Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase.

1. Report Pages: 135
Category: ICT Media
Digital Video Views 2012 – 2015: Site, Brand, Category Share and
Platform Analytics

2. Report Overview
Digital video viewing occurring across professional, UGC and social
networking channels, destinations, multiple screens and platforms cleared
the 511 billion mark in 2012, a 20.3% annual increase. Professionally
produced, hosted and managed video advanced 17.9% to 104.4 billion.
UGC/social networking channels, which are increasingly populated with pro
and semi-pro publisher branded channels, saw total volume rise 21% to
406.8 billion.
Mobile, tablet and connected device related views averaged 13.2% across
the professional realm of sites, while UGC, led by YouTube’s channelized
and thematic content ecosystem tallied an estimated 22.2% mobile total.

3. Executive Summary
Digital Video Views Surpass 511 Billion in 2012
Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels
CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels
News, Sports and Movie Digital Video Views Led Professional Publishing
Categories in 2012
Section One
Digital Video Views Surpass 511 Billion in 2012
Pro and UGC/Social Networking Digital Video Views: Channel Growth Rate
Comparison 2005 - 2015
Broadband and Narrowband Views Delivered Comparison and Analysis: 2000 -
2012
Professionally Produced, Hosted and Distributed Video Views Increase 17.9% in
2012
Pro Video Views: 1998 - 2015
Table Of Contents

4. Section Two
News, Sports and Movie Digital Video Views Led Professional Publishing
Categories in 2012
Pro Digital Video Content Category Share: 2011 - 2012
Unique Views per Site per Month: by Content Category
A Strong Mid/Late Year Performance Resulted in a 13.2%
Mobile/Tablet/Connected Device Share of Total Digital Video Views in 2012
Section Three
UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in
2012
UGC/Social Networking Video Views and Growth Rates: 2005 - 2015
Unique Users and Views per Unique User per Month Increase in 2012
UGC/Social Networking Video Views per Unique User per Month Comparison:
2006 - 2012
YouTube and UGC/Social Video View Comparison: 2006 – 2012

5. Get full ‘Table of Contents’ at:
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