This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit: http://www.techsoup-romania.org/node/2061

1. Using Facebook for NGOs

2. www.techsoup-romania.org/lpw

3. Data In June 2010: 253,360 new users joined in Romania - Coming in 3rd in the world for adoption for the month In July 2010: 1,555,360 total number of users in Romania July 21, 2010: 500 million total users worldwide www.techsoup-romania.org/lpw

5. You can share admin access with other users’ personal accounts

6. Includes photos, comments, discussion, etc.

7. Updates appear in news feed

8. Can associate eventswww.techsoup-romania.org/lpw

10. Can add applications to the Page

12. Have engaging content or topics to share

13. Want to customize the branding and functionalitywww.techsoup-romania.org/lpw

16. Don’t need extra functionalitywww.techsoup-romania.org/lpw

17. Creating a Page

18. Creating a Page

19. Adding a Tab

20. Adding Events

21. Adding an Application

22. Adding an Application

23. Editing Applications

25. Highlight important actions or content

27. Share “rules of engagement” for the Page

29. What content is already on your website or of interest to your work?

30. Remember the strengths of Facebook:

31. Conversation

32. Power of networks

33. Gateway to more action

34. Remember the elements of social media:

35. Personal, real people

36. Normal language, not press releases

39. Can include personal information and content on other websites

40. Transfer “friend” connections to other platforms

41. Privacy and other actions apply on any other site you have connected

43. Objectives – how will you know if you are successful?

45. What will help you make impact or accomplish your goals?

46. What content is most compelling to someone who has already taken action, donated, or supported your work?

47. Sustaining participation is key.

48. What else is going on?

49. News and events

50. Other organizations or campaigns

52. Creating Campaigns      

53. Creating Campaigns

54. Creating Campaigns

56. What are the goals of your organization and how do they relate to the goals of the campaign?

57. What content do you have already have, what do you want to create?

58. What else is going on?

59. News and events

60. Other organizations or campaigns

61. Political, cultural or social issues