mPortal Inc offers a mobile discovery solution aimed at simplifying the discovery and download of content and applications on connected devices such as mobiles, tablets and smart TVs. mPortal's SPRINGBOARD platform for connected devices that spans both feature and smart mobile phones facilitates search, discovery, purchase and download of mobile content and applications for all stakeholders in the mobile ecosystem including Operators, Content Providers, Advertisers, App developers and Handset Manufacturers. Its solution enables the generation of higher ARPU through increased and need-driven uptake of mobile data, both directly as well as via third party App stores. The mPortal platform has successfully uncovered unique monetization opportunities to many of mPortal's global customers, showing significant increases in their VAS revenues. mPortal’s platform is also capable of residing on both feature phone and smart phone home screen with minimal memory impact. It is OS agnostic, independent of CDMA / GSM formats and runs on MediaTek, Qualcomm, Windows, Apple, Blackberry and Android phones. The SPRINGBOARD platform is provided as a cloud based managed service leveraging the Amazon Cloud Infrastructure globally. Sophisticated metrics and device analytics provide intelligence on the device’s usage, VAS consumption and pain points, which help in refining the business strategy of operators, handset makers and content providers.

1. The Future of Connected Devices
What’s next after App Stores?
DP Venkatesh
CEO, mPortal Inc
dp @ mPortal.com

2. The Connected Experience
In 2011 and beyond, Networks, Devices and Content all Come Together
U.S. 4G Networks will garner Tablets will be a
30 million consumers by mid-2012
$45 billion market by 2014
2014
2G
120 M
3G 4G 2010
2012
$32.5 B $45.9 B
130 M 30 M $15.6 B
Global enterprise cloud revenue will Smartphone app revenue will more
exceed $22 billion by 2014
than triple between 2011 and 2014
2012 2014 2014
2012
$15.4 B $22.4 B 2010 $26.5 B
2010
$5.1 B $12.8 B
$9.2 B
Source : Analsys Mason; mPortal Analysis

3. This Transition Will Be The Biggest Ever
Some early evidence is already here
Explosion of Android
Tablets, Tablets - Everywhere
Growth of Amazon and Rise of Smart TVs and
Other Cloud Players
Console Devices

4. This is a Global Phenomenon
The next 3 years will see explosive connected device growth globally
Developed Economies Emerging Markets
Phones Basic  Feature  Smart Phone Basic  Feature  Smart Phone
Tablets iPad  Android  Other Android Tablets
TV TV s  Smart TVs TV s  Interactive TVs
Networks 3G  4G 2G  3G  4G
Content/Apps Video, Music, Social Networking, Video, Music, Enterprise, Social
Entertainment, Messaging Networking, Messaging
Cloud Services Slow - Medium Adoption Fast Adoption
• ubiquitous connectivity • incredible opportunity for
• over 100% penetration of creating next gen business
certain connected devices models

5. Balance of Power is Shifting Towards the Consumer
Providers that capitalize on connected user experience will win
Consumers
Telecom & Cable
Providers
Infrastructure Over-the-Top
Providers & Content
Providers
Software Device OEMs
Vendors & OS Providers
Connected User
Experience becomes
the differentiator

6. Major Players are jockeying for position
Other
Devices
OS Platforms
Cloud Services
Content / Apps
Other Services

7. There is a significant demand for
cross platform capabilities
Other
Service Providers / App Publishers /
Media Companies / Enterprises
Devices
OS Platforms
There is a significant need in the
Cloud Services marketplace for enabling
content / apps and other services
across the various devices,
Content / Apps networks and OS platforms.
Other Services

8. India’s internet users will increase 5-fold by 2015
with 75% choosing mobile access
Share of Internet Use by Channel in India
100%, millions of users = 81 450
21 PC Only
76
38 PC & Mobile
14
41 Mobile Only
10
2010 2015t t Projected
Penetration,
% of total population 7% 35%
Source: 2010 McKinsey digital consumer survey; mPortal Analysis

9. The lines between Access, Devices, and
Services are starting to overlap
India Digital Market Size
2010: $65 billion market 2015: $116 billion opportunity
Access Access
Services Services
$31 $44
billion $12 billion $36
billion billion
$22 $36
billion billion
Devices Devices
Sources: BCG Telecom Regulatory of India; mPortal analysis

10. While feature phones will continue to be relevant, the
real money is in high end subscribers
Source : Analsys Mason; mPortal Analysis

11. What does this mean ?
Over the next few years……..
• Operators
– Would attempt bundling of devices
– Get more value out of services and focus on ARPU increases thru
higher VAS discovery
• Device Manufacturers
– Would like to get into services as a differentiator and an added
revenue stream
• Services
– Content leaders would explore bundled handsets with easy
access to their content to enhance discovery away from their
traditional delivery channels

12. mPortal enables its customers to create
connected experiences across multiple platforms
Device specific Software Platform
that supports multiple connected
devices and enables easy creation
of end user experiences
mPortal
SPRINGBOARDTM Cloud based Software Platform
Managed Service
and Infrastructure provided
globally as a managed services
business
APIs and Platform access for
ecosystem partners to connect
to pre-packaged content/apps
and custom connectors easily
11

13. mPortal’s SPRINGBOARDTM Platform has powered several
leading Mobile / Cable Operators / Media Companies globally
Market Proven Multiple Platforms
Software on the Device
Software on the Server
SPRINGBOARDTM
Platform
Infrastructure
Toolkits
OOTB Services
Custom Services
Integration &
Implementation Srv.
12

14. Case Study: Services innovation in India today
• Embedded Home
screen solution
with Widget
Platform
• Voice / SMS or
Data services
• Solves the
problem of
DISCOVERY of
mobile VAS

15. Thank You
DP Venkatesh PG Ponnapa
CEO, mPortal Inc CEO, Emerging Markets
dp @ mPortal.com Ponnapa.PG @ mPortal.com