Automating certain aspects of social media can be helpful. But sometimes it can go extremely wrong. I presented on the negative aspects of social media automation at the SMX West Conference in San Jose yesterday.
4. Keep the human element
• IFTTT.com – If this, then • Triberr
that. – Carefully curate the
– Starred items from my “tribes” I’m in
Google Reader are – Don’t automatically
moved to my BufferApp share everything
– Facebook photos I’m – Know whose content I’m
tagged in are sharing, it sets the
automatically schedule
downloaded to my – Can have others
Dropbox automatically share your
content.
#TheLabNYC
#SMX #25A
5. Wasn’t this about the bad?
OK, OK.
How about this?
#TheLabNYC
Comic via xkcd #SMX #25A
7. Progressive basics
• Matt Fisher wrote a Tumblr post
• It was extensively reblogged and tweeted
• Progressive set up an automated tweet to
respond to all those tweeting the post.
• Did I mention the tweet was too long and so
was posted on Twitlonger?
#TheLabNYC
Research by Ann Marie Van Den Hurk #SMX #25A
9. What Went Wrong
• Progressive looked uncaring
• Progressive expected those it was tweeting to
to work extra to get the full response.
• Poor Flo. Her smiling mug just made the
message even more insensitive.
#TheLabNYC
#SMX #25A
11. How Triberr Works
• Join “Tribes” according to interest or
friendships
• RSS feeds of their sites or content stream in
• Able to share content on
Twitter, FB, LinkedIn, G+, StumbleUpon&
elsewhere directly from Tribal feed.
• Automates scheduling to Twitter/FB/LI
#TheLabNYC
#SMX #25A
13. Doing it Right
• You’re vetting the posts you share before
approving
• You’re following people you trust and so even
if you approve an individual post first, you’re
certain of the quality
#TheLabNYC
#SMX #25A
14. Danger Zone
• “Atomic tribes” enable you to automatically
tweet anything by the person whose tribe it is
• Ease of approving posts for sharing means
many share without reading.
• Some people join any tribe they can and share
everything without paying attention
#TheLabNYC
#SMX #25A
16. What about HootSuite?
• Choose a site you love and would tweet out
just about anything from
• Stick in the RSS feed
• Voila! (Side note: NOT Wala!)
#TheLabNYC
#SMX #25A
18. Give a Hoot
• Do you know you want to share EVERYTHING
from a site?
• What if sponsored posts are included in that
feed?
• What if your beloved covers a story days after
everyone else?
#TheLabNYC
#SMX #25A
20. Takeaways
• Use automation to streamline, not replace the
human touch
• Make sure you know what you’re sharing
• In a crisis, be of the moment.
• Don’t. Be. Stupid.
#TheLabNYC
#SMX #25A