A few thoughts of mine about the current state of digital in Indonesia and how brands can improve their marketing strategy. Any critics and inputs will be much appreciated. Thanks!

1. SURVIVING THE FLOOD
OF INFORMATION
ANDI ADIPRASETYO
http://about.me/andiadiprasetyo

2. 74.6M
THE NUMBER OF INTERNET
USERS IN INDONESIA
http://www.techinasia.com/indonesia-internet-users-markplus-insight/

3. 64M
THE NUMBER OF INDONESIAN
MONTHLY ACTIVE USERS ON
FACEBOOK
http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html

4. 570M
AVERAGE FACEBOOK STATUS
UPDATES IN INDONESIA EACH
MONTH
Source: KOMLI

5. 403M
AVERAGE PHOTO UPLOADED
ON FACEBOOK IN INDONESIA
EACH MONTH
Source: KOMLI

6. 58M
THE NUMBER OF TOTAL
TWITTER USERS IN INDONESIA
http://blog.peerreach.com/2013/11/4-ways-how-twitter-can-keep-growing/

7. 15
TWEETS SENT OUT IN A SECOND
BY INDONESIAN
http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city

8. 55M
INSTAGRAM’S AVERAGE
PHOTOS PER DAY
http://instagram.com/press/

9. 459M
ONLINE VIDEOS WATCHED BY
INDONESIAN (42% FROM
GOOGLE SITES)
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS

10. 50.5
ONLINE VIDEOS WATCHED PER
VIEWER IN INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS

11. 8M
ONLINE VIDEO VIEWERS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS

12. 7M
YOUTUBE’S UNIQUE VISITORS IN
INDONESIA
SOURCE: COMSCORE 2013 SOUTHEAST ASIA DIGITAL FUTURE IN FOCUS

13. 4M
AVERAGE YOUTUBE’S
HOMEPAGE MASTHEAD UNIT
AD IMPRESSIONS PER DAY IN
INDONESIA
SOURCE: GOOGLE INDONESIA

14. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET

15. AND ANY OTHER ACTIVITIES THEY DO ON INTERNET
(OR MOBILE DEVICES...)

16. WHAT DOES IT TELL YOU?

17. YOUR (POTENTIAL) CONSUMERS ARE ALREADY
FLOODED WITH INFORMATION

19. TAKE A STEP BACK AND RETHINK YOUR STRATEGY

20. HERE’S A FEW REMINDERS TO SURVIVE IN THE FLOOD
OF INFORMATION

21. 1
CONTENT IS THE KING
CONTEXT IS THE GENERAL
DISTRIBUTION IS THE QUEEN

23. IT SHOULD BE CREATIVE
IT SHOULD RESONATE THE AUDIENCE
IT SHOULD PLACED WELL

24. LIKE A GOOD TV SHOW

25. 2
TRENDS ALWAYS CHANGING

27. TRACK THE TRENDS
ANALYZE THE TRENDS
LEVERAGE THE TRENDS

28. 3
IN DIGITAL WORLD,
PEOPLE HAVE ADD

29. 3
IN DIGITAL WORLD,
PEOPLE HAVE ADD
(ATTENTION DEFICIT DISORDER)

30. BE ATTENTIVE TO THEM
BE PATIENCE TO THEM
BE SMART TO CATCH THEIR ATTENTION