1. Kohl & Partner -
Quality in Tourism

2. 2
1. About Kohl & Partner
2. Our references
3. Our experts

3. Kohl & Partner is an internationally operating consulting
company specialized in the hotel and tourism industry
3
About Kohl & Partner
Kohl & Partner
means
“Quality in Tourism”
Modern Company Management
Development according to the EFQM
model
Austrian Quality Award
Winner of the AQA for SMEs
Affiliate Member UNWTO
Member of the World Tourism
Organization
Member of recognized networks
AIEST, HSMAI, IAAPA
Kohl & Partner
is a
reliable partner for tourism
development projects

4. The competitive advantage of Kohl & Partner is based on
eight factors
4
About Kohl & Partner
In-depth know-how about tourism development and the
complex interrelations in the tourism industry
1
More than 30 years of experience with thousands of
conducted tourism projects
2
Number 1 tourism consultancy in the Alpine Region
– one of the most developed tourism areas in the world
3
Excellent team of specialists covering various fields of
tourism development
4
Strong international reputation and excellent network in
the tourism industry
5
All our consultants either have tourism degrees or
previously worked in the tourism industry
6
Comprehensive experience in well-developed tourism
markets and in emerging ones
7
Highly professional approach in accordance with
international consulting standards
8
Quality and tailor-made
solutions for the hotel, tourism
and leisure industry by Kohl &
Partner

5. Kohl & Partner has seven offices in four countries of the
Alpine Region
5
About Kohl & Partner
Offices
Villach (Austria)
Kohl & Partner GmbH
Bahnhofstraße 8
9500 Villach, Österreich
Tel.: +43 4242 21123
e-mail: villach@kohl.at
Vienna (Austria)
Kohl & Partner GmbH
Wallnerstraße 3
1010 Wien, Österreich
Tel.: +43 1 53263350
e-mail: wien@kohl.at
Innsbruck (Austria)
Kohl & Partner GmbH
SOHO II – Grabenweg 68
6020 Innsbruck, Österreich
Tel.: +43 512 214315
e-mail: innsbruck@kohl.at
Munich (Germany)
Kohl & Partner München GmbH
Valpichlerstraße 49
80686 München, Deutschland
Tel.: +49 89 58977374
e-mail: muenchen@kohl-int.com
Stuttgart (Germany)
Kohl & Partner Stuttgart
Rechbergstraße 22
73550 Waldstetten, Deutschland
Tel.: + 49 7171 9477011
e-mail: stuttgart@kohl-int.com
South Tyrol (Italy)
Kohl & Partner GmbH
Ulrich-v.-Taufersstraße 14
39030 Gais, Italien
Tel.: +39 0474 504100
e-mail: suedtirol@kohl.at
Zurich (Switzerland)
Kohl & Partner Schweiz AG
Thurgauerstraße 72
8050 Zürich, Schweiz
Tel.: +41 445 335040
e-mail: zuerich@kohl-int.ch

6. Additionally, we provide our clients with local contacts in
another seven countries
6
About Kohl & Partner
Local contacts
Bulgaria
Ralitsa Vrabevska
Tel.: +359 882 42 89 12
e-mail: ralitsa.vrabevska@kohl-int.com
Albania
Ilir Londo
Tel.: + 355 692 09 12 05
e-mail: Ilir.londo@kohl-int.com
Romania
Christopher Shonn
Tel.: +40 722 20 06 01
e-mail: christopher.shonn@kohl-int.com
Hungary
Balint Nemeth
Tel.: +36 707 790704
e-mail: balint.nemeth@kohl-int.com
Macedonia
Aleksandar Ivanovski
Tel.: +389 722 05184
e-mail: aleksandar.ivanovski@kohl-int.com
Russia
Elena Smirnova
Tel.: +7 962 915 34 67
e-mail: elena.smirnova@kohl-int.com
Turkey
Aynur Kuytu
Tel.: +90 312 466 32 74
e-mail: aynur.kuytu@kohl-int.com

7. Kohl & Partner offers consulting services in three business
units
7
About Kohl & Partner
Tourism InfrastructureTourism DestinationsHotels & Resorts
Main services
• Feasibility Studies
• Hotel Valuations
• Operator Selections
• Strategy & Positioning Concepts
• Business Plans
• Asset Management
• Marketing Plans
• Coaching
• Controlling & Budgeting
• Pricing strategies
Main services
• Tourism Master Plans / Tourism
Development Programs (local,
regional and national)
• Hotel Master Plans for
Destinations
• Concepts for Professional
Organizational Structures in
Tourism
• Quality Improvement Programs
• Marketing Plans
• Concepts for Tourism Cards
• Strategy & Positioning Concepts
Main services
Preparation of Feasibility Studies,
Development Concepts and
Marketing Plans for
• Aqua Parks
• Cable Cars
• Golf Courses
• Museums / Infotainment
Facilities
• Conference Centers
• Tourism Attractions
• Theme Parks / Entertainment
Facilities

8. Example: Tourism Master/Development Plan
Content
8
About Kohl & Partner
ANALYSIS
• Market analysis
o Analysis of the framework
conditions relevant for tourism
o Evaluation of the current
tourism parameters
o Identification and description
of the most important existing
tourism destinations and
tourism attractions
o Description of the current
activities of the public
administration regarding
marketing and management of
tourism
• Trend analysis
• Potential analysis
o Definition of the most
promising geographic areas
for tourism development
o Definition of the most
promising types of tourism
• Competitor analysis
• SWOT analysis
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STRATEGY ACTION PLAN
• Definition of a power-
full long-term vision
for tourism develop-
ment
• Determination of the
Tourism USP (Unique
Selling Proposition) of a
destination
• Strategic positioning,
defining the key pillars
of positioning
• Key development
strategies for a
professional tourism
development in the
destination
• Marketing strategies
including definition of
main source markets
and target groups
Concrete action plan
including recommen-
dations for
• Professional
organizational/
management
structure in tourism
• Tourism marketing
• Quality improvement
• Tourism product
development
• General
infrastructure
• Necessary framework
conditions
• Tourism education
• Important tourism
projects

9. Example: Tourism Master/Development Plan
Development process
9
About Kohl & Partner
Powerful
Vision
Strategy A
Strategy B
Strategy C
Strategy D
Strategy E
Strategy F
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10. Example: Feasibility Study (hotel project)
Content
10
About Kohl & Partner
ANALYSIS
• Market analysis
o Assessment of the latest
available tourism statistics
o Analysis of the current hotel
supply
o Analysis of the key economic
parameters of relevant
competitors
o Determination of the expected
future hotel supply
o SWOT-analysis for the market
environment
• Trend analysis (hotel
industry)
• Location analysis
o Detailed analysis of the
defined location
o Detailed evaluation of the
project site according to the
Kohl & Partner Scoring Model
o SWOT-analysis for the
location
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CONCEPT PROFITABILITY
• Strategic concept
o Definition of
influencing factors
o Preparation of a
concept fact sheet
o Development of a
detailed concept for all
functional areas
o Preparation of a rough
strategic sales &
marketing concept
o Preparation of a detailed
staff plan
• Investment concept
o Preparation of a rough
floor program including
the space requirements
for each functional area
o Estimation of the total
investment (including
costs for construction,
FF&E, planning and
development, pre-
opening, financing)
Detailed economic
forecast for 10 years in
three scenarios
(optimistic, realistic and
pessimistic) including
• Revenue projection for
each profit center
• Expanses projection
according to the type of
expense
• Earnings forecast for
10 years until the NOI
(=Net Operating
Income)
• Financing mix including
the costs for capital
servicing
• Cash-flow projection
• Yield forecast (ROI
and ROE)

11. 11
1. About Kohl & Partner
2. Our references
3. Our experts

12. 12
Selected References
International references
• Tourism Master Plan for the Ionic Coast between
Llogara and Qeparo, Albania
• Tourism Development Plan for the Mountain Resort
Shahdag, Azerbaijan
• Business Plan for a planned Mountain Resort
Klekovaca, Bosnia-Hercegovina
• Tourism Master Plan for the Mountain Resort
Jahorina, Bosnia-Hercegovina
• Creative Tourism Development Plan for Neum,
Bosnia-Herzegovina
• Tourism Master Plan for Split/Dalmatia Region,
Croatia
• Tourism Master Plan for Brijuni Riviera, Croatia
• Tourism Development Program for Szolnok, Hungary
• Tourism Master Plan for Kurdistan Region, Iraq
• Tourism Master Plan for South Kazakhstan,
Kazakhstan
• Tourism Action Plan for South Kazakhstan,
Kazakhstan
• Development Plan for Wine Tourism in South
Kosovo, Kosovo
• National Tourism Strategy for Macedonia
• Rural tourism marketing plan for Poland
• Project Evaluation and Marketing Concept for the
planned Mountain Resort Arieseni, Romania
• Destination Audit for Piatra Neamt, Romania
• Tourism Master Plan for Cheboksary, Russia
• Tourism Master Plan for Tatarstan Republic, Russia
• Tourism Development Plan for Kavkazkye
Mineralnye Vody, Russia
• Tourism Master Plan for Bashkortostan Repbulic,
Russia
• Market Analysis & Potential Analysis for tourism
development in Krasnoyarsk Krai, Russia
• Destination Audit for Yamalo-Nenets Autonomous
Okrug, Russia
Tourism Destinations

13. 13
Selected References
• Destination Audit for Berdsk (Novosibirsk Oblast),
Russia
• Expert paper on the planned tourism cluster “Severni
Mir” near Yakutsk, Russia
• Tourism Master Plan for the Mountain Resorts
“Kopaonik” and “Divcibare”, Serbia
• Tourism and Marketing Strategies for Ljubljana,
Slovenia
• Tourism Master Plan for Sinop Province, Turkey
• Business Plan for the planned Mountain Resort
Borzhava, Ukraine
References German-speaking markets
• Tourism Strategy for the province of Lower Austria,
Austria
• Master Plan for cultural tourism in the destination
“Viennese Alps”, Austria
• Development of a tourism strategy for Kleinwalsertal,
Austria
• Hotel Master Plan for the region Bodensee-
Alpenrhein, Austria
• Strategic Concept for the National Park Hohe Tauern
in Austria
• Tourism Concept for the destination Lech/Zürs,
Austria
• Tourism Strategy for Salzburg Province, Austria
• Participation in the development process of the new
tourism law of Carinthia Province, Austria
• Tourism Master Plan for Brandenburg Province,
Germany
• Brand and Tourism Strategy for Tübingen, Germany
• Development of a Tourism Card for the destination
Tegernsee, Germany
• Tourism Concept for Baden-Württemberg Province,
Germany
• Strategic Concept for the destination Schwarzwald,
Germany
• Tourism Concept for the Ruhrtal Region, Germany
Tourism Destinations

14. 14
Selected References
• New organizational structure for the Destination
Management Company in Chiemgau/Chiemsee,
Germany
• Tourism Concept for the island of Juist, Germany
• Development of tourism guidelines for the region
Oberallgäu, Germany
• Tourism Concept for South Tyrol Province, Italy
• Quality Improvement Program for the region of Lana,
Italy
Tourism Destinations

15. 15
Selected References
International references
• Business Plan and Tourism Consultancy for a
harbour, real estate and hotel-resort development in
Kalaja e Turres, Albania
• Pre-Study for a holiday resort project near Vlora,
Albania
• Feasibility Studies for three planned hotels in the
Mountain Resort Shahdag, Azerbaijan
• Feasibility Study for a hotel project in Trebinje,
Bosnia-Hercegovina
• Potential analysis and strategic hotel development
concept for an airport hotel in Sarajevo, Bosnia-
Herzegovina
• Concept Development and Marketing Strategy for a 4-
star spa hotel in Varvara, Bulgaria
• Concept Development and Business Plan for a 5-star
hotel in the Spa Destination Dolna Banya, Bulgaria
• Optimization Plan for hotel operations in a 4-star spa
hotel in Bansko, Bulgaria
• Feasibility Study and Operator Selection for a 5 star
hotel in Sofia, Bulgaria
• Feasibility Study for a business hotel in Sofia,
Bulgaria
• Concept for a 4-star boutique hotel in Sofia, Bulgaria
• Concept Development and Business Plan for a 4-star
country club resort in Borovets, Bulgaria
• Pre-Feasibility Study for an upscale resort hotel in
Split, Croatia
• Concept Development and repositioning of hotels of
the RHR group (now Valamar) in Rabac, Porec, Krk
and Dubrovnik, Croatia
• Concept Development for a 3-star green lifestyle hotel
in Prague, Czech Republic
• Market and Technical Feasibility Study for the Spa &
Wellness Resort Tskaltubo, Georgia
• Feasibility Study for a resort hotel in the Peloponnese
Region, Greece
• Second Opinion for a 4-star city hotel with 120 rooms
in Budapest, Hungary
Hotels & Resorts

16. 16
Selected References
• Feasibility study for an airport- and conference hotel in
Budapest, Hungary
• Feasibility Study for a 4-star hotel in Visegrad,
Hungary
• Second Opinion for a 4-star spa & conference hotel
with 140 rooms in Bük, Hungary
• Feasibility Study for a hotel as part of a mixed use
development in Shymkent, Kazakhstan
• Feasibility Study for a 4-star Lifestyle Art Hotel in
Riga, Latvia
• Feasibility Study for five hotels in Ulcinj, Montenegro
• Feasibility Study for a 4-star hotel with conference
center and aqua park in Warsaw, Poland
• Feasibility study for two hotel projects in Bucharest,
Romania
• Feasibility Study for a 150 rooms mid-scale hotel in
Timisoara, Romania
• Concept and Pre-Feasibility for a luxury Golf & Spa
Resort near Krasnodar, Russia
• Concept development for a 4-star design hotel in
Belgrade, Serbia
• Best-use study for the hotels of Telekom Slovenije,
Slovenia
References German-speaking markets
• Feasibility Study for a midscale hotel with 180 rooms
in Vienna, Austria
• Operator Selection for a 3-star hotel in Graz, Austria
• Feasibility Study for luxury club hotel in Schladming,
Austria
• Feasibility Study for a 4-star superior leisure hotel in
Alpbach, Austria
• Business Plan for a 4-star leisure hotel in Großarl,
Austria
• Feasibility Study for an enlargement of an existing 4-
star hotel resort at lake Wörthersee in Pörtschach,
Austria
• Feasibility Study for an event resort at lake
Wolfgangsee in St. Wolfgang, Austria
Hotels & Resorts

17. 17
Selected References
• Feasibility Study for a 5-star hotel in Bad
Kleinkirchheim, Austria
• Feasibility Study for a Golf and Spa Resort in the Spa
Destination Stegersbach, Austria
• Feasibility Study for a Wine & Spa Resort in
Langenlois, Austria
• Feasibility Study for a 4 star hotel in Radolfzell,
Germany
• Feasibility Study for a hotel on a ship in Luzern,
Switzerland
• Positioning Strategy and Operator Selection for a
Business Hotel in St. Gallen, Switzerland
• Valuation of a hotel resort in Silvaplana, Switzerland
• Hotel search, evaluation, price negociation and
leading purchasing process including legal processes
for a foreign investor in Interlaken, Switzerland
• Feasiblity Study, Operater search and evaluation,
investor search for a new 4 star hotel in Sedrun,
Switzerland
Hotels & Resorts

18. 18
Selected References
International references
• Demand Analysis and Concept Optimization for a
sport & leisure facility in Minsk, Belarus
• Feasibility Study for a cable car project near Opatija,
Croatia
• Pre-Feasibility Study for a cable car project near
Opatija, Croatia
• Feasibility study for a planned skiing area in Arieseni,
Romania
• Economic evaluation of a planned nature-based
amusement park in Moscow, Russia
• Feasibility Study for an aqua park project in Moscow,
Russia
References German-speaking markets
• Concept Development for the Thermal Aqua Park in
Villach, Austria
• Restructuring Concept for the Thermal Aqua Park
Loipersdorf, Austria
• Feasibility Study for a 18 hole golf course in
Hollersbach, Austria
• Feasibility Study for the enlargement of the ropeway
system in Turracher Höhe, Austria
• Potential Analysis for an education and entertainment
facility called “Salt World” dedicated to the topic of salt
in Hallein, Austria
• Tourism Concept for the castle “Wasserburg” in Laa
an der Thaya, Austria
• Lift Development Concept for the Mountain Resort
Katschberg, Austria
• Concept Development and Feasibility Study for an
animal park in Rosegg, Austria
• Feasibility Study for a 18 hole golf course in Retz,
Austria
• Location Evaluation and Feasibility Study for a “Sound
of Music” museum in Salzburg, Austria
• Tourism Concept and Feasibility Study for the castle
“Juliusburg” in Stetteldorf, Austria
Tourism Infrastructure

19. 19
Selected References
• Demand Analysis including revenue forecast for a tree
top paths in Schruns, Austria
• Concept and Feasibility Study for the Mountain
Resort Krippenstein, Austria
• Feasibility Study for an aqua park in the city of
Salzburg, Austria
• Concept Development and Feasibility Study for an
adventure world for children in Windischgarsten,
Austria
• Feasibility Study and Marketing Plan for an education
and entertainment facility called “Wine World”
dedicated to the topic of wine in Langenlois, Austria
• Feasibility Study for the museum situated in the villa of
the former Austrian emperor in Bad Ischl, Austria
• Strategic Development Concept for 42 communal
aqua parks in Vienna, Austria
• Concept Development of a themed road called “Wine
road” in the province of Lower Austria, Austria
• Action Plan to increase the attractiveness of the
different themed roads called “Panorama Roads” in
the province of Salzburg, Austria
Tourism Infrastructure
• Concept Development to increase the attractiveness
of the city lake in Bad Waldsee, Germany

20. 20
1. About Kohl & Partner
2. Our references
3. Our experts

21. For international tourism projects please contact our
experts
21
Our experts
Christopher Hinteregger
Position: Head of “Tourism Destinations International”
Focus on: Tourism Destinations - Tourism Infrastructure
Mobile: +43 664 110 92 69
E-mail: christopher.hinteregger@kohl.at
Andre Gribi
Position: Head of “Hotels & Resorts International”
Focus on: Hotel Industry – Investor Relations
Mobile: +41 792 50 36 06
E-mail: andre.gribi@kohl-int.ch
Our team for international projects

22. Christopher Hinteregger
22
Our experts
Position: Head of “Tourism Destinations International”
Years with the company: 10 years Nationality: Austrian
Selected projects:
• Tourism Master Plan for Tatarstan Republic, Russia
• Tourism Master Plan for Kurdistan Region, Iraq
• Tourism Development Plan for Kavkazkye Mineralnye Vody,
Russia
• Tourism Development Plan for the Mountain Resort Shahdag,
Azerbaijan
• Tourism Master Plan for South Kazakhstan, Kazakhstan
• Development Strategy for wine tourism for South Kosovo,
Kosovo
• Tourism Development Plan for the city of Szolnok, Hungary
• Marketing Strategy for a planned Mountain Resort in Arieseni,
Romania
• Destination Audit for the city of Piatra Neamt, Romania
• Tourism Master Plan for Bashkortostan Republic, Russia
• Tourism Master Plan for the Mountain Resort Jahorina,
Bosnia-Hercegovina
• Tourism Master Plan for Split/Dalmatia Region, Croatia
• Feasibility Study for a cable car project near Opatija, Croatia
Working experience:
• 09/2003 – 12/2007
Junior Consultant and Consultant with Kohl &
Partner Hotel & Tourism Consulting
• 01/2008 – 07/2008
Senior Consultant with Roland Berger Strategy
Consultants in Moscow (Russia)
• 07/2008 – 02/2009
Associate Director with Horwath HTL in
Moscow (Russia)
• 03/2009 – 11/2014
Head of “International Projects” with Kohl &
Partner
• 12/2014 – today
Partner and Head of “Tourism Destinations
International” with Kohl & Partner
Education:
Graduate at the University for Applied Science
„IMC“ in Krems (Austria) in 2003 studying Tourism
Management

23. Andre Gribi
23
Our experts
Position: Head of “Hotels & Resorts International”
Years with the company: 5 years Nationality: Swiss
Selected projects:
• Business Plan and Tourism Consultancy for a harbour, real
estate and hotel-resort development in Kalaja e Turres -
Albania
• Market and Technical Feasibility Study for the Spa & Wellness
Resort (18 hotels) Tskaltubo, Georgia
• Hotel search, evaluation, price negotiation and leading
purchasing process including legal processes for a foreign
investor in Interlaken – Switzerland
• Feasibility Study, Operator Selection and Investor Search for
a 4-star hotel in Sedrun, Switzerland
• Feasibility Study, Operator Selection for a 4-star hotel in St.
Gallen, Switzerland
• Feasibility Study for a 5-star hotel in Sofia, Bulgaria
• PPP project for the region of Apatin, Serbia
• Representing the buyer for a hotel in Belgrade, Serbia
Working experience:
• 08/1978 – 12/2000
Positions in banking, accounting and
consulting – independent from 03/1987
• 01/1996 – 12/2000
Board President Hotel Victoria, Wengen
• 01/2001 – 12/2003
Director Marketing/Tour Operator hotel group
“Ferienverein”, Switzerland
• 01/2004 – 12/2005
Lecturer at the Swiss Hotel Management
School in Montreux, Switzerland
• 01/2004 – today
Kohl & Partner in Sofia, Bulgaria
Education:
Swiss Graduate Tourism Executive HSW –
Lucerne University of Applied Science & Arts,
Diploma Swiss Financial Expert, Swiss Banking
Association, Basel, Bachelors Degree, Swiss
Graduate Accountant. AKAD School, Zürich,
Switzerland
• 04/2010 – today
Managing Partner „Kohl & Partner Zurich“
• 12/2014 – today
Head of „Hotels & Resorts International“

24. To find out more about Kohl & Partner please visit our
website or register for one of our newsletters
24
Kohl & Partner – Quality in tourism
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