With the world keeps evolving, there will always be a trend to watch out. Here is the Generation C, the future generation who always connected across all screens and having control of their lives.

1. Andi Adiprasetyo
http://about.me/andiadiprasetyo

3. The avalanche of consumer generated
'content' that is building on the Web,
adding tera-peta bytes of new text,
images, audio and video on an ongoing
basis.
-Trendwatching, 2004

4. Gen C is a powerful new force in
consumer culture. Sixty-five percent are
under 35 but they span the generations,
empowered by technology to search out
authentic content that they consume
across all platforms and all screens,
whenever and wherever they want.
-Google’s Meet Gen C: The YouTube Generation, 2013

5. From those descriptions, we can deduce
that Gen C are all connected to 2 things…

7. and

9. They are familiar with technology
They rely on mobile communications
They have the desire to remain in contact
They are content-centric
They seek control of their world and culture

10. Gen C will transform how we work and
how we consume.

12. Connection
Technology is seamlessly integrated throughout Gen C life. They live in
the present tense, connecting across all screens, all the time,
everywhere.

13. Creativity
Not only passively consuming contents, Gen C is on the race to get them
to create, to produce, and to participate with the help of advancing
technology.

14. Control
As one of human’s fundamental needs, Gen C have the desire to be in
charge and control over what they own (the product and the brand).

15. Communication
The development of its own pervasive culture of communication has led
some observers to dub this group “the silent generation,” as digital
communication channels have replaced much of the physical interaction
typical of prior generations.

16. Celebrity
The members of Gen C have the power to produce, display and then
distribute their own images, their creations, their content to millions and
become a sensation.

17. Community
Gen C feels an urgent need to engage with the world, satisfying that
hunger via community – both the real community of select friends and
family and the virtual community of far-flung followers, fans and
acquaintances.

19. Generation X
The generation born after the
Western post-World War II baby
boom describing a generational
change from the Baby Boomers

20. Generation X
Generation Y
the generation born after the
Western post-World War II baby
boom describing a generational
change from the Baby Boomers
The demographic cohort following
Generation X. There are no precise
dates when the generation starts
and ends. Commentators use
beginning birth years from the early
1980s to the early 2000s

21. Generation X
Generation Y
the generation born after the
Western post-World War II baby
boom describing a generational
change from the Baby Boomers
the demographic cohort following
Generation X. There are no precise
dates when the generation starts
and ends. Commentators use
beginning birth years from the early
1980s to the early 2000s
Generation Z
Generation Z is one name used for the
cohort of people born after the
Millennial Generation. Some sources
starting it at the late 1990s or from
the mid 2000s to the present day

22. Generation X
Generation Y
the generation born after the
Western post-World War II baby
boom describing a generational
change from the Baby Boomers
the demographic cohort following
Generation X. There are no precise
dates when the generation starts
and ends. Commentators use
beginning birth years from the early
1980s to the early 2000s
Generation C
Generation Z
While other generations, like
generation X, Y, and Z are represented
by their demographic , generation C is
represented by their psychographic,
which means they are ageless
Generation Z is one name used for the
cohort of people born after the
Millennial Generation. Some sources
starting it at the late 1990s or from
the mid 2000s to the present day.

23. Everybody can be a generation C member, whether you are born as a
generation X, Y, or Z as long as they choose to be active ‘digital natives’
who love digital media.

24. Most people believed that generation Y/Z and generation C is the same.

25. However….

26. The differentiation between generation Y/Z and C is the need of sharing
and having control.

28. Intel & Toshiba
The Beauty Inside
Social-powered movie. Generation C
involved in the creation process and
got a chance to starred on it.

29. Rob Thomas, Creator of Veronica Mars
The Veronica Mars Movie Project
The fans backed the creator of
Veronica Mars to bring back the
series into wide screen format.

30. AXE/Lynx
AXE Anarchy The Graphic Novel
The first comic to be created in real time
with the content crowdsourced from
Facebook, Twitter, and Youtube.

31. Hewlett Packard
Pictures Of You
HP told the consumers that it’s all about ‘you’ and ‘you’
should be taking pictures, sharing them, forwarding
them, printing them and posting them on a HP website

32. Apple
Think Different
Apple told their consumers that they have control to
change and influence their lives by creating personalized
products such as iPhoto, iMovie, iPod, iTouch, iMac, etc.

34. START FROM THEM
Try to understand the generation C. Don’t start with the
question “what can they do with our brand?” but start
with “what can our brand do for them?”

35. LET THEM HAVE CONTROL
Give generation C the freedom to do what they want.
After all you’re doing it for them.

36. SPARK THEIR CREATIVITY
Generation C is creative at heart. Help them find their
inner Andy Warhol.

37. LET THEM SHARE
Generation C will share things they made or find
interesting. Give them the hub as the place to curate.

39. Are you ready to tap into

40. To be continued in…
C

41. Stay tuned!

42. Do you have something in mind?
Let’s discuss it in the comment!

43. Thanks!
Andi Adiprasetyo
Digital Planner/Enthusiast
@moonayyy
Andi Adiprasetyo
Andi Adiprasetyo
andiadiprasetyo@ymail.com