2. About magazine
is the №1 source worldwide of information for and about men.
It’s the brand for active, successful, professional men who want greater control
over their physical, mental, and emotional lives.
Men’s Health gives men the tools they need to make their lives better, through
in-depth reporting covering everything from fashion and grooming to health and
nutrition as well as cutting-edge gear, the latest entertainment, timely features,
and more.
Men’s Health is the world’s largest and best-selling men’s magazine, with 44
international editions with a readership of more than 22 million men around the
globe.
Since January 2005 a legendary magazine is in Ukraine!!!
3. Men’s Health Ukraine
PRINT-RUN:
70 000 copies
PERIODIC:
one time a month
FORMAT:
STANDARD: 215x275 mm
MINI: 170x225 mm
COVER PRICE:
25 UAH (standard)
16 UAH (mini)
DISTRIBUTION:
to all the major cities of Ukraine.
35 % of the print-run is distributed to Kiev.
4. Man is:
• Achieve a lot, but want more
• Like to be self-confident
• Anxious to look better
• Able to cope with the problems,
but prefer to prevent them
• Think that a healthy mind in a healthy body
• Are experts in good meal and drinks
• Get maximum satisfaction (communicating)
from relations with girlfriend
• Look answers to unspoken questions
• Live at their full potential
5. Men’s Health
ACTIVE READERS:
• Well-educated men between
the ages of 20 and 45
• Getting a higher education
or already have one
• Earn an above average income
• Residents of big cities
(population: 500 000 people and more)
• Actually arising and developing
so-called middle class
6. In every Men’s Health issue…
As simple as ABC
Fast facts and brief news about everything:
health, fitness, sport, relationship, sex,
hot facts
Sex and relationship
New answers on eternal questions,
Advice and recommendations
Career
How to build relationship with: business
partners,competitors,yourself
Men questions
You ask – we answer. Medicine, fitness,
psychology, style, equipment
7. In every Men’s Health issue…
Adventure
Travelling reports from different expedition
Extreme
New kind of extreme sport
Human body and ration
Health in details. Advice and news in
nutritional care
Personal trainer
Advice from a coach or an expert.
Exercises you can do at home, your
Office or in a gym
Style and fashion
What is in fashion, how to get dressed and
look after yourself
8. Fashion guides
Periodic press: two times a year
Number of issue: April, October
«Stylish guide» - the special addition devoted
to fashion trends of the season.
Its task – to help readers to do the correct
choice of business suits, playwear, shoes,
cosmetics, technique.
«Stylish guide» gives useful advices,
how to look after oneself and clothes,
how to combine the different numbers
of cloth and accessories.
9. Men’s Health is the 2nd largest male title
600
500
Coverage ’000
400
300
200
100
0
MAXIM Men's Health Playboy XXL Б-52
TNS. PMI 2011/1. One issue readership
10. Men’sHealth readership:
28%
72%
men 308,05 women 121,29
Total readership – 429,5 K person
TNS. PMI 2011/1. One issue readership
11. Young men read the magazine
Reader average age – 27 y.o.
TNS. PMI 2011/1. One issue readership
12. Family status Income level per month
1% 5%
23%
1%
39%
Coverage ’000
61%
48% 22%
high above the average
single 254,29 married 164,02
average below the average
low N/A
TNS. PMI 2011/1. One issue readership
