Our panel yesterday on Getting Curation Right included a discussion of how to curate well, how curation can help SEO and your overall strategy and then my presentation on the tools of the trade.

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Getting Curation Right
Tools of the Trade

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What Curation Is
Source: Ho John Lee, via Flickr Creative Commons

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What Curation Is
• Setting specific criteria regarding the material
you’ll gather together
• Gathering that material together in an easily
digestible manner
• Enabling others to access, use and add to the
information

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What Curation Isn’t
Source: Dilbert, 10/30/11

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What Curation Isn’t
• Automatically pulling together data using an
algorithm
• Automating social shares or posts of an RSS
feed
• Automating reshares from content-sharing
platforms

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The Right Tool for the Right Job
Photo mosaic by mkasaharavia Flickr Creative Commons

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Would you use this:
When you need this?
Wrench photo by Brian Yip via Flickr Creative Commons Scissors photo by Azrivia Flickr Creative Commons

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List.ly

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List.ly
• Curate the best in a specific topic
• Allow others to add their favorites (and
continue curation by adding only those you
want to)
• Enable voting on entries
• Embeddable on your site
• All links in the list are live, providing SEO value

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Scoop.it

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Scoop.it
• Social curation network
• Build pages of topics
• Target audience is marketers, entrepreneurs,
consultants
• Highly educated audience (75% have post-
secondary education)
• Provides healthy excerpt, enabling reader to
decide what to click through on

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Tumblr
Source: AJ Cann, via Flickr Creative Commons

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Tumblr
• Skews young
• True blend of blogging platform and curation
platform
• Can use to power your on-site blog
• Can live separately from your site
• Cultivates community
• Very visual

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Pinterest
Source: FunDefinitions.com

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Pinterest
• Extremely visual.
• Big traffic driver.
• Enables group curation – but no control of
what others curate onto your boards.
• Quality of the image matters above all else.

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Spundge

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Spundge
• Pulls in content from up to a dozen social
network firehoses based on your search terms
• Select items for inclusion
• Embeddable as liveblog or post-event story
• Focused on the journalism sector

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Storify

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Storify
• Similar to Spundge.
• Used a lot to curate events after the fact.
• Allows you to add in deeper context around
the live conversation.

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Rebelmouse

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Rebelmouse
• Somewhere between aggregation and
curation
• At base, aggregates according to filters you
put in
• You can add in or remove content, further
refine your filters according to what it does

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More tools
Delicious – social bookmarks, gathered in groups, shareable & searchable
Pearltrees – collaborate on content curation, topics branch off one another
Curata – automated curation software; aggregation leading to curation
*paid
XydoCuration / Curate.me – Curated content for newsletters, etc.;
aggregation leading to curation
*paid

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Source: Anne G via Flickr Creative Commons

24. Contact me
avernon@internetmedialabs.com
www.internetmedialabs.com
www.Facebook.com/AmyVernon
www.Facebook.com/InternetMediaLabs
www.Twitter.com/AmyVernon
www.Twitter.com/InternetLabs
http://j.mp/AmyVGplus
http://j.mp/IMLGplus
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