And. is a customer engagement agency offering a range of services from high-level strategy and creative through to campaign execution. We connect with, excite and engage customers across all channels - digital, social, mobile or traditional.
Check out some of our work from recent months. See something you like? Let's have a chat! Contact aliciakearns@and-sydney.com or call +61 2 9331 6880.
And Sydney - Customer Engagement Agency - Creds & Case Studies
1.
2. PHILOSOPHY
Engagement requires connection.
Connection requires understanding.
Understanding requires intelligence, knowledge,
compassion & an open mind.
(Action requires all of the above, and a healthy dose of chutzpah.)
DOCUMENT TYPE:
Credentials
DATE:
February 2014
7. WHAT WAS REQUIRED?
Increase brand awareness, drive incremental sales.
Demonstrate the versatility of the range and drive consumer engagement while tackling
the issue of showcasing an analogue product in digital terrain.
DOCUMENT TYPE:
Credentials
DATE:
February 2014
8. WHAT WAS DELIVERED?
'Create the Next STAEDTLER Ad' - a campaign prompting individuals, schools and artists to help
create our next billboard through an easy to use app, allowing users to preview and share their ad.
Using the digital space as a platform for people to engage with the brand, we connected likeminded creatives and hobbyists, forging an incredibly engaged and growing community.
DOCUMENT TYPE:
Credentials
DATE:
February 2014
9. THE RESULTS
300% greater response from previous marketing campaigns
Created a loyal community of online followers, friends and fans
Increased brand engagement exponentially
Created hundreds of interesting pieces of creative social content shared throughout the world
and inspired the community to do the same
DOCUMENT TYPE:
Credentials
DATE:
February 2014
16. "The perfect mix of strategy, creativity and
understanding of our audience and, in turn, how
to reach and influence them made And a stand out.
Our first campaign, engaged the hearts and minds of our buyers,
nearly tripled our social followers and was considered one of
the best initiatives STAEDTLER Australia has launched by staff."
Ellen Marquart, Brand Manager - STAEDTLER Australia
DOCUMENT TYPE:
Credentials
DATE:
February 2014
20. WHAT WAS DELIVERED?
"Unlock Your Sunday Morning" interactive quiz &
multi-channel campaign spanning:
Social influencers
Print / traditional media
Display advertising
Ambient advertising
DOCUMENT TYPE:
Credentials
DATE:
February 2014
21. THE RESULTS
Campaign is mid-way, and tracking very successfully. Initial feedback from client:
"Definitely going way beyond the ordinary marketing campaign!
We love the personas, it's where we want to go by attracting these kind of users to
HSM. Also really impressed by your research.
You guys have absolutely nailed it!! Thanks for making my day"
Jacinth Rowland, Acquisition Manager - Hello Sunday Morning
DOCUMENT TYPE:
Credentials
DATE:
February 2014
30. WHAT WAS REQUIRED?
We knew there was a market opportunity. Over 85% of Australian businesses would
have BYOD solutions in place by the end of 2013.
Macquarie Telecom had a limited time to build awareness of a unique Business Mobility
offering in an already noisy marketplace of Tier 1 Tech and Telco businesses with
larger budgets.
DOCUMENT TYPE:
Credentials
DATE:
February 2014
31. WHAT WAS DELIVERED?
Infographic animation & content marketing program
Develop engaging, shareable content
Identify and develop key assets; white papers, market research and surveys, videos, eBooks,
infographics and customer stories
Map to customer buying stage to ensure an ongoing prospect dialogue at all entry points
Utilise the right channels for right content – paid, social, digital or offline
DOCUMENT TYPE:
Credentials
DATE:
February 2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.
32. THE RESULTS
Over 80 content touch points to sustain an automated 6-9 month
content marketing program. In the first three months:
Social channels: 30+ tweets, 20+ LinkedIn updates and 5 blogs & 1000s of shares
140% lift in website traffic to Mobility pages
Over 5000 content downloads
Increased site engagement, linking directly to web chat conversions
DOCUMENT TYPE:
Credentials
DATE:
February 2014
68. THANK YOU
If you have any questions, or would like to discuss any projects - included
here or new ventures, please don't hesitate to contact us, any time.
Alicia Kearns - General Manager
Tim Rigg - Creative Director
aliciakearns@and-sydney.com
+61 409 816 938
timrigg@and-sydney.com
+61 415 368 202
And Sydney
Level 1, 171 William St
Darlinghurst
NSW 2010
+61 2 9331 6880
www.and-sydney.com
DOCUMENT TYPE:
Credentials
DATE:
February 2014