental PracticesKathy HokunsonVice President Sales and Marketingkathyhokunson@site-seeker.com Andrea Hewlett Internet Marketing Strategist dental@site-seeker.com

3. Corporate Office in Upstate NY

4. Offices in Bloomfield CT, Rochester, NY, New Jersey

5. Employs 20 in CNY, CT, NJ, MA, VA

6. Full Service Internet Marketing Agency

7. Search Engine Optimization Services

8. Pay-Per-Click Management Services

9. Social Media Implementation and Mgmt

10. Web Design, Development, Applications & Testing

12. What We Will Cover -Internet Marketing as External Marketing: Building the foundation utilizing your website Driving traffic to your website SEO, Google Local & PPC Engaging your patients – measuring for success - Internal Marketing / Reputation Management Measuring patient satisfaction Encouraging referrals and making it easy Reconnecting with patients Measuring ROI

13. Understanding your audience . . .

14. A Show of Hands How many of you… …are currently acquiring new patients from your website? …believe you could be acquiring new patients from your website? …are not sure where to start?

16. 90% of consumers trust online recommendations from people they know.

20. The options are changing & expanding rapidly

21. We are in a technology revolution

22. Patient behaviors and expectations have changed

24. Where are you located?

25. What do other people think about your dental practice?

26. Do you make it easy to be your patient?

27. Practice hours

28. Online appointment requests

30. DRIVE

33. - Google

36. Title, Header, Keyword, Description, Alt Img

37. Content rewrite - keyword density

38. URL Structure

39. Navigation

40. Organization of code and link structure

41. XML sitemap

42. Robots.txt

43. Webmaster tools accounts

44. Analytics and conversion funnels

45. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

47. Title, Header, Keyword, Description, Alt Img

48. Content rewrite - keyword density

49. URL Structure

50. Navigation

51. Organization of code and link structure

52. XML sitemap

53. Robots.txt

54. Webmaster tools accounts

55. Analytics and conversion funnels

56. Establish a baselineSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

58. New patients

59. Increase revenue for particular services

60. General dentistry

63. Don’t let the website designer pick your keywords

64. Use words and phrases that your customers use“Keyword”

66. Description Tag (20 – 25 words: sentence structure)

68. Keyword/phrase as close to beginning as possible

69. Alt Image Tags

71. 250 – 500 words

72. Use bullets

73. Use common language

74. One subject per page

75. Create Keyword Rich Content

76. Body

77. Headings

78. Image tags

80. Content Writing for SEO Break apart content This is good Dental Service 1 Service 1 Loremipsum dolor sit amet, consectetueradipiscingelit, seddiamnonummynibheuismodtinciduntutlaoreetdolore magna aliquameratvolutpat. Utwisienim ad minim veniam, quisnostrudexercitationullamcorpersuscipitlobortisnislutaliquip ex ea commodoconsequat. Duisautemveleumiriure dolor in hendrerit in vulputatevelitessemolestieconsequat, velillumdoloreeufeugiatnullafacilisis at veroeros et accumsan et iustoodiodignissim qui blanditpraesentluptatumzzrildelenitaugueduisdoloretefeugaitnullafacilisi. Service 1 Service 2

82. Tell Google, Yahoo, and Bing to Read It - google.com/sitemaps - siteexplorer.search.yahoo.com - bing.com/webmaster

84. New patient appointment requests

85. Patient referrals

87. Create Authority - Create Content Pages for:

88. social media

89. micro sites

90. 301 redirects from alternate domains

91. Vertical search

92. Addressing website performance, strengths and weaknesses as identified in GA reporting.Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

95. Look for biggest ROI opportunities

96. Stay abreast of changesSearch engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to theSearch Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]

97. A Few Examples of Websites Goodwin

101. DRIVE Pay-Per-Click(PPC)

104. Create negative words

105. Establishing a budget

106. Create budget parameters: Maximum spend by day, week or month

107. Create effective display parameters

108. Content Network?

110. - Google

111. Convert & Measure

112. On Page Engagements

113. On Page Engagements – What’s Missing?

114. Google Places

115. © 2009 Site-Seeker, Inc.

116. Get Listed - Step 1

117. Get Listed - Step 1

118. Local Search

121. Easy

122. Trackable

125. Facebook

126. Facebook Customization

127. Engagements

128. Engage, Engage, Engage

129. Engage, Engage, Engage

131. Google Places

132. Healthgrades

133. WellnessRelax! Manage them, don’t react!

135. New patient appointment requests

136. Patient referrals

138. Bringing it all together . . . Effective Practice Marketing Is all about ROI Measure, Modify, Move forward

139. Thank You! Understanding Internet Marketingfor Dental Practices Kathy Hokunson Vice President, Sales and Marketing Site-Seeker, Inc. kathyhokunson@site-seeker.com Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. dental@site-seeker.com