3. : Nestle does not give that tough a competition to Coca-Cola as it mainly deals with milk products, Baby foods and Chocolates. But the iced tea that is Nestea which has been introduced into the market by Nestle provides a considerable amount of competition to the products of the Company. Iced tea is one of the closest substitutes to the Colas as it is a thirst quencher and it is healthier when compared to fizz drinks. The flavored milk products also have become substitutes to the products of the company due to growing health awareness among people.
4. : Dabur in India, is one of the most trusted brands as it has been operating ever since times and people have laid all their trust in the Company and the products of the Company. Apart from food products, Dabur has introduced into the market Real Juice which is packaged fresh fruit juice. These products give a strong competition to Maaza and the latest product Minute Maid Pulpy Orange.
11. The next step involves identification of potential markets and recognition of opportunities where the visibility and availability of our products can be increased.
34. Providing OYA to small scale hotels to convert them into a monopoly accounts can be helpful.
35. Tetra packs should pushed more in hospitals as they are in more demand there, and then it can compete well with the other juices in the market.
36. Kinley water now should be pushed since packaged water price has increased, communication of idea the margin on Kinley is now more than on other brands. Since in this segment the preference can be changed over the visibility factor because, how does it matter what brand is consumed when thirst is high.
37. Since the consumption of Coke brands are high in hospitality segment, we need not to concentrate highly on low consuming hotels, in fact focused should be more on capturing novice high consuming ends and