The document outlines Resonans' strategy approach, which consists of 3 principles: clear strategic direction from top management expressed as a vision; translating the direction into a strategy map showing initiatives and cause-and-effect relationships; and engaging the right people to implement the strategy through continuous follow up. The strategy process involves analyzing strengths and opportunities, setting a strategic aspiration and goals, identifying "must-win battles", translating these into a strategy map, and executing the strategy through monitoring and adjustments.

2. Resonans’ 3 strategy principles

3. When trying to solve what defines successful strategy execution… We came up with an equation! Clear strategic direction from top management – i.e. expressed as ‘vision’ and strategic targets that describes a disirable but uncertain future Translation of direction into strategy: ”Whats does that mean for us – and what do we need to do?” expressed in a strategy map showing key initiatives and their cause-and-effect relationships The right people being engaged to do the right things in the right way… and the goals and processes to follow up continuously

12. Contact information Anders Birch, Seniorkonsulent, Cand.scient.pol . Focus on implementation of strategy, change and organizational development in both private and public sectors. Anders is an experienced management consultant who also has practical management experience from the telco business, with responsibility for group strategy, efficiency and process improvements and strategic procurement. Mobile: + 45 53 39 40 20 E-mail: abc@resonans.dk