We cover a wide variety of industries in market research such as Healthcare, IT, FMCG, Telecom and lots more. Our experienced researchers are having great understanding of usability testing, sensory research, brand testing, ad testing, concept development, mystery shopping, community research, chat board, CATI, CAWI, and PAPI.
Only ‘you’are important for us, and we execute your thoughts in reality and support you with our best insights.
We offer flexible marketing research resources and a unique responsiveness (24/7) to your evolving challenges: that’s our motto. In today’s highly competitive market we understand the budgetary constraints and to ensure it Analytique Research serves you the most cost effective solution whatever your budget.
3. Provides market research to help companies make
smarter business decisions. Our technology experts
partner with you to deliver actionable insights and
quality primary and secondary data to reduce
risks, increase customer satisfaction, and grow your
business. Whether you are launching a new product
into the marketplace or desiring fresh insights of your
buyers, our research services will enable you to gain a
clear understanding of customer and market dynamics.
We depend on our intelligence, smart work, and
efficient team work.
4. We are a Full-Service Marketing Research Firm
We’re experts who approach research from the grass root level
We help our clients find business/marketing answers and solutions for the
success of their businesses and convert the query into solution through our
experience. Global firms rely on Analytique to deliver market intelligence
required to make strategic decisions that support business growth.
We design, conduct, manage and coordinate market research projects
We deliver insightful, actionable-results and recommendations
• Domestic (India) and International Research
• Healthcare and pharmaceutical research
• Consumer and B2B Research
Who we are, What we do...
• Leading edge for research tools and techniques
• Pioneers in Online Research & Quality Control
• Specialized in Qualitative Research and Qualitative Research
• Customer Experience Research
• Scientific Research
8. FOCUS ON SOLUTION
RESEARCH CAPABILITIES
FULLY CAPABLE TO USE THE MARKETING MIX AND DELIVER
BEST OUTCOMES
STRONG DATA COLLECTION AND FIELD WORK SERVICES
9. Reframe business need as a research
question
Need to know why the question is being asked
Weigh the importance of the question
Identify the audience
Confirm that the right question is being asked
Determine whether the question can be
answered
Questions ???
Solution
10. Quality Solution
Leverage
technology and
proprietary
approaches to gain
insight from
customers and
buyer influencers
online media usage.
Access thousands
of industry experts
and interviewees
for project support.
Deliver deep
consumer insights
from extensive
experience in primary
research, specifically
related to
brand, advertising, an
d marketing mix.
Provide ongoing
insights from
primary data and
market forecasting
(e.g: CRM
systems, loyalty card
databases,
etc.)
Observation Research Analytics
Questions ???
We have engaged heavily in a broad and deep set of capabilities both in primary and
secondary research and combine them as needed for each engagement for our precious
clients.....
11. Price Cut prices
Sales, Profits, New customers
gained, Market
shares, Perceived
quality, Stock reduction
Product
Launch a new
product
Consumer acceptance, Brand
image effect, Target customer
profile, Price positioning
Promotion
Advertising
Brand awareness, Brand
image, Sales, Market
shares, New customers
gained, Customer
retention, Product
positioning,
Place
Launch
e-commerce
New customers
gained, Sales, Profits, Brand
image, Market shares
Participants
Improve customer
contact
management
Customer satisfaction, Brand
loyalty, Customer
retention, Perceived quality
Process
Introduce a customer
complaining
procedure
Customer satisfaction, Customer
retention, Brand loyalty
Physical
evidence
Change selling
environment
New customers gained, Perceived
quality, Willingness to
pay, Customer satisfaction
12. Analytique Research is designed to meet each client’s specific business objectives (for
healthcare & pharmaceutical, full-services, and scientific research) and research goals. In
conjunction with expert field work and primary data collection services, the client determines
the topic, scope, and goals of the project
Our primary data collection and fieldwork steps
Define the project
needs & plan
Determine the
research design
Decisions on data
types and timeline
Determination of cost
effective and most
appropriate data
collection methods
Development of data
collection forms
Sample design
Analysis &
interpretation, and
final reports
13. Primary data collection Method
Secondary data collection
Method
Primary & Secondary data collection Method
•Face to Face(in field F2F, CAPI and PAPI)
•Online Interview(web survey, online survey, CAWI)
•Telephonic Interview( CATI)
Structured & Direct(Questionnaire
& Interview)
•In depth Interviews, Depth panel discussion
•Focus group discussion, KOL
•Telephonic depth interview
Unstructured & Direct
(Sentence Completion/ Picture
Interpretation/ Word Association/
Focus groups)
•Mystery shopping
•Media research, Web survey, reports
Structured & Indirect
(Observations & Media)
•Media research, Web survey, Research paper
•Reports
Unstructured & Indirect
(Observations & Media)
14. • Customer
Affinity/Loyalty/Profiling
• Customer Satisfaction
and TCE
• Needs Assessment
• Acquisition & Retention
Studies
• Branding & Positioning
• Messaging
• Internal Communications
• Investor Relations
• Qualitative research
• Quantitative research
Value added
services1
Communicatio
ns & PR
Research
2
Customer-
Centred
Research
3
• Ad/Campaign
Development & Tracking
• Yield Loss Studies
• Copy Testing
• Co-Marketing Concept
Testing
• Name/Logo Testing
Advertising/DM
Research
• Attitude & Usage Studies
• Segmentation
• Brand Equity/Naming
• Market Sizing &
Forecasting
• Trial Market Tests
• Usability Testing
• Emerging market
research
Marketplace
Research
• Market Sizing Analysis
• TURF & SWOT Analysis
• Conjoint & Choice
Models
• Discriminate &
Regression Analyses
• Prime Prospect Analysis
• Customer Loyalty & Value
Analysis
• Drivers of Customer
Satisfaction
Research
Techniques &
Analysis
4 5 6
15. Automotive Market
Research
Charity and
Voluntary Market
Research
Education and
Training Market
Research
Finance, Investment
and Insurance
Market Research
FMCG including
Food, Drink and
Household Products
Market Research
In today hypercompetitive global automotive industry, manufacturers are looking
for their brand position. We deliver themselves in a multitude of pertinent data
sources and sophisticated qualitative and quantitative analyses to identify
relevant and timely trends.
We have an enthusiastic team of specialist researchers with years of experience
and in-depth knowledge of the sector. The team is dedicated to conducting
research on behalf of charities, social enterprises, voluntary and community
groups.
We are having our own experienced and capable researcher, who are specialized
in to educational and training research
We are the only growing market research company , having strong
experience in finance, insurance market research, and vast knowledge of
portfolio and risk management.
Our clients are global manufacturer of households products and food
beverages, our researcher are ready to show their excellence into this sector
Government and
Local Authority
Market Research
This research explore the information needs and the effectiveness of
different methods of communication. The aim of the research is to enable
the client to produce a guide demonstrating best practice in making
information accessible to our clients.
Healthcare and
Medical Market
Research
Our global team has extensive experience across a broad range of healthcare
markets, reaching multiple healthcare disciplines and industry sectors.
Leisure and Tourism
Market Research
We are having our strong regulatory and risk management capabilities, and
our research team are specialized too.
Media and Public
Relations Market
Research
Transforming our capabilities into social media and advertising
research, which are so needful and compulsory for brand positioning now a
days.
Property and
Housing Market
Research
Our analyst help clients to gain insightful market research, analytics, and
strategic thinking to stay ahead of market trends and maximize risk-adjusted
returns
Public Services and
Utilities Market
Research
Our capabilities are intended to give you an insight of our experience and
the ways working together to get you further ahead. Our primary goal is to
understand the needs and add value to it from our knowledge and
expertise.
Retail and Wholesale
Market Research
In the face of rising competitors in retail market, we deliver to our client the
best understanding of the market and suggest ways to overcome them
Aviation & Logistics
Unique ability to provide highly detailed insights and information on
markets, competition, and client growth opportunities through
surveys, interviews, and secondary data.
Hospitality
We guide our client regarding the latest trends, new products to
consider, and an informative reporting site that’s easy to use.
16. • GPs
• Dialectologists
• Endocrinologis
ts
• Gynecologists
• Oncologists
• Orthopedists
• Pulmonologist
s
• Psychiatrists
• Surgeons
• Nurses
• Pharmacists
•Patients
themselves
•Care Givers
•OTC
Consumers
•National
health
System
Consultants
•Heads of
Hospital
Department
s
•Heads of
Facilities/
Lecturers
•Corporate
head
•Business
investor
•Consultant
•HR, recruiter
s
•IT, general
staff
• Youth
• Student
• Corporate
ladies
• General
consumer
• Households
• Mystery
shoppers
• B2B
• FMCG
• Automotive
FOR MORE DETAIL ABOUT ONLINE PANEL VISIT OUR WEBSITE AND
DOWNLOAD OUR OWN PANEL BOOK
17. •Complete transparency with our clients from Day 1.
•Over sampling is a common practice in majority of our projects.
•Expert insights from 100% in house (full-time) experienced field executive teams.
•Strict selection & allocation system of field interviewers based on their past
dedicated area of experiences.
•To approach every project with a fresh perspective and creative, lateral thinking
• To take great care with details and proper research protocols for trustworthy
results
• To provide senior staff involvement on every project
• To deliver high quality, high value and highly actionable marketing insights
• To be your trusted consultant – aware of the issues that generate the need for
the research
18. Contact Number: 91 011-46709986
Email Id: info@analytiqueresearch.com
Website: www.analytiqueresearch.com
We are always ready to serve you quality insight without wasting your quality time........